Launched a centralized global marketing execution and technology organization to grow the business, drive expense saves, and manage a function with significant risk, legal, and media exposure.•Built a new agile based organization model consolidating 360+ roles from 16 lines of business, achieving $35M in expense saves, and business mandate to flawlessly deliver 3B+ customer contacts.•Drove $40M in technology savings and enabled the centralizing all of marketing by reimagining the 36… Show more Launched a centralized global marketing execution and technology organization to grow the business, drive expense saves, and manage a function with significant risk, legal, and media exposure.•Built a new agile based organization model consolidating 360+ roles from 16 lines of business, achieving $35M in expense saves, and business mandate to flawlessly deliver 3B+ customer contacts.•Drove $40M in technology savings and enabled the centralizing all of marketing by reimagining the 36 applications (Martek stack) used to supporting marketing operations.•Increased productivity by 40% and reduced time to market for urgent communication from days to hours by streamlining 250+ legacy processes into 10 gate-based workflows.•To support agile and need for “stability”, formed a governance team, (process, operations, risk) and foundation to simultaneously centralize, transforming capabilities, and scale risk management. •Led a critical enterprise organization with no home or sponsor (In Language Translation), to develop strategic plan and attain C-level cross enterprise executives to endorse and fund. Show less

Merged the Home Equity and Mortgage database marketing, analytics, and data functions to accelerate marketing growth, create efficiencies, transform capabilities, and address severe risk challenges.• Built an agency-based organization model with redesigned roles, driving $10M in expense saves, 30% increase in productivity, and significant increase in employee/partner satisfaction.• Developed the customer strategy, analytics, databases, and campaign execution for the $67 billion… Show more Merged the Home Equity and Mortgage database marketing, analytics, and data functions to accelerate marketing growth, create efficiencies, transform capabilities, and address severe risk challenges.• Built an agency-based organization model with redesigned roles, driving $10M in expense saves, 30% increase in productivity, and significant increase in employee/partner satisfaction.• Developed the customer strategy, analytics, databases, and campaign execution for the $67 billion end-of-draw Home Equity portfolio and largest bank risk.• Brought real time data and analytics to 3k+ business partners that ended a legacy of information wars and led to a collaborative go to market strategy that generated $650M in additional balances.• Mortgage lead on enterprise task force charged to partner with legal, compliance, and risk leaders to standup common processes for campaign approval reducing the time to market by 25% and reduced errors. Show less

Recruited to develop the customer vision and CRM strategy to replace the existing disparate product-based tactics that led to a financial crisis (combined ratio of 126%) and inability to scale beyond 5M members.• Promoted in six-months from an individual contributor to the IT Executive team, leader of 450 on-offshore FTE, and accountable for enterprise data, CRM, architecture, IT process and systems testing.• Realized the $450M in benefits committed for customer workstream by… Show more Recruited to develop the customer vision and CRM strategy to replace the existing disparate product-based tactics that led to a financial crisis (combined ratio of 126%) and inability to scale beyond 5M members.• Promoted in six-months from an individual contributor to the IT Executive team, leader of 450 on-offshore FTE, and accountable for enterprise data, CRM, architecture, IT process and systems testing.• Realized the $450M in benefits committed for customer workstream by integrating all the marketing, sales, and servicing technologies for 5,000 employees and delivering on enterprise customer strategy vision.• Transformed roles and organizations for the IT functions to ensure support of the legacy data & technologies while meeting the aggressive timing and $400M save for future state IT platform.• Facilitated enterprise metamorphosis as one of the primary executive speakers and coach leading our “Business Case for Change” sessions participated by every employee and executive. Show less

Led a team of over 45 programmers and analysts responsible for delivering direct mail campaigns, e-mail campaigns, and analytic reporting for over 20 separate business areas. Also managed the technology group that was responsible for supporting the customer database, and campaign management/analytic modeling tools.

Managed all aspects of marketing for five internet sites, including a for-fee subscription genealogy offering (Ancestry.com), and a retail publishing business. Developed a corporate marketing strategy that saved the company from financial insolvency. Increased new subscriptions by 100% over the previous year while reducing the marketing budget by 50% and team by 75%. Utilized cutting-edge tactics for the time such as search engine optimization, switching from fee-based to commission for… Show more Managed all aspects of marketing for five internet sites, including a for-fee subscription genealogy offering (Ancestry.com), and a retail publishing business. Developed a corporate marketing strategy that saved the company from financial insolvency. Increased new subscriptions by 100% over the previous year while reducing the marketing budget by 50% and team by 75%. Utilized cutting-edge tactics for the time such as search engine optimization, switching from fee-based to commission for advertising efforts, organic marketing and affiliates. Show less