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2 Decades of Digital Marketing Growth. Dir. Client Relations for B2B SaaS (start-up to acquisition), DTC Clothing CMO (multi-stage, also acquired), Dir. of Marketing at B2B/C Medical Manufacturer (Private Equity).• Full stack Marketing Exec/CMO leading strategy, product, digital, performance marketing, brand positioning, social, partnerships, PR, Community, and data-driven growth.• Broad domain expertise in Direct To Consumer & B2B E-Commerce, UI/UX, Graphic Design & Photoshoots, E-Comm Infrastructure, Marketing Automation, Web Development, Merchandising, Inventory Management, Shipping & Billing, Accounting & Finance.• Sales Led GTM & Product Led Growth for all sizes, from $1MM annual revenue to $1Billion.• Adept at Demand Generation Strategy, Full-Funnel Lead Gen & Direct Response Acquisition Models, and Growth Through Organic Content & Search Engine Optimization (SEO).• Deep knowledge of Media & Design Technologies, E-Commerce, Manufacturing, Premium/Luxury Marketing, Apparel, Medical Device Marketing, Healthcare & Life Sciences.• Experienced with audiences - Healthcare professionals & service organizations (DSOs), SMB & Enterprise Procurement Teams, Large IT Teams (i.e. Kaiser Permanente), Hospitality, and Membership/Sales Directors.• Combination of Fortune 500 and startup operating leadership.• International expansion across Europe, Canada, Australia, and the Middle East.• Build with a solid foundation based on mission & vision, and scaling through daily/weekly AGILE methodology to hold teams accountable for KPIs.GTM Expertise and skills:• Digital & Growth - Website/CRO, Email/Retention, SEO, Paid Search & Social, Influencer Management, Video/Content Marketing, Affiliate, Referral, Direct Mail.• Pipeline & Demand Generation - CRM, Education, Conference Management, Community Events, Webinars, Targeted Email, Segmentation, ABM/ABX/Onboarding, Re-Orders & Upsell/Cross-sell.• Product Marketing - Customer Profiling, TAM, Positioning, Messaging, Competitive Research, Pricing, Placement, and Sales Enablement.• Corporate Marketing - Brand, Content/Copy, Creative & UX/UI/Design, Website, Events.• Corporate Communications - PR, Social Media, Influencers, Community Development, Events, and Customer Service.• Marketing/Financial Planning & Analysis including Strategic P&L Management. First-Order Profitability, Strong Analytics Background.• Technology - ERP software, Automation, Low/No-Code AppDev, Custom Integrations, and Leveraging A.I. Across Departments For Competitive Advantage.• Strategic, Critical Thinker, Player/Coach/Hands-On Leader.
Zest Dental Solutions
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Digital Marketing DirectorZest Dental Solutions Sep 2023 - PresentCarlsbad, Ca, UsOverseeing the marketing department at a 50+year old pioneer and current leader in dental solutions across the continuum of care, developing innovative new solutions for patients who experience life-changing results.
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Practice Lead, Digital Marketing ServicesInteractone Mar 2023 - Sep 2023Cincinnati, Ohio, UsAs a boutique service provider, InteractOne has built its reputation on providing the highest quality managed service devOps teams for established firms running DTC/Omnichannel SMBs on Adobe Commerce, Bigcommerce, Shopify, and others. As DMS practice lead, I oversee the overlap where development work ends and digital marketing strategy begins (SEO, SEM, CRO, UX). From there, my team will focus on goals-based growth (Owned channels and sustainable, profitable PPC) and the customer journey (lifecycle, CRM, Email, SMS) where we add incremental value on every engagement vs. what I received from countless digital marketing agencies while operating as a merchant. -
Chief Digital Officer (Cdo), MedelitaCareismatic Brands, Inc. Sep 2020 - Jan 2023Chatsworth, Ca, UsScope of responsibility: growth, web development information management, and digital planning/strategy. Accountable for budget, design, and execution of performance marketing and technology, including website development , CRM, Marcomm and automation, ERP implementation, analytics and BI tools, accounting/reports, internal infrastructure, and traditional marketing channel management. Oversee employees across marketing, web, and technology teams. Highlights:•Member of Careismatic Brands leadership team, developing LRP forecasts, budget framework, and technology planning. •Upon acquisition of Medelita, managed the transition of inventory allocation, order management, and PLM integration to achieve forecasted synergies.•Decision point for the e-Commerce effort for the brand’s entire growth ecosystem, building in-house tools and leveraging cost effective new technology to empower teams and scale revenue.•Led several software teams in three website builds and redesigns. Responsible for building dashboards & KPI reports. Plan, budget, design, and execute performance marketing strategy including deployment and training of the following:-Website development (SalesForce CC, Magento, Shopify, Wordpress, GTM)-Email/SMS/Segmentation (SalesForce MC, Klaviyo, Wunderkind, DotDigital, Listrak, Vertical Response, Mailchimp)-Traditional marketing channel management (print catalogs, mailers, events, and giving)-CRM/Customer Service (Zendesk, Freshdesk, Gorgias)-Reviews (PowerReviews,Yotpo)-On-Site Search (Klevu)-CRO & Multivariate Testing (VWO, Optimizely, Hotjar, Browserstack)-Data Feed Management (Feedonomics)-Referral & Loyalty (Refersion)-ERP implementation (Netsuite, Celigo, and supporting integrations)-Paid Traffic (AdWords, FB Ads, Bing, Pinterest)-Analytics (GA, GA4) and BI tools (Adobe, Google BigQuery, Looker)-Attribution software (Rockerbox)-Shipping/returns (ShipStation)-Internal infrastructure & automation (Google Apps, 8x8, Airtable, Zapier) -
Chief Marketing OfficerMedelita Oct 2019 - Sep 2020Irvine, California, UsResponsible for the entire scope of the brand's digital/pure play performance, budgets, team, technology, development, information/IT architecture, and digital marketing (SEM/SEO). -
Chief E-Commerce OfficerMedelita Dec 2013 - Oct 2019Irvine, California, UsMedelita is upgrading and transforming the medical apparel industry by introducing a premium alternative to boxy, shapeless clothing through an innovative and personalized e-commerce platform. Responsible for driving growth in traffic and conversions through SEO, PPC, email, social media, testing, affiliates, PR, inbound content strategies, and traditional print media. Relentlessly focused on building awareness and targeted customer retention activity.
