Daniel Schrader Email & Phone Number

Sunnyvale, Ca, Us

Responsible for positioning and messaging, sales enablement, go-to-market planning, and business oversight for Fortinet’s Microsoft Azure business as well as for FortiADC and FortiGSLB (Fortinet’s application delivery and global server load balancing solutions) and for our SAP sales motion. In this role, I manage a cross-functional team, plan product launches, create messaging and positioning, develop collateral, drive sales enablement, and monitor and track business results.

Seattle, Washington, Us

Responsible for planning and managing marketing for Automation and Orchestration solutions including tools for DevOps teams as well as integration with container environments such as Kubernetes and OpenShift, as well as integrations with OpenStack, Microsoft Azure, and Amazon AWS. Role included managing a cross-functional team, early product planning, messaging, launch management, collateral development, sales enablement, and channel support. I also helped develop product videos and reference architectures, and to flesh out use cases to help our sales team sell to cloud architects and to organizations moving their compute to public and private clouds.

Seattle, Washington, Us

Responsible for messaging, positioning, go-to-market planning, and sales enablement for F5's central management platform. I also helped develop product videos and reference architectures, and to flesh out use cases to help our sales team sell to cloud architects and to organizations moving their compute to public and private clouds.

San Jose, Ca, Us

Responsible for collateral, white papers, web site content, sales presentations, messaging and positioning for Vyatta, a virtual networking and security company. Over the past year I have helped pivot Vyatta from a maker of open-source solutions for the small business market to its current position as a vendor of software-based networking for enterprises and cloud service providers. I have launched two versions of the company’s product, redesigned the web-site, and managed online marketing.

San Jose, California, Us

Responsible for planning, messaging, and leadership for Symantec EndPoint Protection (Symantec’s flagship enterprise security product). Responsibilities include messaging and positioning, go-to-market planning, collateral development, sales enablement, and evangelizing Symantec's approach to endpoint security.

San Jose, California, Us

Responsible for product marketing for $460 million dollar Norton Antivirus product line. Managed global cross-functional product launch team responsible for launching the 2008 and 2009 versions of one of Symantec’s flagship products. Also responsible for technical product marketing including competitive positioning, sales training and managing beta programs including generating over 300,000 downloads of Norton Internet Security 2009. Help to manage the consumer division’s response to new security outbreaks.

Ca

Responsible for planning and executing all marketing functions related to product launches including collateral, presentations, flash demos, webcasts, and Google AdWord campaigns. Additional responsibilities included analyst relations, sales training and above all, evangelizing my product line both inside and outside of Nortel. Managed the launch of both the Nortel Application Switch and the Nortel Application Accelerator - data center appliances that secure and accelerate web-based applications.

Redwood City, California, Us

Responsible for repositioning FaceTime in the malware detection, content security marketplace. Developed strategic plans, presentations, articles, white papers, product requirement documents, data sheets and training materials. Managed Corporate Communications for 3 months while regular manager was on maternity leave. Developed and managed FaceTime’s Instant Response Security Team (FIRST). Organized FaceTime’s Vulnerability Assessment and Test (VAST) program. Spoke to press and analysts and presented at industry conferences. Leaving FaceTime because they have decided not to go into the malware/virus detection market.

Meudon, Fr

Responsible for building SafeNet’s Product Marketing organization. Responsible for all product marketing and lead generation for SafeNet’s $90 million line of enterprise network security products. Wrote marketing plans for the Enterprise Division. Proposed and managed SafeNet’s multi-million dollar marketing budget for North American, EMEA and. Set strategy for lead generation activities including trade shows, seminars, advertising, webinars, as well as product public relations and product analyst relations. Retained Ad and PR agencies. Managed staff of 5. Left because I had to return to the west coast for family reasons.

Tokyo, Japan, Jp

Developed tools and strategies necessary to win corporate accounts and grow revenues including competitive analysis, collateral, white papers, reviewer’s guides and presentations. Developed on-line branding and lead generation strategies and helped design and develop Trend’s web site, including writing most of web site content. I worked closely with sales and global channel managers to successfully bring products to market. While at Trend I closely supported sales and helped develop and implement channel strategies.

Us

Managed marketing and product management for the InocuLAN line of enterprise content security products. Worked closely with engineering to develop the industry’s first enterprise anti-virus products. Product line revenues grew 300% under my direction. Managed marketing activities including collateral development, sales training, event planning and public relations. Planned and managed the launch of what became the industry leading Windows NT anti-virus product line. I worked closely with sales and a variety of channels to successfully bring products to market. Profit and loss responsibility for a $45 million product line. Managed staff of 7 including product managers, marketing managers and support staff.

Mba, Marketing

Ba, History & Economics