Driver Of Brand Engagement - Outdoor Promo Gear
CurrentCreating strategies to drive business growth and support the development of key marketing, safety and HR initiatives based on consumer insights, benchmarking, brand objectives and market characteristics to generate measurable return-on-investment. • Developing programs to support the overall marketing agenda in B2B and B2C businesses through branded merchandise requiring the development of packaging, products, point-of-sale and advertising strategies. • Collaboratively supervise and lead cross functional teams, interfacing with sales, creative services, agencies, compliance, finance, purchasing and customer service to deliver branded merchandise on time and on budget.• Evaluated the financial aspects of branded product development and implementation while making recommendations in respect to objectives and timelines based on return-on-investments and marketing initiatives. • Adapting promotional message within branding guidelines to a variety of environments including: tradeshow, personal sales, media, direct marketing, digital and PR campaigns.• Develop, implement and oversee online branded merchandise company stores. • Launched, managed and grew at over 62% year-over-year outdoor specialty division of promotional merchandise.