Digital Seo Manager
CurrentAs a Search Engine Optimization specialist at U.S. Bank, I work closely with Content Strategists, Marketing, UX, SEM, and IT teams to drive strategic growth through organic traffic. I help to identify opportunities, projects, plan requirements and usher projects through the entire project lifecycle. This includes managing project schedules, identifying risks, and clearly communicating goals and results to project stakeholders.Additionally responsibilities include: - Manages SEO performance on multiple websites and on-page and off-page search engineoptimization- Gains new credible backlinks from relevant websites- Collaborates with content marketing contributors and SEM analysts to create high-qualitycontent and advertising around important, relevant terms- Drives the SEO strategy in support of key business initiatives with goals to improve site infrastructure, taxonomy, naming standards, onsite content, and domain authority through inbound marketing initiatives- Researches, analyzes, and monitors market trends (including key crawler updates), benchmarks, and innovative SEO techniques in a competitive landscape to identify actionable insights and execution plans- Provides keyword research for new products, SEM optimization, and articles- Manages and improves organic search-engine performance and goal-setting based on click through rates, traffic, and conversions- Finds errors on the website and recommends technical SEO changes- Performs keyword and topic research to understand search demand- Manages SEO vendor management, including budget control, communication, project initiatives, and delivery- Integrates SEO best practices with content, social, and search advertising and- Identifies areas for onsite improvements in site structure, internal linking, and information architecture
