Dan Roessler Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Tx, Us

Develop business plans, marketing strategies, and forecasts for retail industry product lines as well as identify, evaluate, and recommend marketing opportunities consistent with product line objectives.

Boston, Massachusetts, Us

Generate customer insights that inform content creation, lead go-to-market for use cases, solutions, and industries, and create and execute campaigns to drive growth.● Understand target buyer personas, buying needs, and the buyer journey to inform the development ofmessaging and content strategy.●Provide expertise in solutions and use cases by segment, industry, and buyer persona, informed byuser research, market insights, and product understanding.● Own the solution marketing strategy in target markets and industries, including positioning, valueproposition, and messaging.● Develop and execute sales enablement assets to equip sales with the content and knowledge needed to successfully convert prospects into customers.● Create content such as blogs, white papers, info sheets, videos, webinars, and presentations, andcollaborate with other marketing teams to support events and speaking engagements.● Collaborate with customer marketing to identify and gather customer references, testimonials, andcase studies.● Provide collaborative input on campaign strategies designed to drive awareness, generate demand, and support the adoption of the solutions.● Measure, track, and report on key success metrics to ensure alignment with product and business goals, and analyze market and customer data to identify new trends and emerging patterns.

Milwaukee, Wi, Us

Maximize the revenue of industry solution launches through impactful launch plans linking customer need to industry value proposition to effective sales execution.-Responsible for overall planning, budgeting, and delivery of global commercial industry solution launches comprised of hardware, software, and services.-Deliver impactful message blueprints and content strategy, technical overview and competitive comparisons, and web content for industry solutions.-Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness.-Stay current on marketing trends and introduce new and creative approaches to marketing programs to grow sales revenue.

Milwaukee, Wi, Us

Responsible for managing 65 Global Technology Partners to maximize partnership potential to deliver results to customers. Key job functions include:-Managing all aspects of partner strategy and planning-Serving as central and primary contact for partner relationship-Building repeatable, scalable processes at the programmatic level-Leading prospective partnership evaluations-Onboarding new partners-Managing contracts and renewals-Reviewing/approving partner content for events, co-marketing collateral, etc.-Mapping partner capabilities into company product areas and industry initiatives-Advocating for partners to appropriate stakeholders

Milwaukee, Wi, Us

Developed holistic GTM strategy and implemented internal and external marketing and sales enablement programs related to Rockwell Automation's Partner Ecosystem in order to build awareness, drive adoption, and generate revenue. Specific focus areas include industrial networks and cybersecurity.-Created comprehensive sales enablement program and collateral for co-selling activities-Designed a central strategic alliance sales enablement hub to simplify engagement with sales and distribution-Built global marketing strategies with partners and worked with global regions to align marketing and GTM efforts to support tactical execution-Evaluated partner digital strategy and implemented changes to maximize digital footprint and improve the overall customer digital experience resulting in a 60% increase in quarterly pageviews-Activated customer awareness by authoring thought leadership content and championing supporting marketing activities

Denver, Co, Us

Industry Experience: SaaS, Software, Identity and Access Management, IDaaS, CIAM-Provide subject matter expertise on internal and competitor identity and access management solutions-Perform market research, building a library of critical competitive information-Create compelling competitive analysis and recommendations-Support marketing campaigns, analyst briefings, and sales efforts by providing accurate and meaningful competitive information-Present competitive information to Executives, Marketing, Product Management and Sales teams to enable informed decision making and to help facilitate company growth

Austin, Tx, Us

Industry Experience: SaaS, Software, CMMS, Computerized Maintenance Management Software, Manufacturing, Higher Education, Public Sector Led a team of Product Marketing Managers (PMMs) in developing marketing strategies and executing integrated campaigns to increase sales growth across industry verticals.-Mentored junior PMMs in product marketing best practices-Managed and prioritized team member workloads-Helped develop industry and product marketing strategies to support sales growth goals-Monitored and measured team integrated marketing campaign performance, suggesting enhancements to optimize results-Presented thought leadership content at manufacturing industry conferences. to industry trade groups and industry analysts. (Recent Presentations: MARCON 2019, Reliable Plant Conference, Society of Maintenance and Reliability Professionals (SMRP) and The Reliability Conference)-Managed QBRs with sales leadership-Optimized buyer’s journey through delivery of premium sales enablement content-Led voice of customer initiatives and collaborated with product management, sales and executive teams to improve customer experience

Austin, Tx, Us

Responsible for developing software/SaaS product marketing strategies and content, and increasing penetration in the manufacturing industry.-Developed core Computerized Maintenance Management Systems (CMMS) product messaging and manufacturing & distribution industry messaging-Created and managed account based marketing campaigns-Completed market analysis, defining addressable and obtainable markets, and developing tactical execution plans to deliver business results-Created sales enablement content and resources for all stages of the buyer's journey-Developed and implemented innovative demand generation and lead generation strategies that drove sales pipeline growth, helping sales exceed goals by 10% in 2018-Owned go-to-market launch of products, releases and industry solutions-Created compelling thought leadership collateral that drove pipeline opportunities and helps close sales

Industry Experience: Marketing Consulting, Business Strategy Consulting, Engineering Services, Non-ProfitProvide marketing strategy and content to technology/engineering companies, achieving25% annual company growth.-Performed market analysis and developed client sales and marketing plan-Established marketing KPIs and metrics to evaluate marketing ROI-Developed marketing programs and processes that have established overall lead generation improvements of 30% and contributed to sales growth in targeted business areas-Re-designed website and created new content that has increased web lead generation by 50%-Developed and managed knowledge leadership program that has increased market awareness and established thought leadership positioning in target industries-Leveraged Salesforce CRM and Pardot in integrated marketing campaign.-Evaluated work processes and developed an optimization plan to drive efficiency improvements-Created marketing content for clients, including whitepapers, brochures, industry magazine articles, email campaigns and social media posts-Developed an optimized proposal workflow with templates-Planned regional customer events and delivered content to increase customer interaction and expand presences in existing accounts

