• Head of marketing overseeing all efforts across both retail and specialist clinics with the support of a team and external agencies. • Key role and main driver in the digital transformation of business through the development of the mobile app, operation dashboard, management of SEO, SEM, social media channels, and creation of multimedia assets. • Conceptualize key marketing activities with luxury brand partners and corporate organizations through collaboration and partnership.• In charge of corporate and business partnerships to drive brand awareness within the market• Overall in charge of business advertising spaces with brand partners• Main driver for online business/e-commerce category. • Point of contact for marketing communication with more than 14 various malls across the country.

• Overall in Charge ATL and BTL marketing activities for 8 restaurants/2 dining concepts. • Set up and manage internal and external marketing communication. • Oversee organization digital marketing effort on social media, mobile application and e-commerce. • Manage festive food tasting to medias and influencers for publicity. • Initiate and execute omni-channel strategy to maximize customer experience. • Manage OOH, in-malls promotion, promotional tie-ups and tactical marketing activities. • Design marketing collaterals and gifts sourcing.

• Assist brand Marketing Manager for ATL and BTL marketing activities for both local and travel retail shops.• Execute social media and online communication. • Manage OOH, in-malls promotion, promotional tie-ups and tactical marketing activities. • Handle PR efforts for 2 outlets opening. • Manage and liaised with local and international suppliers on marketing collateral.• Project in-charge for setting up Hong Kong travel retail jewellery shop. • Lead on overall brand artistic direction.

• In charged a lifestyle concept store on ATL and BTL marketing activities• Established digital platform (social media) • Manage quarterly purchases, merchandise and distribution plan of 9 international brands for 10 retail outlets.