The Audacia marketplace connects publishers, advertisers, and customers across premium environments. Our network consists of Music Streaming, Podcast and Gaming inventory in 40+ countries. Find out more at www.audaciaaudio.com

The E&M Outlook is a research program providing forecasts and commentary on consumer and advertiser behaviour, and the transformational forces affecting the entertainment, media and telecommunications sectors. Linked to PwC's Global E&M Outlook, reports track the revenues flowing through the sector and forecast trends shaping the space. As editor I conduct boardroom briefings on findings from the Outlook for boards, senior management, investors, government and industry bodies.

At PwC Australia I consult to the CEOs and CMOs of some of Australia’s biggest brands to help shape their approach to strategy, operational structure and marketing spend, while also offering strategic support to local and international Entertainment and Media businesses. As an Industry subject matter expert, I work with Entertainment and Media owner companies on their go-to-market and structural challenges, giving a full perspective of the media marketplace and bring to bear business units from across the Firm, including Assurance, Operations and Strategy go-to-market teams. This SME role builds upon my position as the Australia lead for PwC's annual Entertainment and Media Outlook, a 20 year old report tracking and forecasting revenues and trends across the industry. For marketers, I specialise in guidance on own channel commercialisation, how best to optimize marketing investment across all channels, implement marketing effectiveness modeling, assess the viability of and build in-house capabilities as well as review agency and partner approaches.

I was responsible for the delivery of Spotify’s ad revenue via automated buying channels across Australia & New Zealand, South East Asia (8 markets), Japan and, latterly the deployment in India, plus out-bound buying from China. This covered the go-to-market sales approach, senior buyer relationships, internal processes and team development plus launch in new markets. In addition I owned Spotify’s user data insights and activation across the APAC region.

In a newly created role, I developed the programmatic ads & data sales go-to-market, team structure, processes, training and technology partnership approach for Australia & New Zealand. In doing so, took a market-leading approach of integrating programmatic wholly within the direct sales team, giving clients a seamless, single-point of contact experience and elevating the experience and knowledge of the sales team.

I led the 65 strong OMD Interactive (formerly known as Digital) team in Sydney, responsible for the overall output for over 40 clients and billings totalling over $120m. I advised OMD’s clients on all areas of their digital strategy, across paid, owned and earned channels to drive direct business outcomes. As a focus area I was heavily involved on developing Digital’s role within the wider OMD business, developing a market leading approach to digital ad verification across viewability and audience delivery, as well as being key external speaker within in the industry.

I developed Australia’s 1st programmatic trading desk built solely for a single client, Telstra. A world-leading approach, my team of 7 integrated 1st and 3rd party data into a multi-million dollar direct response platform covering display, mobile, social and video as well as an affiliate program and Search.Additionally, I advised OMD’s Australian client base on their data and technology strategies, their digital performance activity and was heavily involved in new business.

Responsible for the overall OMD SEM product, including P&L and strategic direction, across Australia plus the integration with both SEO and other channels. I led a specialist team of 32 across Sydney, Melbourne and Brisbane managing over $25m in client spend.

Started in 2009 as Account Executive and, via Account Manager and Account Director, promoted to Head of Search (Jan’ 12). I covered the leadership of a 19 strong team of SEM specialists and 30 clients, the business unit P&L and the integration with both Carat teams and central iProspect channel teams.

Managed the on-boarding process for all new clients between contract completion to transfer of SEM accounts to Account Management team, via a bespoke 6 week development plan. 50+ clients across all verticals in both the UK, France, Germany and Scandinavia.