- Built and maintain the studio used for Twitch and YouTube content (under budget). - Produce, coordinate, and direct weekly shows featuring Paizo's IP. - Host the shows; engage the guests, interact with the chat, stay on topic, orchestrate the camera/mic set ups to maintain a quality show. - Produce, coordinate, and direct a weekly live-play game featuring Pathfinder Playtest.- Manage and expand programming for Paizo's Twitch platform. - Produce and edit all Twitch shows for YouTube upload on schedule. - Interact with the chat during all live shows on Twitch. - Evaluate customer satisfaction with the programming we're offering on Twitch and YouTube.

Rebrand, creation, and management of all social media platforms. Creating Paizo’s Twitch studio and YouTube platform from scratch. Work with various teams for print ads and email marketing. - Daily contact and coordination with Paizo’s community, marketing, social media, and tech teams to evaluate and improve customer outreach efforts and the communication of key messaging to our customers on both a strategic and tactical level (45,000+ on Facebook; 37,000+ on Twitter)- Initiate a system of better metrics to measure use of paizo.com, followed by using said metrics to boost direct sales to consumers- Organize and maintain print/web advertising; including working with the art team to create ad, working with contacts to deliver final products, and collect metrics.- Develop strategic plan for better use of Paizo’s email lists to create and implement direct-to-consumer communications aimed at maximizing direct sales- Develop social media messaging and metrics to improve Paizo’s reach- Manage Paizo’s relationship with podcasters, including sponsorships- Attendance and management of message-focused aspects of trade and consumer open houses and conventions, including handling of internal deadlines related to deliverables (on-site ads, signage, etc.)- Assist in development and cohesion of Paizo’s brand portfolio

Manage social media platforms for Paizo (Facebook 40,000+/Twitter 35,000+ followers). Work with licensees and creators to help boost their coverage to Paizo's audience. Daily engagement with Paizo's customers to encourage interaction and conversation about our products. Review social media metrics to fine-tune the messaging to make it as effective as possible. Plan and implement social media strategies for product coverage. Organize, evaluate, and process product requests for charities, school programs, prizes, and fund raisers. Develop the programming, production, and expansion of Paizo's Twitch. Create and maintain the style guides for our flagship brands.Create and implement surveys to gain valuable data to shape communication and products.

Managed customer experience across all platforms of the Card Kingdom business. - Oversaw the customer experience through cardkingdom.com, Card Kingdom Retail, Café Mox Restaurant, and Mox Boarding House.- Created and facilitated training programs for all job positions which included: orientation, steps of product sales, steps of service, mission statements, and key values that Card Kingdom holds high.- Created and implemented the Service Level Agreement for customer service which made all employees accountable to minimum service levels for all customers. - Created and implemented a secret shopper program for retail/restaurant to make sure service levels were where we needed it. - Reported on customer service levels based on feedback from the secret shopper program, social media, and online rating sites. - Sourced solutions for customer-facing issues and managed the implementation of those fixes. - Provided in-store support during peak times to ensure service was up to Card Kingdom’s standards. Provided feedback to managers on the employees’ performance.

Created and developed Card Kingdom’s social media presence. - Created the entire social media platform for Card Kingdom, Café Mox, and cardkingdom.com site. - Developed the rules, voice, and brand for interaction with customers through social media outlets.- Constantly updated and answered customers through these channels.

Managed the team that created the weekly emails for Card Kingdom.com customers. The team consisted of a copy writer, a graphic designer, and an audio/video/photography tech. Our subscriber list grew from 30,000 emails to over 85,000. - Led efforts to maximize sales and significantly grow the customer base.- Introduced target marketing plans to push specific products to reduce inventory.- Shaped the voice and brand for the email program that is still in use today.- Developed the rules around engaging customers through the email program.

Engage the public at various industry events and conventions. Responsible for booth set up and management at events like: PAX and GeekGirlCon.- Handled all interview requests- Became the “face” of Card Kingdom - Ensured out of town industry VIP’s were invited and present at Card Kingdom, Café Mox, and Mox Boarding House events