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As a seasoned marketing communications and branding professional, I have a track record of delivering exceptional results. My strategic approach and hands-on mentality helped lead a crucial team in building an aspirational and profitable global, high-growth consumer packaged goods (CPG) brand.As the former Head of Marketing for FOX Factory, I was critical in driving the company's impressive growth trajectory. From 2009 to 2018, I helped the company increase its yearly sales from $125M to $619M while elevating its brand to new heights. Our efforts resulted in a brand that resonates with consumers deeply, as evidenced by the many individuals who tattooed the FOX logo and even products on their bodies.Additionally, as the former Head of Investor Relations at FOX, I played a vital role in the company's successful IPO and subsequent growth. I expanded FOX's shareholder base, built strong relationships with buy-side investors and sell-side analysts, and helped increase the company's market cap from $0.68B at IPO in August 2013 to an impressive $5B in January 2021.My proven marketing, branding, and communications success makes me an invaluable asset to any company looking to grow and succeed in today's hyper-competitive marketplace.
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[Fractional] Gm & Chief Marketing OfficerLjldesigns Oct 2023 - PresentWillow Glen, San Jose, California, Us -
Strategic Marketing ConsultantSelf-Employed Jan 2021 - PresentI deliver storytelling, brand building, innovative marketing solutions, and fractional CMO support to clients.
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Advisory Board MemberCalifornia State University, Chico Sep 2021 - Dec 2023Chico, Ca, UsI provided real-world input and direction for the Engineering Leadership program and curriculum. -
Head Of Investor Relations & Corporate CommunicationsFox Factory Jan 2019 - Jan 2021Duluth, Georgia, UsHead of investor relations and assisted the company in expanding its shareholder base, increasing its market cap, and building relationships with buy-side investors and sell-side analysts.• Co-developed initial public offering materials and supported the executive team at roadshow events resulting in successful book building from large investment institutions.• In conjunction with the executive team and human resources, designed and executed internal and external communications strategies across multiple mediums and in-person events.• Produced historic NASDAQ IPO ceremony with X Games Multi-Gold Medalist, Levi LaVallee, jumping his snowmobile over our team as we rang the opening bell in Times Square during the height of summer. The stunt took over Opening Bell coverage on CNBC.• Streamlined quarterly earnings scripts and press release writing process by ~66%. • Redesigned the investor relations site to be mobile first and ported it over to a new service provider resulting in an annual savings of 50%. -
Head Of MarketingFox Factory Aug 2009 - Dec 2018Duluth, Georgia, UsHead of worldwide marketing that led a global team responsible for every aspect of marketing and communications for the company worldwide.• Developed and directed the brand’s social strategy to be a leader within its peer group that continues garnering an engaged and growing fan base of 4M+ across all channels.• Partnered with sales to create a print and digital campaign featuring FOX dealers and influencers in a non-promotional way. The focus was on how those featured were steeped into their respective communities resulting in up to ~100+% year-over-year sales increases and immeasurable goodwill within those channels.• Nurtured and developed endemic and non-endemic print and broadcast media relationships resulting in significant media outlet coverage, including CBS, Popular Science, Discovery Channel, and others.• Inspired and developed strategies with marketing and sales teams to evolve tradeshows and events from being a branding exercise into an experiential activation activity that created conversations, produced sales and leads, and strengthened affinity for the brand.• Worldwide, FOX became the must-attend booth while consistently producing sales that offset attendance costs. -
Vice President Of Marketing & AdvisorEightfold Logic, Inc. May 2008 - Jul 2011Eightfold Logic was a B2B SaaS search analytics platform that disrupted search engine marketing, aiding marketers by validating paid traffic/clicks, exposing fraudulent ones, and protecting their ad spends.• Founding marketing executive that built and led the marketing team responsible for every aspect of marketing and communications for the company worldwide.• Co-authored a business plan used to raise $8M in Series B funding successfully.• Won 2008 SES award: ʻTechnology Platform Search Marketers Canʼt Live Without.ʼ• Garnered editorial mentions in Venture Wire, Dow Jones Venture Beat, B2B, Business Week, WebProNews, Practical E-commerce, and numerous search/analytics blogs.• Authored bylined articles for ClickZ, DMReview, and search/analytics-related blog
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Director Of MarketingClicktracks Web Analytics / Lyris Inc. Jan 2005 - May 2008Led marketing for SaaS web analytics, email marketing, paid search, and content management products.• Ran worldwide lead generation programs supporting 100%+ year-over-year revenue growth to $6 million per year and the company's successful acquisition.
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Executive Editor And Producer – Consumer Electronics & AutomotiveZdnet (Sold To Cnet And Then Cbs) Feb 1998 - Jul 2000Resurrected the defunct print publication, Equip to become the first original product review channel for ZDNet and was recognized for outstanding editorial achievements. • Established editorial calendar, assigned features and reviews, and edited, and produced content.
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K-12 Online Product ManagerPearson Mar 1993 - Feb 1998London, GbPioneered using online connections in printed textbooks and original content learning sites in the K-12 education market.• Established the online department from the ground up that, included: editors, writers, artists, production designers, and developers.
Dan Robbins Skills
Frequently Asked Questions about Dan Robbins
What company does Dan Robbins work for?
Dan Robbins works for Ljldesigns
What is Dan Robbins's role at the current company?
Dan Robbins's current role is Storyteller / Brand Builder / Innovative Marketer.
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What is Dan Robbins's direct phone number?
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What skills is Dan Robbins known for?
Dan Robbins has skills like Integrated Marketing, Marketing Strategy, Lead Generation, Email Marketing, Online Marketing, Product Marketing, Digital Media, Social Media, Digital Strategy, Web Analytics, Digital Marketing, Product Management.
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