Subject Matter Expert on the Retail and Commerce Media Networks (a $51B market opportunity in2023, growing 25% YoY). Helped clients and prospects who are retailers with how to set up theirnetwork, collaborate with partners, and drive scalable revenue.

Led Groupon's off-site, retail-media monetization efforts in North America and driving product development in conjunction with teams around the globe, in several different internal organizations, and across multiple platforms to fundamentally change our business and how it is positioned to our clients.

I led the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform. I devised and executed a restructuring plan for the team to improve the value that we demonstrate to clients. This involved adding global and domestic business development roles to focus on bringing new, non-traditional distribution into the affiliate space, increasing the size and focus of our onboarding team, adjusting our support to include 1:1 and 1:many, building out our global capabilities, and driving growth, in part, by prioritizing new relationships between advertisers and publishers.

As the inaugural head of Corporate Development, I shaped the group from it's first days, working to create a structure and iron out all the ways in which my team interacted with both internal and external clients. I had my team focus on establishing, then maintaining, a robust feedback loop with our key clients’ marketing executives where we both listened to their needs and demonstrated that CJ is the market leader in affiliate. This relationship helped us as we worked to minimize contract cancellations while limiting rate reductions and improving other contractual elements, and improved our data and technical integrations. My team's primary objectives were: - To work across client organizations to ensure the value of affiliate (as a whole) and CJ (specifically) is well understood and valued with an eye to increasing the total budget that a client spends through CJ- Elevate CJ’s profile to higher levels in the client organization, outside of our day-to-day affiliate contacts- Proactively communicate product development strategy to clients, solicit meaningful feedback, and provide this to the CJ product team- Lead upsell opportunities created by product innovation- Understand each customer’s value perception of CJ as a partner and solicit feedback on where we can improve in this regard.- Look for opportunities to cross sell Conversant, Epsilon, ADS, and CJ International make internal and then external introductions, and monitor the progress to ensure a solid handoff to our sister entities

Client Solutions team members work with our clients to help them understand and utilize the full breadth and depth of services, tools, and people inside of CJ Affiliate and Conversant. We're helping our clients acquire new users and find more sales online and offline, on desktops and mobile. Site to Store, App Engagement, CPA Display, CJ Feeds, Program Management and a host of other value added services to complement and personalize your CJ affiliate program.

I run the Media and Agency services at CJ. Check out some of the work we are doing:http://www.cj.com/advertiser/site-to-storeand http://www.cj.com/advertiser/app-engagement