Paid Search management services for small to medium businesses using Google and Microsoft Ads.

Orchestrate high-impact PPC campaigns for a vehicle donation company while administering a monthly ad budget of $2 million. Demonstrate proficiency in creating excellent strategies that significantly increase donor engagement and contributions.Coordinate directly with the company's founder in weekly strategic meetings to dissect and refine campaigns, a practice that has consistently driven year-over-year improvements and boosted campaign outcomes.Perform in-depth keyword, competitor, and audience research to fine-tune targeting tactics while continuously adapting to evolving industry trends to sustain the campaign's competitive advantage and efficacy.Lead dynamic optimization of PPC campaigns with rigorous A/B testing on ad copy, systematic refinement of negative keywords, and relentless pursuit of performance improvements, resulting in enhancing ad spend efficacy.Formulated and implemented comprehensive PPC strategies that successfully reduced expenses, heightened conversion rates, and ultimately amplified the total value of donations for four major charities

Manage high-stakes PPC campaigns for high-profile clients such as Nobu Hotels and Planet Fitness while overseeing a monthly budget of $2 million. Lead optimizing multi-layered advertising strategies to boost online presence and revenue generation. Spearheaded the revitalization of inherited PPC campaigns for Nobu Hotels to maximize Return on Ad Spend (ROAS) by meticulously curtailing wasteful expenditures and refining targeting strategies, leading to profitability increases and superior campaign performance.Instituted thrice-weekly budget reviews to ensure optimal expenditure by adjusting strategies to maintain budget fidelity and improve spend efficacy, resulting in maintaining excellent ad performance without exceeding budgetary limits.Revolutionized ad copy testing protocols by implementing A/B testing across ad copy, headlines, descriptions, display URLs, and call-to-action phrases, thereby consistently outperforming control ads and boosting conversion rates. Enhanced campaign ROI through relentless performance metric monitoring and tactical adjustments, thus significantly decreasing wasted spend and improving overall campaign results.Advanced campaign reach and performance by identifying and integrating long-tail keywords, thereby substantially increasing bookings for Nobu Hotels.

Directed an extensive portfolio of more than 200 PPC campaigns by demonstrating exceptional oversight and achieving a consistent success rate exceeding 93% across a campaign value of over $250,000.Orchestrated comprehensive improvements across PPC initiatives to achieve 30% uplift in lead generation and 25% boost in conversion rates by strategically managing ad spend, refining ad copy, and optimizing geo-targeting.Enhanced team capabilities by providing essential technical guidance and leading the development of PPC landing pages. Relished the opportunity to experiment with innovative layouts and long-form copywriting while significantly boosting conversion rates.Leveraged deep technical acumen to enhance internal software by securing access to sophisticated features on the Google platform, which streamlined campaign management processes.Proactively engaged with the sales team to establish and frequently adjust client expectations, thereby ensuring alignment with campaign capabilities and fostering client satisfaction.Accelerated smooth integration of new team members by imparting established PPC techniques to drastically shorten the learning period and augment team efficiency.Responsible for KPI of high-spend accounts and a Pod Lead of 4 Campaign Managers with an ad spend of 3.7 million a yearManage Key Performance Indicators and apply proactive optimization techniques with in-depth analysis to improve campaign performance and ROI. Provide direct technical assistance to sales teams and new team members, as well as resolve changes, escalations, and account inquiries as requested within cycle time parameters.Present portfolio-wide monthly KPI reviews detailing campaign changes and optimizations while engaging internal and external partners and functional teams.

Designed strategy, created and executed online paid search campaigns with various goals and objectives.A/B testing of ad text and landing pages to optimize Google Ads and Yahoo Bing Ads quality scores.Monitored campaign results, analyzed key metrics, and optimized click-through and conversion rates.Tested and analyzed keywords, ad copy and landing pages to fulfill ROI. Designed website enhancements to improve conversion rates.Modified ad position to determine where advertiser received the highest return.Extensively researched keywords and ad variations used by competitors.Maintained ongoing contact with clients, and provided advice on long term website improvements and marketing strategies.

Analyzed quantifiable data of PPC campaigns to reduce wasted spend. Ensured high ROI and lead quality through the examination of Google Analytics data and KPI metrics.Personally managed account optimizations for clients’ Google & Bing Ads pay-per-click advertising accounts to perform effectively and return higher monetary gainsResponsible for the transition of new clients from sales team to account optimization team. Designed strategy for each new client and developed a blueprint to achieve client’s objectives. Directed a diverse overseas team in implementing a range of PPC campaigns. Developed and presented sales proposals and upsold servicesManaged and developed Google Places/Maps listings