After leading the Client Service team and growing it to scale in support of our global client base, I transitioned to a more operationally focused role. Though still working directly in support of our clients, there is much opportunity to contribute to client success through internal initiatives centered around operational excellence.

As the Sales Development Director, I managed a team with a broad range of functions working hand-in-glove with the sales, account management, marketing, ad operations and product groups with the goal of providing the most strategic direction, product information/fit and pricing to deliver the strongest communications and proposals to help drive ChoiceStream’s new ad sales business.

The Client Services Manager was the account team lead tasked with daily management of delivery & execution across account services, campaign production, strategy & analytics, delivery operations and technical support for each client. The CSM developed the strategic planning while identifying requirements and facilitating implementation of technical projects.

As the Director of Acquisition Marketing I developed the department strategy for designing, pitching and launching both single and blended offers between national brands. The marketing campaigns had dual goals of active-buyer generation (both new and lapsed consumers) and driving revenue for Eversave and the partner client brands.

Joining a true startup as the 7th employee (first outside the initial group that founded and launched the company) provided invaluable lessons in building an organization from the ground up. As anyone who has been part of an early startup understands, I wore a lot of hats first as the sales manager then as account manager developing client relationships and finally as the senior market strategist acting as the point person for the primary revenue marketing campaigns.

Citysearch was one of the premier online marketing forums for local business and national brands on the individual market level. I worked with clients to build profiles that effectively promoted their business, encouraged user reviews and maximized SEO within the area and category searches where they needed to connect with consumers. After building a top book of business through cold calling, referrals and networking, I was promoted to a senior role that focused on direct account management/retention as well as new business prospecting.

Boardwalk Properties was located in Allston, MA close to the Boston University campus but we worked as an office across the greater Boston area renting, selling and managing properties. As the only agent living in the South Boston area, I developed relationships and launched the business in a section of the city that was just emerging and would quickly become one of, if not the, hottest market in the city and surrounding areas.

Starting right after my college graduation, I was accepted into a DNC campaign training program that concluded with placement on a congressional campaign for a candidate in the 5th District of New Jersey. I was responsible for the campaign outreach and candidate activities in the towns/cities within the district considered her base where maximizing total votes was essential to the success of the campaign.