Dan Shaughnessy Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Lead targeted media initiatives across the Fresh Step and Renew Life brand studios while drawing on knowledge, experience, and day-to- day involvement in the marketplace to establish key strategies for these brands.Drive innovation in media buys and plans through partnerships with key media vendors in the community -- fostering new strategic opportunities and proposals to increase relevance across Video, Digital, Mobile, Social, Content, Search, Audio and Print.Integrate and partner within cross-functional teams including Brand Marketing, Digital Planning, Global Insights, Analytics and National Shopper Marketing, as well as key agency partners to influence and build processes, strategies and tactics.

Greater Minneapolis-St. Paul Area

Responsible for all connections (media) planning activities on a group of accounts; oversees plan development; supervises others; has professional and client contact, represents in new business opportunities. Account Leadership: Leads multimedia connections strategy development and implementation across account assignments.Thought Leadership: Promotes progressive thinking and keeps internal and external teams apprised of relevant shifts, developments and changes in the media landscape.Revenue Growth and Optimization: Drive revenue growth by expanding existing client relationships and being a strategic lead on new business opportunities.

Greater Minneapolis-St. Paul Area

Primarily responsible for leading the development and execution of connections strategies on assigned accounts. Supervised Connections Strategists and Junior Connections Strategists.Managed full execution and stewardship of connections plans.Developed relationships with clients, internal cross-functional teams, the Connections Strategy team and media representatives in order to further the mutual interests of the agency and our clientsTaught connections strategy principles to Strategists and Junior Strategists, fostering personal and professional career growth.

Greater Minneapolis-St. Paul Area

Developed media plans, conducted competitive research, defined target audiences, and performed budget analysis across several clients and categories.Key clients included: General Mills, The Hartford Insurance, Toro, MN Department of Public Safety, Land O' Lakes.

Greater Minneapolis-St. Paul Area

Supported media planners, supervisors and directors across all aspects of planning. Analyzed competitive spending trends, researched target audience data and created costing spreadsheets. Mastered the fundamentals of media planning and buying.