Dan Shortridge Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

News writer and media relations specialist for programs including history, political science, economics, Penn Carey Law, Penn Global, and SNF Paideia.

Nationally Certified Resume Writer. Works with jobseekers to craft results-oriented resumes, shaping their career stories to land them interviews. Specializes in marketing and communications resumes, including such roles as public relations, strategic communications, marketing manager, editor, writer, content marketer, CMO, digital marketer, SEO specialist, and more.Quoted on career and resume advice in articles for Careers Now, The Network Journal, GOBankingRates, The Forage, and MatchBuilt; columns featured in several Ohio newspapers.

Author and co-author of several local histories and other books, including:> Joe Biden's Delaware (The History Press, October 2024). Biography of the 46th president, focused on his career and family connections to the First State.> Lost Delaware (The History Press, March 2024), with Rachel Kipp. Chronicle of lost places and vanished businesses.> DIY Public Relations: Telling Your Story on a Zero-Dollar Budget (Quill Driver Books, October 2022). Hands-on media relations handbook for small businesses, nonprofits, and others.> Secret Delaware: A Guide to the Weird, Wonderful and Obscure (Reedy Press, October 2022), with Rachel Kipp. An armchair explorer's guide to the First State.> 100 Things to Do in Delaware Before You Die (Reedy Press, October 2020), with Rachel Kipp. A travel guide of cool things to do in Delaware.> Go Forth to Serve (Del-Mar-Va Council, BSA, July 2020), with the late Ken Gerlach. History of a Maryland summer camp.

Helps nonprofit and business clients grow by creating and executing marketing plans and strategies. Develops, edits and plans messaging and content for web, social, email, and print, including donor communications and thought leadership. Conducts research on brand messaging, positioning and competitive environment.

Georgetown, Delaware

Communications officer for 1,200-student public career and technical high school and 2,800-student adult education program. Led and managed media relations, website content, social media, and photography.- Led high school admissions marketing campaign that resulted in sustained multi-year application increases while reducing expenses. Applications increased by 34 percent year-over-year and 27 percent over baseline, with open house attendance up 18 percent. Advertising expenses reduced by 41 percent.- Developed and managed website content strategy leading to 170 percent increase in unique page views and 78 percent increase in average time on page.- Grew newsletter subscriber base by 76 percent and increased open rate by 10 percent.- Managed consistent growth of multiple audience channels with an organic content strategy. Increased Facebook follower base by 34% and Twitter by 18%. Created Instagram channel with heavy student engagement.- Spearheaded district storytelling and content strategy and implemented communications plan. Created district crisis communications plan.- Launched and organized "Guest Principal" community relations program, bringing VIPs into school for tours and personal introductions.- Designed and analyzed senior survey to create comprehensive report on graduates’ plans correlated to areas of study.- Wrote awards package that won healthcare program statewide recognition as a Delaware “Superstar in Education” initiative from the Delaware State Chamber of Commerce.

Dover, Delaware Area

Led public relations, communications and marketing initiatives for state housing and community development agency, managing four-person team.- Spearheaded new digital marketing emphasis for homeownership programs that led to substantial increases in web visitors in the first year - 93 percent over baseline and 68 percent year-over-year.- Led event planning and promotion for major public homebuying fair, resulting in doubling advance registrations.- Created content map and wrote launch content for new consumer web portal designed to improve tracking and conversions.- Developed marketing dashboard to track reach, engagement and visitors across multiple channels, including web, social and email. Grew Facebook follower base by more than 50 percent.- Executed high-profile public and media events showcasing agency initiatives and programs, including two day-long community development tours. Oversaw media relations efforts and public outreach initiatives.- Managed program budget of more than $300,000.- Led crisis communications planning. Developed housing disaster toolkit for use in emergency situations to communicate key resources to displaced persons, including customizable text, image, video and audio assets.- Managed constituent relations operations; team handled more than 640 constituent cases during FY18. Developed resource handbook and conducted briefings for staffers in other agencies to explain housing and community development issues and DSHA role. Served as agency Freedom of Information Act coordinator.- Wrote and compiled award packages that netted three national awards for program excellence from the National Council of State Housing Agencies.

Dover, De

Led communications, public relations and marketing initiatives at the Delaware Department of Agriculture.- Spearheaded multi-channel marketing campaign that grew state farmers’ market sales 43 percent over two years.- Wrote and coordinated successful federal grant applications that secured more than $170,000 in funding.- Launched and managed statewide micro-grant program for community garden initiatives, funding more than 29 projects over two years.- Managed program budget of more than $149,000.- Oversaw media relations, marketing projects, social media, event planning, grant management, emergency communications, consumer education and outreach, graphic design, and website management. Managed five-member team.- Served as agency constituent relations and Freedom of Information Act coordinator. Led planning for agency involvement in Delaware State Fair activities, including coordination of exhibitors and events in two buildings during 10-day fair.- Served on executive board and as first vice-president of the Communications Officers of State Departments of Agriculture. Served as board member and secretary of the Delaware FFA Foundation.

Covered Sussex County, Del., as part of a two-person bureau. Beat included county and local government, courts, politics, general assignment and breaking news.- 2011 Ochberg Fellow, Dart Center for Journalism and Trauma. One of 10 journalists selected from around the world for a week-long fellowship on covering trauma and violence.- 2010 Sigma Delta Chi Award for Public Service Journalism from the Society of Professional Journalists. Part of a team covering the case of pedophile pediatrician Dr. Earl Bradley.

Served on night copy desk editing news and business copy, assisting with page design.

Copy editor, then news editor, at The (Elyria, OH) Chronicle-Telegram. Oversaw six-member staff in copy editing and design of local and national news sections of family-owned daily newspaper.- Served as newsroom manager on weekends; assisted with editing local news copy on daily basis.- Created page tracking system that significantly improved on-time performance and reduced printing delays.

Salisbury, Maryland, United States

Reporter, copy editor and designer for The (Salisbury, Md.) Daily Times. Covered county and municipal government, agriculture and environmental issues.

Master Of Education - Med, Instructional Design

Bachelor Of Science - Bs, Business Administration - Marketing

Education record