I lead the agency's growth initiatives through a strategic integrated approach engaging with new emerging clients and pursuing new verticals expanding the agency's client portfolio.

Led a cross functional agency team of + 70 staff responsible for Strategic and Business Leadership, Sponsorship Planning and Activation for Verizon, Agency's 2nd largest client. Multi-discipline focus leading Integrated Marketing, Experiential Marketing , Loyalty Marketing to drive retail demand and brand engagement.Sponsorships include the industry's largest portfolio of Sports & Entertainment properties including NFL League and 15 NFL Teams, NBA League and 8 NBA Teams, IndyCar, College Teams and a number of Branded Entertainment properties including Disney Star Wars, Music Artist Tour Sponsorships and Campaign integrations. Led non-traditional sports sponsorships on experiential, digital and social campaigns.Responsible for Strategic and Business Leadership, Integrated Marketing, Sponsorship Planning, Activation, Experiential, Social, Content, Retail, and Influencer Marketing.Led award winning work for Verizon Super Bowl 51 & 52 through integrated Sponsorship Activations creating immersive fan experiences amplified at scale.Oversee Weekly FanZone activations in 15 NFL Team Stadiums.Launched the first of its kind experience driven Loyalty program, Verizon Up.Worked on CSR efforts promoting Verizon Innovative Learning program among schools providing technology solutions to promote learning. Worked as part of a cross-functional team to create and launch Ad Fellows a unique and fully integrated internship program created to address talent diversity, building a funnel of integrated marketing talent.Led integrated artist sponsorships including campaign integration social engagement, and local market tour activations for Lady Gaga, Justin Timberlake, Maroon 5 and Luke Bryan.I had the unique honor of two back to back Agency Wins by SBJ, one in 2016 while at LeadDog for "Sports Agency of the Year" and then again at Momentum the next year for "Sports Consulting Agency of the Year".

Formerly LeadDog Marketing General Manager for Experiential Agency responsible for all aspects of Agency Leadership reporting into the CEO/ Founder. Responsibilities included agency growth, profitability, culture and account leadership. All internal department heads reported in to me including clients service teams ,strategic planning, creative, social, & promotions teams. Led senior management team setting business objectives and strategic agency initiatives. LeadDog Marketing Group, Inc. is an independent 160+ person integrated marketing agency headquartered in New York City. LeadDog is a unique values driven agency committed to a dynamic culture of entrepreneurship founded on the belief "unless you're the the lead dog the view is always the same". Focused agency disciplines in integrated brand campaign development, experiential marketing, sponsorships, digital/social media strategy/content, promotional marketing, retail engagement, strategic partnerships, creative design/branding, and strategic communications. Client Partners include: Reebok, Coca-Cola, REI, Clif Bar, Audi, Citi, Plum Organics, NYC Summer Streets, Intel, Rodale, Food Network, Cooking Channel, Stonyfield, Chipotle, Kohl's, Amtrak, Cirque du Soleil, SeaWorld, Famous Footwear.Sponsorships include: CrossFit, UFC, Spartan Race, Ragnar Race Series, National Parks, Special Olympics, Avon 39, Cycle For Survival, Alianza de Futbol, and Copa Tournaments. Contributed to our being named by SBJ "Sports Agency of the Year".

Mindset is an integrated marketing consultancy that works with brands in developing strategies, and creative concepts that result in superior brand experiences that form lasting connections and strengthen brand engagement by tapping into the mindset of consumers and shoppers ultimately accelerating social sharing, path to purchase and brand advocacy. Core disciplines include: Integrated Marketing, Experiential, Digital/Social, Sponsorships, Shopper and Promotion. Working directly with Clients and Agencies providing a variety of Marketing capabilities.

Formerly Ryan Partnership As a Senior Partner & Board Member I contributed to the overall growth, development, management and culture of Ryan Partnership for nearly 20 years. I held a number of leadership roles including Group Account Lead, Business Development, Agency GM, Office President with P&L responsibilities.As a senior leader of an independent agency I was responsible for maintaining our own brand of culture founded on a simple but persevering principle FBNA, “Free Beer, No Assholes” which I fully embraced.Presented a Business Plan and sold in the vision to CEO to expand capabilities into a new business unit focused on Experiential. Successfully led and expanded Ryan’s newly formed Experiential Marketing Agency.Contemporized the Agency's capabilities by developing a robust Social Engagement platform that elevated the role of Experiential and combined the powers of Digital/Social influence and live event marketing. Developed proprietary Measurement Tools. Responsible for Business Development and overall growth growth for the Agency.Clients: The Cheesecake Factory, Dunkin' Brands, Wrigley's, Chase, Energizer, Hawaiian Tropic, Schick, Nestle, Bacardi, Dewar's, New Balance, Beam Spirits, Hasbro, MasterCard

Responsible for heading up Agency's Business Development efforts developed an overall growth strategy across all 7 offices. Secured and led RFP's, setting pitch strategies, creating winning strategies and concepts, networking with Agency Search Consultants, organizing Agency outreach efforts. Led new client relationships and launched campaigns.Focused on National Consumer Engagement Campaigns, Shopper Marketing and Experiential campaigns.Clients: Dunkin Donuts, Wrigley, Unilever, The Cheesecake Factory, Sara Lee, Campbell’s, Beam Spirits, Heineken

President and General Manager of the Ryan Dallas office. Responsible for heading up all client businesses and managing the Agency staff, business development and advancing the agency's Shopper Marketing discipline, oversee and manage our Bentonville office.

Led client engagement and planning, client team strategy, creative marketing solutions for over half the Client businesses, special emphasis on integrated campaign creation and shopper marketing planning and execution for the agency's client, managed a team of 45. Clients: Nestle Waters, MasterCard, New Balance, Hasbro, Heineken