I know that content and audience-first experiences are the core of marketing.I build brands and businesses through digital experiences but equally value offline channels.I work to bridge content and media and therefore understand both with depth.I am expert in generating insights that lead to action.I am a digital trend spotter. I articulate best practices and make them relevant to everyday challenges.I help make breakthrough creative. I believe in quality content over all else.I believe in media brands that are service oriented.I apply my multi-channel experiences to build a better future for our industry.I know analytics. I am constantly learning because the digital ecosystem does not stop adapting. __________________________________________________Digital Marketing and Media Leader with 25+ years experience in creating savvy, results-oriented, customer strategies and programs. I place a strong focus placed on the continuity of customer experience across the entire purchase funnel to deliver optimal ROI. I deploy a content centric approach built upon collaboration that quickly gains trust, introduces new techniques, trains strong teams and integrates seamlessly across internal and external constituents.Specialties: Content MarketingGlobal Brand & Product StrategiesMulti-Channel Online/Offline IntegrationPoint of Care/Healthcare Accolades and Content LicensingDigital Strategies & RoadmapsLifecycle Marketing CampaignsExecutive Management/P&L ResponsibilityMulti-Industry Experience across B2B and B2CSegmentation & Measurement StrategiesDigital MeasurementAgency Relationship Management