Dan Sorensen Email & Phone Number

Seattle, Washington, US

I publish and manage operations for a news Web site on the nationally syndicated 247 Sports network. I manage an editorial staff and drive content across the site, including writing news, features and op-ed pieces. I also host a weekly radio show in the Salt Lake City market. As a writer, my work has been featured in the Deseret Morning News, Yahoo! Sports.

San Jose, California, US

• Develop and implement a global external communications program for a leading AI data annotation company from the ground up, expanding brand awareness and visibility in media outlets worldwide, resulting in increased.
• Orchestrate successful media relations campaigns across various industries, including autonomous vehicles, healthcare, finance, video games, and agriculture, positioning the company as a thought leader in AI services
• Create and execute a comprehensive executive thought leadership program, crafting op-ed and bylined articles on AI trends, securing industry awards, preparing speeches for industry events, elevating the CEO and key.
• Establish and expand the industry Analyst Relations program, enhancing brand visibility among key influencers and achieving increased mentions in industry reports
• Implement strategic initiatives to enhance media coverage, driving continuous improvement and achieving year-over-year growth in media coverage within 2 quarters
• Pioneer a data-driven approach to storytelling, collaborating with cross-functional teams to gather data and create research reports and assets on relevant AI trends, driving media interest and engagement

Draper, UT, US

• Led as the Interim Vice President of Communications in the first half of 2022, driving a consistent media relations program that achieved a remarkable 40% year-over-year growth in published articles and a 5% increase.
• Managed global media relations and analyst relations programs, resulting in significant brand awareness gains across North America, APAC, and EMEA regions through executive leadership, team cohesion, and harmonized.
• Built and provided strategic direction to a high-performing communications team, surpassing all key objectives for the first half of 2022 by a minimum of 10%, leading to substantial growth in brand awareness
• Recognized with the 2021 Excellence in Communications award by the Salt Lake City chapter of PRSA for implementing results-driven programs at Pluralsight
• Oversaw the successful #FreeApril PR campaign, securing ~80 high-performing pieces of global coverage and multiple top-tier earned placements, with recognition in PR Week, PR News' Platinum PR Awards, and PRSA Utah's.
• Established and nurtured a high-performing team that achieved a remarkable 68% year-over-year increase in media coverage results

New York, NY, US

• Recognized for building Zeno's Analyst Relations practice and built programs for more than a dozen clients
• Led strategic communication efforts for multiple B2B technology companies spanning various industry segments, including Artificial Intelligence, Big Data, IoT, Biotech and life sciences, Semiconductors, road safety.
• Provided strategic media relations advisory to clients, formulating effective strategies and securing media placements in top-tier business and technology outlets such as CNBC, Wall Street Journal, New York Times.
• Championed account teams, offering strategic counsel to clients and internal teams to achieve objectives while overseeing the execution of media campaigns, executive communications, product launches, and rapid response.
• Led new business efforts, creating and delivering strategic communications plans and proposals for prospective clients, successfully generating ~$6M in 4 years
• Collaborated and led both in-house communications teams and agency teams, ensuring successful campaign execution and alignment with strategic goals

Cupertino, California, US

• Established TVU as the dominant force in securing media coverage in the space within 6 months, surpassing competitors and positioning the company as a thought leader, prompting rivals to expand their media operations.
• Developed, managed, and executed a global strategic communication program for a multinational tech B2B startup in the television broadcast and IP video industry, generating extensive media coverage in trade and.
• Oversaw all written communications to external audiences, including the creation and supervision of marketing collateral such as customer case studies, product datasheets, and technical whitepapers
• Managed a dynamic corporate speaker placement program, securing over 25 presentations at influential industry events worldwide, spanning the United States, Europe, Asia, the Middle East, and Africa
• Built and led an internal communications program from scratch, organizing company-wide meetings, establishing a corporate intranet, and developing an informative company internal newsletter

San Francisco, California, US

Manage Analyst Relations and Media Relations programs for fast-growing B-to-B technology vendor. Responsibilities include strategic planning, managing press and analyst tours, press release writing, proactive media pitching, analyst teleconference setup and management, analyst buddy program setup and management.

San Francisco, California, US

I handle media and analyst relations for four clients in the networking, telecommunications, Linux, and security spaces. My responsibilities include managing budgets, managing account teams, setting up and managing press tours and trade shows, responding to editorial calendar opportunities and providing strategic counsel to clients.

Masters, Communication

Bachelors, Political Science