YouTube Channel Strategist | SEO Enthusiast | Content Optimization Specialist 🚀As a passionate YouTube channel strategist, I thrive on transforming digital landscapes. With a keen eye for detail, I conducted a comprehensive audit of Eberspaecher’s YouTube channel, employing two proprietary checklists I developed myself:✅ Channel Optimization Checklist: My first checklist dissects every aspect of a channel's layout, aesthetics and settings, ensuring it is perfectly aligned with… Show more YouTube Channel Strategist | SEO Enthusiast | Content Optimization Specialist 🚀As a passionate YouTube channel strategist, I thrive on transforming digital landscapes. With a keen eye for detail, I conducted a comprehensive audit of Eberspaecher’s YouTube channel, employing two proprietary checklists I developed myself:✅ Channel Optimization Checklist: My first checklist dissects every aspect of a channel's layout, aesthetics and settings, ensuring it is perfectly aligned with Eberspaecher’s brand guidelines and audience expectations.✅ Video Optimization Checklist: The second checklist scrutinized each individual video, leaving no stone unturned in terms of content quality, link optimization, engagement potential, settings and SEO optimization.Once the evaluation was complete, the real work began. My channel overhaul consisted of:✂️ Content Curation: Deleted outdated videos, ensuring channel remained fresh and relevant.🎨 Custom Thumbnails: Crafted eye-catching custom thumbnails for each video, making content irresistibly clickable.🏠 Homepage Redesign: Revamped channel's homepage, creating an inviting and user-friendly experience for viewers.🔍 SEO Optimization: Meticulously fine-tuned video descriptions for SEO, boosting content’s discoverability and ranking.🎯 Curated Playlists: Organized playlists by both application and product line, enhancing user engagement and navigation.The results we achieved spoke volumes: Eberspaecher saw their total views increase by a remarkable 50%; and an impressive 100% improvement in year-on-year subscriber acquisition. 📈I'm dedicated to driving digital success, and I'm ready to bring my expertise to your team. Let's connect and explore new opportunities together. Show less

Birdsong New Music Foundation is a nonprofit National Canadian Charity dedicated to improving the lives of people with mental illness in Canada. Our message and mission is to help, inform and inspire Canadians through new music, small local community concerts, promotions and awareness campaigns to change our existing belief system around those with mental illness.By offering production money to publish original music, the vision for the Foundation is to creatively change the stigma… Show more Birdsong New Music Foundation is a nonprofit National Canadian Charity dedicated to improving the lives of people with mental illness in Canada. Our message and mission is to help, inform and inspire Canadians through new music, small local community concerts, promotions and awareness campaigns to change our existing belief system around those with mental illness.By offering production money to publish original music, the vision for the Foundation is to creatively change the stigma attached to the diagnosis of mental illness, and change the way our society speaks about people living with mental illness.To learn more about Birdsong New Music Foundation, I invite you to visit our website: www.birdsongnewmusicfoundation.ca. Show less

In-House Video Services: work with Newcom's diverse publishing groups to develop and deliver an array of promotional videos with the goal of growing site traffic and increasing subscriptions and renewals. Was also responsible for developing editorial videos and series that fit the editorial mandate of each publication. Editorial Highlights include "The Ultimate Test Drive", a series of truck test drive videos that have generated over 3M views, and "EyeSpy", a cost-effective series for… Show more In-House Video Services: work with Newcom's diverse publishing groups to develop and deliver an array of promotional videos with the goal of growing site traffic and increasing subscriptions and renewals. Was also responsible for developing editorial videos and series that fit the editorial mandate of each publication. Editorial Highlights include "The Ultimate Test Drive", a series of truck test drive videos that have generated over 3M views, and "EyeSpy", a cost-effective series for our Auto Group that leveraged subscriber photos of car repairs done by what can generously be called "creative backyard mechanics". Creative Services: Similar to a boutique agency, we became the go-to video services supplier for many of Newcom's small and medium advertising partners. Highlights include two music videos we did for Hino Motors Canada to promote their Canadian assembly plant and their single-minded focus on quality. Show less

Responsible for the generation of virtually all content on the BTTV platform, from video to blogger recruitment and management.

As a freelance director/field producer for 5+ years, I was lucky enough to have steady work directing such shows as Opening Soon (2002 Gemini Winner), The Surgeons (2002 Gemini Nominee), The Decorating Challenge, Designer Guys, and House and Home with Linda Reeves.

Joined Sleeping Giant Productions after graduating from film school and worked my way up from PA to 2nd unit director and then Senior Director. Over the 13 years I was with SGP I directed in excess of 300 hours of prime time "television that matters", including the multiple Gemini Award winner, Spoken Art. The Originals, Recovering From Addictions, Trouble in Mind, Life After Death and June Callwood’s National Treasures are just a very small sampling of the dozens of shows I helped bring to… Show more Joined Sleeping Giant Productions after graduating from film school and worked my way up from PA to 2nd unit director and then Senior Director. Over the 13 years I was with SGP I directed in excess of 300 hours of prime time "television that matters", including the multiple Gemini Award winner, Spoken Art. The Originals, Recovering From Addictions, Trouble in Mind, Life After Death and June Callwood’s National Treasures are just a very small sampling of the dozens of shows I helped bring to air. Show less