• Responsible for leading and developing the global digital sales team supporting Amazon, Walmart, Dick’s Sporting Goods, Target, all other omnichannel, Brand.com and Marketplace accounts taking digital sales from 12% to 24% of the total global Implus business while also increasing profitability.• Developed & implementing a multi-year strategic digital growth plan spanning 15 brands in areas of Fitness & Athletic Performance, Movement & Flexibility, Outdoor Accessories, Lifestyle Hosiery and Footwear Accessories.• Holds full P&L accountability for ecommerce business unit, driving strategic initiatives that increased annual revenue, reduced operating costs resulting in year-over-year increase in profits.• Leading a team of 12 reports, offshore resources, five (5) supporting Agencies and a global Media Agency.• Upskilled leadership and the organization (Category/Brand, Creative, Analytics, Operations, IT) on the strategic imperatives and support necessary to drive digital revenue & category share growth.• Overhauled Amazon, Walmart, eBay, Dicks Sporting Goods & DTC media strategies driving efficiency, profitability and performance while also expanding in mid and upper funnel.• Architected and implementing internal department SOPs/RACI to better align, track and measure all digital activities setting clear role expectations among team members as well as cross-functional counterparts.• Onboarded multiple tools, services and data models to enable accelerated growth in the digital ecosystem in areas including media, digital asset management (DAM), product information management (PIM), social, influencer, email. forecasting, market share, marketplace management, financial operations, analytics, and monitoring.• Launched Amazon in 12+ global markets, Amazon & Walmart 3P and eBay driving incremental growth and increasing Brand exposure.• Streamlined go-to-market and assortment commercialization activities improving conversion rate.

• Develop digital commerce platform strategy, including translation of global, local, and brand specific priorities into a cohesive approach to drive brand equity, marketing and sales objectives for Amazon, Walmart, Target, CVS, Walgreens & Costco• Develop eCommerce annual plans, including long-term strategy and objectives and short-term action plans• Execute day to day platform management activities aligned with strategy and account plan• Build strategic partnerships and integrations with Amazon, Walmart, Target, etc. to drive joint value creation• Define and execute digital commerce trade spend and promotional investment levels, aligned with the overall eCommerce strategy and business objectives• Develop and execute promotional programs to create incremental revenue, analyze and optimize performance of discount / promotion offers, suggest plans for improvements, and codify best practices to inform future promotional activities

• Ownership of creation, execution and distribution of optimized eCommerce content (digital shelf) inclusive of above the fold content and imagery and A+ WebCollage content for Amazon, Walmart, Jet, CVS, Target, Walgreens, Costco, Sam's, BJs, etc.• Responsible for strategic direction and sales acceleration on eCommerce search platforms including AMS, AMG, Triad and Criteo, inclusive of branded, unbranded and competitive strategies.• Deliver analytics and insights against key eCommerce KPIs and identification of correlations to inform and drive the individual Retailer accounts and overall eCommerce portfolio growth.• Work directly with Retailers to optimize their eCommerce platforms against both product discovery and conversion as well as external traffic drivers to the Retailer platforms.• Provide organizational insights into critical advanced eCommerce executions inclusive of voice / chatbots / NLP (conversational commerce), omnichannel solutions and predictive analytics.

Equal Footing looks to revolutionize the way children with disabilities learn. We are not an education company. We are not a technology company. Rather, Equal Footing looks to marry these two worlds to provide children, parents and educators with tools that will facilitate daily life and increase independence.

• Produced RFPs for digital work including Learning Management System (LMS) integration, mobile development and marketing services.• Developed the competitive analysis and go-to-market strategy for a proprietary analytics platform for managing and rating curriculum materials.• Worked with design specialists to produce mobile prototypes for interactive apps in math and finance.

• Led the digitalization and commercialization of the Ross K-12 curriculum. Developed the business plan, product roadmap, product master plan, feature prioritization, product pricing models and organizational design supporting an e-commerce digital curriculum learning management system.• Delivered new content management and asset workflow capabilities leveraging Drupal as well as Canto’s Cumulus digital asset management system dramatically improving production release times and ensuring content and asset approvals.• Managed the mobile app creation and development process for three mobile apps built to inform students about systems thinking, ecosystem awareness and strategic gaming theory.• Responsible for creating a master database to map curriculum standards and schema to outcomes based data insights for competency-based assessment. Implemented external APIs to allow partners to build off of proven curriculum structures.• Developed three-year financial and strategic plans in support of international expansion, e-commerce sales, strategic partnerships, program growth, domestic sustainability and new building construction.• Established a digital strategic plan, business use cases and user experiences for the migration of the Ross websites and the incorporation of a content and learning management system for distribution of the Ross digital curriculum.• Managed and grew non-tuition product and service revenue streams to over $4 million in additional revenue. The 10% increase in revenues was used for expanding educational programs and services.• Oversaw a budget of over $49 million producing a $563,000 surplus compared to a prior year deficit of $1.005 million by implementing financial controls, procedures, forecasting and reporting.• Implemented a new budgetary process across the organization to generate a projected $1.9 million surplus for FY 2016 by engaging departments in multiple rounds of revenue and expense modeling.

