Marketing Manager
Greater Seattle Area
Rebrand, creation, and management of all social media platforms. Creating Paizo’s Twitch studio and YouTube platform from scratch. Work with various teams for print ads and email marketing. - Daily contact and coordination with Paizo’s community, marketing, social media, and tech teams to evaluate and improve customer outreach efforts and the communication of key messaging to our customers on both a strategic and tactical level (45,000+ on Facebook; 37,000+ on Twitter)- Initiate a system of better metrics to measure use of paizo.com, followed by using said metrics to boost direct sales to consumers- Organize and maintain print/web advertising; including working with the art team to create ad, working with contacts to deliver final products, and collect metrics.- Develop strategic plan for better use of Paizo’s email lists to create and implement direct-to-consumer communications aimed at maximizing direct sales- Develop social media messaging and metrics to improve Paizo’s reach- Manage Paizo’s relationship with podcasters, including sponsorships- Attendance and management of message-focused aspects of trade and consumer open houses and conventions, including handling of internal deadlines related to deliverables (on-site ads, signage, etc.)- Assist in development and cohesion of Paizo’s brand portfolio