Senior Vice President Of Marketing
Oversaw all facets of the marketing function of a $2B global company including product marketing, digital marketing, advertising, content marketing, trade shows, social media, marketing systems, and user community. Led the marketing analytics team to support KPI-driven programs. Provided strategic leadership for brand and product marketing functions including positioning, development, messaging, marketing planning, launch management, and metrics tracking. Worked with executive management team and sales group to identify, develop, and manage strategic alliances/programs with major channel partners. Spearheaded quarterly research projects focused on product efficacy, customer satisfaction, market dynamics, and competitive intelligence. Interfaced with industry analysts and key influencers.