Dan Santa Lucia Email & Phone Number

• Create customizable and strategic media plans to meet client needs and objectives by reaching their target audience on various media outlets.• Meet with and negotiate with media sales representatives to receive the most efficient rates, added value, sponsorship opportunities, and issue media buy authorizations for client approval.• Follow and analyze media trends and market analysis.• Serve as the lead point of contact between clients, media partners, and internal departments to ensure a smooth experience and deliver results.• Keep current with all the latest media channels and the use of different platforms to get our client’s message out to their target audiences.• Utilize and understand client data to ensure we are achieving KPI goals.• Lead and prepare all internal and client-facing status reports, proposals, media vendor briefs, correspondence and other materials related to the client.

• Create customizable and strategic media plans to meet client needs and objectives by reaching their target audience on various media outlets.• Meet with and negotiate with media sales representatives to receive the most efficient rates, added value, sponsorship opportunities, and issue media buy authorizations for client approval.• Follow and analyze media trends and market analysis. • Serve as the lead point of contact between clients, media partners, and internal departments to ensure a smooth experience and deliver results.• Keep current with all the latest media channels and the use of different platforms to get our client’s message out to their target audiences.• Utilize and understand client data to ensure we are achieving KPI goals.• Lead and prepare all internal and client-facing status reports, proposals, media vendor briefs, correspondence and other materials related to the client.

• Served as the lead point of contact between clients, various media partners, and internal departments to ensure a smooth experience and deliver results.• Collaborated with multiple internal departments and media partners to create strategies, utilize and understand data, develop client facing presentations and ensure project progression and success.• Negotiated with media sales representatives to receive the best rates, added value, sponsorship possibilities, and issue media buy authorizations for client approval.• Managed and purchased over $9 million in direct radio advertising in more than 50 markets.• Utilized client data to ensure KPI goals were achieved.• Monitored weekly media performance reports to optimize campaigns.• Led and prepared all internal and client-facing status reports, proposals, media vendor briefs, correspondence and other materials related to account service.• Facilitated accurate billing, reviewed client invoices, and coordinated client payment.

•• Managed and purchased over $15 million of advertising and in excess of $30 million of bonus weight.• Created customizable and strategic media plans to meet client needs and objectives.• Negotiated with media sales representatives to receive the best rates and most added value possible.• Followed and analyzed media trends and market analysis.• Led point of contact for critical clients to ensure a smooth experience across teams.• Collaborated with department heads to ensure production and/or design elements were completed and delivered on time.

• Created customizable and strategic marketing plans, ideas, promotions, and various project related solutions to meet client needs.• Assisted Account Executives in exceeding monthly sales goals. • Discovered new revenue opportunities by creating upsell opportunities to drive revenue while utilizing specialty events or under sold inventory.• Interacted with clients directly to showcase new products and programming.

• Exceeded monthly sales goals.• Developed and manage client relationships with local businesses.• Introduced and assist in the development of various marketing plans to accomplish client needs.