• Led the rebranding and redesign of six corporate e-commerce sites, including eLearners.com, EducationConnection.com and EarnMyDegree.com, improving overall conversion from 2.1% to 5.6%.• Implemented Adobe Analytics, Adobe Test & Target and Google Analytics across all corporate e-commerce websites affording visibility into user path conversions and optimization opportunities as well as leveraging Axure for streamlined prototyping and user testing.• Delivered a consolidated website management portal for managing all website content, marketing messaging, dynamic user flows based on lead scoring and real-time lead delivery.• Implemented Oracle Financial Planning and Business Intelligence platforms to consolidate disparate budgeting and reporting systems and to improve marketing efficiencies and corporate profitability by nearly $1 million.• Redesigned the existing vendor management system and implemented a new consolidated vendor management portal cutting vendor costs by over $2 million and increasing billables by $1.5 million.• Responsible for assessing the existing product portfolio and establishing a new product pipeline to onboard new vendors equating to a 20% vendor growth rate in 2013.• Implemented product enhancements and marketing mix changes, improving margin 14% in 3 months.• Developed predictive business models to match students to schools based on product matching characteristics as well as revenue generating characteristics.• Established the PMO and standardized the project prioritization methodology improving overall project velocity by 25%.• Managed organizational operations by directing and coordinating activities to achieve strategic goals.• Established operational metrics and dashboards to effectively manage corporate effectiveness against revenue and cost targets.• Lead yearly strategic planning process to establish corporate goals aligned with corporate growth objectives within budgetary and resource constraints.

• Lead Audible’s global platform migration with Amazon systems and services to improve the overall customer experience, optimize website page conversion through multivariate testing, increase channel effectiveness and improve customer lifetime value.• Spearheaded the product planning and marketing for the integration of Audible digital content within the next generation Kindle device generating $20 million in additional revenue.• Established Audible’s international eCommerce presence in Germany, France and the UK. Defined the international program roadmap and rollout strategy for the global websites and product offerings generating $30 million in additional revenue.• Managed and expanded the digital supply chain of product offerings specifically focused on emerging technologies, including geographic content distribution, social gifting, membership loyalty rewards, content rights management and mobile applications.• Created product roadmaps and business / marketing requirement documents, both in the digital and mobile sectors, to represent market trends and forecasts, competitive analysis, product features and releases enabling alignment with the marketing and engineering departments.

• Led the business development team in the identification of new business opportunities by expanding the product portfolio leading to a 6% year over year increase in new client acquisition and a 35% year over year increase in existing client billables.• Responsible for account management and client engagement to cross-promote the product portfolio and to ensure product deliverables exceed expectations.• Defined and delivered an online lead management system to improve overall salesperson responsiveness and to increase conversion of online customers. The platform also provided an additional revenue stream for the business through revenue sharing agreements.• Assessed, implemented and managed for Corbis Motion an enterprise application providing enhanced cataloging processes and workflows saving over $75,000 per quarter in labor costs while also providing a new channel of online sales to supplement their online imagery channel.• Produced online training courses and human resource mandated classes within KPMGs proprietary systems to reduce overall labor and travel spend by 10% while also providing tracking mechanisms for participation in order to satisfy compliance audits.• Directed the creation of an online medical processing / fulfillment application improving the overall internal claim processing time by 30% while also streamlining the insurance payout process which raised overall satisfaction scores by 11% in a one year period.

• Created the product roadmap, business requirements, marketing strategy and analytics for the RecruitSource application release.• Managed customer service and development teams in support of the launch of the application while also providing onsite and technical customized solutions to clients.• Led the product development of the RecruitSource application by providing business requirements to architects while soliciting customer feedback for future enhancements.• Standardized testing procedures and provided supplemental quality assurance for debugging the RecruitSource application, which lead to a 98% defect-free deployment rate.

• Managed environmental consulting contracts for the EPA Superfund program and provided data analysis for assessing culpability for cleanup costs and multi-million dollar cleanup repayments.• Defined and implemented product requirements for developing web based systems to produce volume rankings of corporate disposal activity to create detailed recovery costing models for litigation support.• Responsible for proposal strategies leveraged against multi-million dollar federal government request for proposals (RFPs).

• Provided analysis of state and local regulations and their impact on supporting EPA national water standards. The national analysis was used to provide grant monies to state and local agencies in promoting citizen watershed awareness campaigns. • Analyzed success metrics for environment programs established throughout the Americas to provide guidance to the World Bank on policy recommendations.

• Provided analysis of state and local regulations and their impact on supporting EPA national water standards. The national analysis was used to provide grant monies to state and local agencies in promoting citizen watershed awareness campaigns. • Analyzed the success rate of environment programs established throughout the Americas to provide guidance to the World Bank on policy recommendations.