Danruo(Dora) Wang Email & Phone Number

Washington D.C. Metro Area

Washington D.C. Metro Area

Rochester, New York Area

• Participating in designing survey logic testing. Dealing with multiple data platform like decipher, Qreseach and Stata.
• Using machine learning algorithoms like decision tree and predictive analysis in R to better analyze survey data and support communication marketing campaigns for clients.
• Using logit model and marginal effect to conduct driver analysis. Generating customer segment with factor analysis, PCA, clustering and latent class analysis. Finalizing report to both stastical audience and.
• Learning open source platform (flourish) to make better data visualization practice and using flourish SDK and node.js to make customized template. Exploring better data visualization practive with excel and excel VBA.

Rochester, New York Area

· Segmented target industries using A priori segmentation model. Assessed firmographic data and NPS scores to differentiate segments and designed visualization with Excel and Tableau. · Identified key factors that influence target segment satisfaction by implementing dimensionality reduction (PCA) and linear regression with R.· Developed CRM development.

Rochester, New York Area

· Explored product attribute preference and purchase behavior of over 30k customers by analyzing survey and transaction data and incorporating customer demographics data with explanatory models.· Identified customer segments using correlation and regression analysis and predicted potential market size and sales for the next season.

Beijing

• Led satisfaction survey project of two training programs for over 250 car dealers using E-mail and phone calls;
• collected and analyzed KPI using Excel and R from over 130 dealers; created monthly report on performance.
• Helped track customer data before completing new projects, and targeted potential customers more efficiently.
• Updated project schedule and coordinated project conflicts within four different departments; redesigned the Excel format with certain formula and simplify procedures, thus saved about 4 days’ work per month for the.

Huangshi, China

• Participated in promontional event for BESTPAY (a payment product like Apply Pay)-visited 4 super-markets and 3 colleges to communicate with related personnel to promote purchase and determined promotion strategy.
• Signed POS contracts with 12 telecom dealers and dealt with dealer’s queries on follow-up services.

Master Of Science - Ms, Marketing Analytics

Bachelor'S Degree, Human Resource Management

Summer Program