Daniel J. Russo Email and Phone Number
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I'm a left-brained creative. That means my work is not only highly creative + interesting, but it has a framework of data-informed guidance, return on investment (ROl), and business goals in mind.Great creative work that ties to growing revenue is exceptional marketing.That's what I do.I foster a safe, collaborative culture across the team. I'm an expert in content and growth marketing for B2B SaaS organizations, with a focus on cloud computing and Artificial Intelligence - AI / ML.My love for innovation and ability to bridge the gap between creative content and business objectives (ex. increase revenue + retention) make me a valuable asset to any team. I span design, copywriting, interactive content, film, and live events to support a rapidly growing business with aggressive sales goals. I steer brand and product marketing direction and grow a creative culture that inspires great work. Additionally, I serve as a part-time Chief of Staff to add accountability and context to help simplify executive communications, while improving outcomes.Learn more about me at LearnAboutDan.com“An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.”― Charles Bukowski
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Senior PrincipalRed Hat Sep 2024 - PresentRaleigh, Nc, Us
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Principal, Red Hat Openshift (Content Marketing + Chief Of Staff)Red Hat Sep 2020 - Sep 2024Raleigh, Nc, UsOn a typical day you'll find me creating and executing strategies that inspire joy in prospects + customers, while growing revenue for the organization. I span design, copywriting, interactive, film, and events to support a rapidly growing business with aggressive sales goals. I work across the entire sales pipeline from initial awareness all the way to contract renewal.I steer brand + product marketing direction, and support a creative culture that inspires great work. I understand nuance, think strategically, and build towards the big picture.In 2023, I took on Chief of Staff duties in order to simplify executive operations, create greater accountability across teams, facilitate clear communication, and improve efficiency.Red Hat OpenShift hit $1 billion in annual recurring revenue (ARR) in early 2023.
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Senior Manager, Content Marketing For OpenshiftRed Hat Apr 2019 - Sep 2020Raleigh, Nc, UsLed content and digital experience for OpenShift.com.
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Board Of TrusteesThe Montessori School Of Raleigh Feb 2024 - PresentRaleigh, North Carolina, UsThe Montessori School of Raleigh is the Triangle’s modern embodiment and mindful practice of the time-proven Montessori philosophy for infants through 12th grade students.MSR.org -
Advisor To Founder/CeoZencastr Jul 2017 - Jul 2019UsAdvised Zencastr, a podcasting SaaS startup, in order to double revenue, improve site traffic by 50% YoY, create in-person event experiences, lead content creation, improve customer sentiment, and engage users. Set a path for sustained growth, which resulted in $4.6M venture backing. -
Field Marketing Lead For The Americas. Executive Producer - Verizon Insights PodcastVerizon Enterprise Solutions Nov 2016 - Mar 2019Basking Ridge, Nj, UsPromoted to lead content development and field marketing for Verizon Enterprise Solutions. Created and marketed vertical-specific thought leadership content and insights around security, big data, internet of things (IoT), cloud, analytics, hybrid IT, workforce collaboration, esports, and mobility (4G & 5G).• Led content strategy, execution and integration across platforms. Built business cases and brand playbooks for new media models that increase brand awareness and engagement, measured by brand studies and media recognition.• Created brand awareness during the buying cycle, filled the sales funnel with leads, and grew revenue by five million dollars through outstanding content marketing.• Worked across digital and hand-to-hand channels to ensure we walked with customers through their buying cycle and delivered the right content at the right time.• Created the Verizon Insights Podcast and championed podcasts for both external-facing content and Sales-facing podcasts for improved sales effectiveness. -
Global Thought Leadership And Marketing Innovation LeadVerizon Enterprise Solutions Jun 2014 - Nov 2016Basking Ridge, Nj, UsExecuted innovative content marketing programs across digital and social platforms to drive deeper engagement. Covered a wide range of technology topics and their associated content, like security, cloud, hybrid work, and mobility, and also created specific content related to Media & Entertainment, Energy & Utilities, Internet of Things (IoT) and Customer Experience (CX).• Launched the award winning Data Breach Digest report. Released the industry’s flagship, data-backed report on security, Verizon’s Data Breach Investigations Report, and the inaugural Payment Security Report.• Understand and interpret market data, customer data, industry trends, strategic business objectives and the competitive marketplace to develop thought leadership programs that support key strategic goals such as demand generation and sales enablement.• End-to-end design, production and implementation of thought leadership marketing campaigns and programs by leading cross-functional teams around the globe.• Led target setting of Thought Leadership campaigns, analyzing campaign data performance to understand the impact of content marketing on the business.
