Senior Principal Product Marketing Manager – Oracle Cloud EPM• Increasing pipeline with campaign assets, including blogs, starter kits, videos, and webcasts.• Communicating the EPM customer journey through customer videos, webpages, and customer events.• Equipping sales with product and competitor presentations and materials to win deals.

• Created effective sales and marketing assets, showcasing Oracle Analytics and Oracle Cloud Infrastructure.• Managed Oracle Analytics YouTube channel and hosted the Analytics Advantage Podcast.• Collaborated with internal stakeholders and customers to produce customer and product videos.

BDNA has the world’s largest technology asset reference source. BDNA enables companies to make better decisions by equipping them with meaningful data and a common language across the entire enterprise technology ecosystem.• Increasing pipeline by over 30% and boosting revenues by leading go-to-market campaign initiatives.• Optimizing funnel conversions through improved email nurture initiatives.• Building thousands of leads through webinars, call-down campaigns and powerful content conversions.

ThinkHR is a cloud-based HR platform integrated with live experts that helps HR professionals and their employees resolve urgent workforce issues and ensure HR compliance.• Optimized pricing for complete product portfolio.• Launched & executed go-to-market initiatives for the SaaS training product, ThinkHR Learn.• Converted prospects to customers through engaging sales enablement and website collateral.• Built “how to” and promotional videos to provide a better customer experience.

ClickMail helps companies optimize their email performance by offering email marketing and technology services. ClickMail’s eMVision, ExactTarget-Tableau integration product, enables marketers to visualize their marketing performance data and act on insights fast.• Developed and drove full go-to-market strategy for the newly launched eMVision product.• Built, scripted and launched the most successful ExactTarget App webinar, highlighting the eMVision product.• Created and analyzed product pricing and product forecasts.• 50% increase in weekly prospect meetings through product launch, and lead generation activities.

Buzzenga helps businesses engage with and mobilize their customers for the best customer experience. • Drove product & design management for full IOS product feature set & customer facing materials.• Introduced innovative product features by conducting market research and analyzing the competitive landscape.• Created inbound (pull) marketing campaign designed to acquire over 300 more business locations in second year.• Enhanced user experience by engaging in UX testing, prototyping, website development etc.

Demand Generation & Product Marketing• Improved website visits (over 80%) and sales for a B2B company through content creation, white papers and website design tweaks.• Created email marketing campaigns and analyzed (A/B testing) results, effectively increasing opens and clicks. • Boosted qualified prospects by over 40%, through webinars and events as part of a customer acquisition strategy.• Created product initiatives to build user adoption of various products, including a mobile game app.• Developed pricing models & market analysis to ensure competitive advantage and positioning for a cloud-based Portfolio Learning Platform (PLP) product.

One of the world’s foremost medical research centers.• Created successful online SEM/SEO and offline marketing initiatives.• Increased recruitment figures by more than 30% for many campaigns.• Realized a 148% increase in online inquiries through the patient recruitment site.• Managed events and worked with field rep to attract new consumers and professionals.

All sales and marketing activities for the Mid Atlantic District (DC, WV, VA, MD) stem from the DC office.• Increased webinar and seminar attendance generating well over $1 million in prospective sales.• Developed & implemented a strategic east-coast region campaign leading teams in various geographic districts• Designed targeted email marketing campaigns resulting in one of the most attended seminars in the district.• Collaborated with Microsoft’s Technology Evangelists and Partners to create effective partner event experiences.

Cable & Wireless is a global telecommunications business with $11 billion in 2002 revenues.• Successfully led product launches, including an IP product initiative with cross-functional teams in the UK, USA, Europe, and Japan.• Improved user experience in the prepaid branded category by introducing differentiated products & features.• Reached C&W revenue goals in excess of $10 million, with branded, private branded and online (wholesale) products.• Collaborated with the sales team and customers to resolve issues, renew accounts, negotiate price and assess opportunities. • Measured and analyzed customer behavior and product usage trends, resulting in product modification and a 20% increase in profits.

Cadmus is one of the largest end-to-end information and communications companies in the world, with approximately $600 million in 1998 revenues.• Developed the business plan and launched the PharmaC3 product solution focused on the pharmaceutical industry.• Increased customers by performing market research and implementing customer acquisition strategies.