Co-founded, developed, and lead strategy and day-to-day operations of all facets of the business to maximize sales & profitability for a product-driven licensing and promotional firm that develops and delivers unique items to leverage sports fans passion at home and at live events.• Oversee new product development for BTJ Jersey-shaped flags, banners, towels and new product lines from initial concept, legal, patent process, sourcing, and manufacturing to business plan development, marketing strategy, competitive research, licensing, pricing, sales.• Identify and oversee all aspects of retail licensing relationships, partnership marketing opportunities and emerging channels; develop traditional/digital sales & marketing materials.• Manage logistics and supply chain, source global and domestic manufacturers, set quality control standards, manage cost of goods, oversee scheduling flow, control inventory, manage fulfillment, and develop customer satisfaction protocol.

Co-founded, started-up, and lead business development, client service, and program execution initiatives for an independent sales promotion agency with specialties in creative, experiential, event, and digital marketing.• Directs an organization that accelerates growth for consumer products by exploring, building, and activating creative and promotional solutions to drive brand awareness, increase distribution, sales, and market share across all touch points.• Oversee a team of creative and promotional specialists to ensure fulfillment of all client requirements and expectations.• Developed productive relationships with Anheuser-Busch brand and sales promotion teams resulting in award and activation of on-premise programming for Bud Summer, Bud Light Party Cruise, Busch Summer, and Natural Light promotions.

Promoted to develop and implement profitable brand growth strategy, and key sales drivers for Bud Light.• Managed the full range of marketing elements to maintain & enhance brand health and grow market share for the world’s best-selling beer - Bud Light - including brand positioning, creative development, consumer advertising, packaging, and media plans.

Promoted to manage retail sales promotion and cross-merchandising programs for all off- and on-premise national accounts.• Led and directed a team of 10 Retail Marketing / Sales Promotion Managers to develop and execute retail marketing, sales promotion, and cross-merchandising programs to grow distribution, placement, and sales of the A-B brands.

Promoted to support the Budweiser Brand Family with national sales promotion programs.• Collaborated with Budweiser and Bud Light Brand Teams and agencies to develop national programs such as Bud Summer, Bud True Music, Bud NASCAR, Bud Light NHL, Budweiser World Cup and others; assisted in selling-in programs to retailers.

Promoted to oversee development and activation of regional off-premise retail marketing programs.• Worked closely with Sales Directors, Wholesalers, and Retailers to develop, execute, and sell in to National Accounts impactful sales promotion programs to promote the A-B brands in the grocery, convenience, drug, and gas channels nationwide.

Promoted to develop strategy, and lead negotiations for long-term sports sponsorships in the Northeast U.S.• Provided leadership and direction to a team of 6 Sr. Media Buyers and Media Buyers, to plan, negotiate, and purchase TV, Radio, Print, Outdoor, and Stadium Signage for all A-B domestic sports and local sports sponsorships with a $150 million budget.• Evaluated media opportunities to assess relevance and ensure alignment with each brand’s unique goals and strategies for optimal placements, and negotiated these sponsorship rights in conjunction with Senior Management in major markets including New York, Boston, Washington D.C., and Philadelphia.