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Founder & Director Of Business DevelopmentL.E. Green Bags May 2010 - Jan 2016Launched and led a company that designed, manufactured and sold soft goods globally. Was a featured guest on MSNBC and written about in The New York Times and Entrepreneur Magazine, among others.• Built international distribution and sales with both online and brick & mortar retailers.• Designed, prototyped, patented, sourced, and manufactured products.Press Highlights:• Yahoo Homes "Spaces" - "Cool, clever and just odd products featured at the International Home and Housewares Show" March 7, 2013• New York Times - "Housewares Through an 8-Year-Old’s Eyes" - March 7, 2013• MSNBC - Dan was a featured guest on MSNBC's "Your Business" - February, 2012 Entrepreneur Magazine - "Editor's Pick" Indie Merchant Gift Guide - Holiday Season 2011/12• Natural Foods Merchandiser Magazine "Fresh Faces: Meet 9 Entrepreneurs Bringing Innovation and Passion to Our Industry." March, 2012• NewHope360 - "6 New Products to Look for at Expo West 2012" - March, 2012• New Hope 360 - "The Shopping List Bag Guy offers sustainable advice for entrepreneurs.” - November, 2011• NewHope360 - "The Shopping List Bag Smoothie" - November, 2011 (Smoothie recipe I created.) November, 2011
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Digital Marketing And Cx Lead For Verizon Prepaid Products ("No Annual Contract")Verizon Wireless Apr 2013 - Jun 2014Basking Ridge, Nj, UsIn this role, I was responsible for revenue growth as well as the end-to-end management and improvements of the Verizon Wireless Prepaid Web, eCommerce and Mobile experiences.• Developed and implemented marketing strategy, design, development and launch of new products, services, pricing and promotions.• Led cross functional teams with IT, Internet Sales Organization, Strategy, Marketing Communications, Go-To-Market, Project Management Organization (PMO) and Operations on launches of new products and services, while conducting competitive evaluations and implementing best practices.• Created and led the Prepaid Music Program and #Jetpacking initiative, where artists are armed with Jetpacks and other Prepaid mobile products. Select artists, develop social campaigns and grow partnerships with agencies, artists and labels.• Focused on developing a “Best in Class” customer experience and drive self-serve utilization across all platforms.• Led cross functional teams managing Prepaid Online & Mobile Self-Serve, e-Commerce, Digital Media, Social Media and Sponsorships for Prepaid Marketing organization.• Created sustainable packaging for Certified Pre-Owned Smartphones at no incremental cost to the business. Other benefits include: elegant unboxing experience, safer for device and better branding opportunities.As an example of artist integrations: I worked to have The Mowgli's as well as Tyler Farr to each shoot "Day in the Life" videos that showcased how Verizon Wireless products are essential to their growing success while on the road. -
Program Management + Change Management LeadMtv Networks Feb 2011 - Jun 2012New York, Ny, UsI was selected to be part of the Worldwide Strategic Finance & Accounting Operations team that was responsible for the worldwide implementation of SAP for Viacom and its subsidiaries. I was part of the Project Management Office (PMO), which ensured on-time deliverables from all of the work streams involved in the SAP project. Additionally, I was the Change Management Lead for MTV Networks, where I developed the strategy and launched Internal Marketing and Communication initiatives. -
Director Of Marketing And Business DevelopmentSa Studios Global May 2009 - May 2010Formalize and grow SA Studios Global, an artist-collective and marketing firm with multiple business interests, led by Mister Cartoon and Estevan Oriol. ◆ Oversee, strategize and develop the business strategy, ensuring a creative and cultural fit as well as maximum revenue generation for the organization. Build a vast array of business justifications, feasibility analyses, deal structures, presentations and negotiate partnerships and ventures.◆ Supervise daily operations, planning, marketing, press, budgets, nationwide tours, Snoop Dogg content integration, celebrity seeding program and oversee the launches of two limited-edition Mister Cartoon mobile devices with MetroPCS, Motorola and Samsung.◆ Enact various business processes and lead a cultural change within the organization in an effort to become more efficient, reduce costs, and reach new levels of success. -
Project LeaderMtv Networks / Logo Jan 2005 - Jan 2009New York, Ny, UsDevelop the business plan for strategic investment as well as grow the client relationship with the Executive team at SA Studios Global.◆ Articulated, formalized and updated the feasibility, vision, business plan, budgets, target demographics and potential revenues for an IPTV joint-venture, working with internal and external stakeholders. • Produced reels and presentation decks, incorporating SA Studio’s creative vision, that were presented to Viacom Senior Executives and other key stakeholders.◆ Worked with various creative teams to shape content and designs, culminating in the look and feel of how the content would be presented to the audience.◆ Oversaw the investment in an online sports documentary produced by SA Studios + UNDFTD.
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Child ActorSelf-Employed 1988 - 1994As a child, I was fortunate enough to have a career as an actor. I appeared in several commercials for companies like The New York Times and Braniff International Airways.As an example of an early ad I appeared in, I'm at 0:16 in the "Kids Fly Free" Braniff ad. (I was the tennis player on the right.) http://youtu.be/PHXhevCTRmQ (circa 1989)
Daniel J. Russo Skills
Daniel J. Russo Education Details
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Fairleigh Dickinson UniversityBusiness Administration -
Montclair State UniversityPolitical Science
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Stanford University Graduate School Of BusinessStanford Innovation And Entrepreneurship Certificate
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Product Marketing AllianceStorytelling Certified
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Product Marketing AllianceProduct Marketing Certified: Leadership | Certificate
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Product Marketing AllianceCustomer Advisory Board Certified | Certificate
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New York UniversityMathematics And Statistics Coursework
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General AssemblySocial Media
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The Culinary Institute Of AmericaCulinary Arts
Frequently Asked Questions about Daniel J. Russo
What company does Daniel J. Russo work for?
Daniel J. Russo works for Red Hat
What is Daniel J. Russo's role at the current company?
Daniel J. Russo's current role is Known for: Ideas | Strategy | Execution in Tech / AI / Music + Media.
What is Daniel J. Russo's email address?
Daniel J. Russo's email address is da****@****ess.com
What is Daniel J. Russo's direct phone number?
Daniel J. Russo's direct phone number is +197397*****
What schools did Daniel J. Russo attend?
Daniel J. Russo attended Fairleigh Dickinson University, Montclair State University, Stanford University Graduate School Of Business, Product Marketing Alliance, Product Marketing Alliance, Product Marketing Alliance, New York University, General Assembly, The Culinary Institute Of America.
What are some of Daniel J. Russo's interests?
Daniel J. Russo has interest in Education.
What skills is Daniel J. Russo known for?
Daniel J. Russo has skills like Creative Direction, Marketing, Digital Media, Contract Negotiation, Entrepreneurship, Strategy, Event Planning, Event Management, Management, Public Speaking, Social Media Marketing, Social Media Strategist.
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