Seasoned, hands-on & results-driven brand & communications strategist with creative, brand building & marketing experience across multiple markets. 10+ years strategy experience working on well-known South African & international brands. Additional 2+ years experience in strategic advertising & media consulting for large-scale infrastructure projects across cities & public transit systems in South Africa & the Middle East.Developed & implemented successful, insight-driven brand & communication strategies for a variety of category-leading & challenger brands based on a thorough understanding of the contexts within which they operate.Category experience: cereals, essential foods, snacks, alcohol, retail, footwear, insurance, financial services, motor vehicles, toys, vitamins & supplements. Strengths: research analysis, opportunity identification, creative evaluation, problem solving, written & verbal communication, working with senior decision-makers, team leadership, adaptability & delivery under pressure, optimising business & brand long-term potential. Likes: a good story, purpose driven brands & people, cognitive biases, pop culture, subcultures, teamwork, maps. No really, maps.I believe an empathetic approach, straightforward strategy that is based on insightful human truths & free from jargon best drives creative action that is interesting, efficient, engaging, relevant, distinctive & memorable.