Georgetown, Tx, Us

Industry Experience: Software, Midstream Oil and Gas, Pipeline, Industrial Alarm Management, ManufacturingMarketing Manager/Director for software and services company. Responsible for all aspects of marketing, including marketing strategy development and tactical execution of key marketing initiatives.-Developed global strategic business and marketing plan that was the guideline for tactical marketing activities-Developed and managed lead generation activities that resulted in 10% sales pipeline growth-Performed industry market analysis and created compelling value propositions-Managed website redesign project and generated new marketing content that increased measurable web traffic by 40%-Increased email campaigns and other marketing outreach programs by 50% to improve market awareness and client engagement-Created effective messaging for new software releases and targeted market campaigns-Developed sales presentations to educate prospects and support sales account managers-Developed an extensive library of marketing collateral used for integrated marketing campaigns to establish thought leadership position and reinforce brand-Added key alliance partners to expand services capabilities

Bedford, Ma, Us

Industry Experience: Software, Chemical, Oil and Gas, Refining, Data Historian, Production Management and Execution, Manufacturing Execution Systems, MESMarketing Manager for MES software products with industry solution focus on the global chemical industry.-Monitored key industry trends and best practices, perform competitive analysis and developed marketing content to differentiate products-Increased customer participation in surveys, case studies and conferences by 30%-Planned and executed voice of customer surveys then incorporated feedback into sales team training and product roadmap-Developed content and collateral including whitepapers, articles, case studies, brochures, web content, email campaigns, product data sheets and presentations-Generate product launch and software release integrated marketing campaign strategies and messaging with compelling value propositions-Planned, coordinated and chaired product specific sessions at annual global user conference-Developed presentations and marketing collateral for key account engagements-Increased product line marketing collateral including whitepapers, case studies and articles by 50% annually to drive knowledge leadership and brand awareness-Launched one major new mobile product and managed multiple new software releases

Industry Experience: Software, Hardware, Process Automation, Control Systems, Distributed Control Systems, DCS, Safety Instrumented Systems, SIS, Oil and Gas, Chemical, Manufacturing, Process ManufacturingServed as regional champion for Process Automation business unit products and services, responsible for driving sales growth with direct sales team, distributor sales team and system integration network.-Performed market and competitor analysis to develop regional sales and marketing strategy-Developed strategic regional process automation business plan that expanded customer base and increased sales by 30%-Received achievement award for regional business plan that was adopted as a national best practice across the business unit-Coordinated and supported business unit activities for regional sales team, distribution channel resources and solution partners-Managed regional partner relationships and grew services capability by adding 2 new partners-Grew business unit regional branding and name recognition via industry conferences, customer presentations and supporting sales and marketing activities-Managed critical process automation customer accounts using the Target Account Selling and Value Strategic Selling methodologies-Grew regional business unit CRM contact database by 25% annually-Served as voice of customer champion and liaison to resolve issues with the business unit-Managed key client accounts using Target Account Selling and Value Strategic Selling methodologies-Utilized Siebel CRM for customer information, account tracking and opportunity tracking

Industry Experience: Engineering Services, Project Management Services, Marketing Consulting-Provided marketing and project management services on a consultative basis-Developed custom project management training programs to increase client project execution efficiency-Designed and documented business optimization/improvement processes to drive organizational success-Produced proposals and marketing documentation for small business clients-Established key business templates, programs and work processes to increase client work quality, consistency and efficiency

Industry Experience: Engineering Services, Process Automation, DCS, Distributed Control Systems, EPC, Oil and Gas, Chemical, Manufacturing, Process Manufacturing, Pipeline, Biotech, Pulp and Paper-Managed Gulf Coast Region office staff of 15, tracked critical operational KPI’s, provided resource usage forecast plans and optimized employee utilization-Established marketing program that helped triple office sales over a 4-year period by analyzing key competitors, productizing service solutions, developing strategic marketing plans and creating supporting marketing content -Performed market analysis, segmented customers by vertical industry and prioritized key accounts by growth potential to maximize sales team effectiveness-Managed key account relationships and served as principal project manager for major projects-Implemented and managed proposal program which included development and documentation of processes that resulted in 25% reduction in annual proposal costs while increasing overall win percentages-Designed and managed the Front End Engineering and Development (FEED) work flow process program that improved quality of deliverables and reduced execution costs by more than 30%-Served on Directors/Principals Group that made key business recommendations to the Board of Directors-Used Miller Heiman Large Account Management Process to help direct account based marketing efforts

Industry Experience: High Density Polyethylene, HDPE, Chemicals, Process Automation, Process Manufacturing, Distributed Control System, DCS, Instrument and Electrical-Supervised staff of engineering and technical specialists tasked with system configuration and maintenance of control systems-Developed annual automation project scopes with associated budget and schedule plans and recommended capital spending prioritization-Program manager for plant control system life-cycle strategies-Managed contractors and internal resources in the implementation of instrument, electrical and control system projects from small maintenance jobs to large capital expenditures to meet critical operational and business objectives-Performed return on investment (ROI) analysis-Authored project justifications and generated request for funding documents