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Director Of E-CommerceMedelita May 2011 - Dec 2013Irvine, California, Us
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Director Of Marketing & CreativeScios360 Jun 2010 - May 2011Scios360 provides applications and services for sales and marketing intelligence at some of the top global Fortune 500 enterprises in the application software and life sciences industries. Tasked with helping to develop and manage the company's new brand and go-to-market strategy as it makes its transition away from exclusively offering pro-services towards providing a product mix of more scalable "out-of-the-box" solutions.
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Client Service ManagerMembersfirst Mar 2004 - Jun 2010Wayland, Ma, UsPromoted to Client Service Manager to establish primary relationships with MembersFirst’s core group of self-service accounts in the golf & club industry and provide in-person and virtual best practices consulting seminars. Was also part of the company’s new product development and requirements definition team. • Oversaw a 90% plus retention rate while in this role• Launched a new online support center and customer forum • Created “best practices in membership relationship management” webinar series• Spent 6 months traveling to Dallas as project lead on the company’s first $1MM+ custom implementation -
Senior Account ManagerMembersfirst Dec 2005 - Jun 2006Wayland, Ma, UsResponsible for hiring and developing key roles for a client services team, overseeing all account management, design, and project management activities. While in this position, built the company’s first standard process and timeline for all new implementations and ongoing managed service.• Hired and supervised 5 account managers and 3 production assistants• Oversaw over 250 ongoing projects, ensuring on-time deliverables and providing white-glove service where necessary• Drastically reduced revenue cycles from 12 months to 12 weeks
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Account ManagerMembersfirst Mar 2004 - Dec 2005Wayland, Ma, UsCoordinated the development, completion, implementation and ongoing maintenance of client web site projects. Designed and executed interactive marketing campaigns to support client initiatives.• Drove double-digit percentage “non-dues” revenue increases at managed accounts• Maintained 20 ongoing managed accounts and 20 new site implementations at a time• Established the company’s first set of base-line metrics for customer success
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Assistant Director Of Marketing And ResearchQuincy College Sep 2003 - Apr 2004Quincy, Massachusetts, Us- Organized and managed all marketing and PR programs aimed at increasing annual enrollment and retention. - Managed all internal communication including the student/faculty newsletter. - Developed, designed, and maintained the College's first interactive website- Conducted marketing research and collected enrollment statistics. -
Production SpecialistPyramid Research Jan 2003 - Apr 2003• Coordinated with international research and sales staff to edit and publish daily reportsand analysis• Collaborated with resellers to push sales of perspectives, reports, and white papers• Managed client subscriptions and contact information in an extensive client database
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Creative AssistantCircle.Com Jan 2001 - Jun 2002Us- Managed daily projects for major client accounts, including Verizon, BMW, Campbells, and Royal Caribbean Cruise Lines- Drafted e-newsletters and marketing copies for large email blasts- Brainstormed interactive content/branding ideas for promotional material.
Dan Stepchew Skills
Dan Stepchew Education Details
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University Of San Francisco School Of ManagementEntrepreneurship -
Northeastern UniversityBusiness Minor
Frequently Asked Questions about Dan Stepchew
What company does Dan Stepchew work for?
Dan Stepchew works for Zest Dental Solutions
What is Dan Stepchew's role at the current company?
Dan Stepchew's current role is Digital Marketing Lead | Dir. Marketing @ ZestDental | Former CMO @ Medelita | E-Commerce Pro (B2C/B), PPC, Lifecycle & Data Expert | Shopify & Magento | Hands-On Leader of Winning Growth and Retention Teams of All Sizes.
What is Dan Stepchew's email address?
Dan Stepchew's email address is da****@****ita.com
What is Dan Stepchew's direct phone number?
Dan Stepchew's direct phone number is +161763*****
What schools did Dan Stepchew attend?
Dan Stepchew attended University Of San Francisco School Of Management, Northeastern University.
What skills is Dan Stepchew known for?
Dan Stepchew has skills like Seo, E Commerce, Strategy, Leadership, Marketing, Management, Microsoft Office, Entrepreneurship, Social Media, Adobe Creative Suite, Html, Wordpress.
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