Operations & Marketing Dir | Technical Product Manager
CurrentAs the Director of Operations & Marketing at The TBWS Group, I lead the streamlining of cross-functional teams, enhancing customer satisfaction and operational efficiency for our SaaS products. I manage web, app, and development teams, achieving cost savings and boosting customer retention through targeted email campaigns and feedback utilization.In marketing, I increase brand awareness and sales revenue via digital marketing campaigns, SEO/SEM, and strategic partnerships, driving substantial organic traffic and lead generation. My initiatives include a successful referral program and optimizing our customer support network, significantly improving customer satisfaction ratings.As a project manager, I excel in coordinating diverse projects, ensuring meticulous attention to detail, budget management, and resource allocation, resulting in seamless execution and high client satisfaction.