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Experienced Sales, Finance, and Revenue Management CPG/FMCG Professional Passion about the intersection of CPG, Technology, Data Analytics, & Entrepreneurship.Expertise: Business Development, Revenue Management, Sales Management, Marketing, and Finance.Business Development: Expertise in developing growth opportunities both in corporate organizations as well as for small to midsize companies (including start-ups). Developed route-to-market strategies, strategic partnerships, pricing strategy, and key account development. Sales Management: Expertise in leading large sales teams across regions to deliver their sales plan. Leveraged sales training, incentives and resource allocation to consistently deliver plan. Revenue Management: Expertise in setting national pricing strategies, optimizing regional pricing strategies, managing P&L to ensure profitability, empowering sales teams to maximize revenue, and delivering the financial plan. Data Analytics: Expertise managing syndicated data analytics (Nielsen, Circana, Kantar) and building/combining consumer insights to maximize sales, revenue and profit. Marketing Management: Expertise in leveraging segmentation, consumer panel data, conjoint analysis, and marketing research to accelerate brand growth. Multi-Cultural Sales and Marketing: Hispanic specific expertise in trade marketing, brand marketing and sales management.
Real-Time Analytics, Llc
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Sr. Consultant - Business Development, Revenue Growth, And Price StrategyReal-Time Analytics, LlcFlorida, United States
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Director - Commercial Finance, Revenue Growth ManagementReynolds American Inc. Dec 2021 - PresentUs -
FounderGeo Cbd Oct 2018 - Dec 2021New York Grown USDA Organic CBD🌱 Seed to sale CBD 👩🌾 Organically grown in New York 🔬 3rd party lab tested 🌈 Full spectrum ⬇️ Order onlinewww.getgeocbd.com -
Business MentorThe Good Food Catalyst Aug 2018 - Oct 2021Chicago, Il, UsThe Good Food Business Accelerator is one of America's leading food Accelerators. It helps businesses launch, scale up, and get funded. Whole Foods Market and UNFI, the largest organic distributor in America are strategic partners. Businesses in its network have raised over $50 million in capital. The Good Food Accelerator @1871, founded in 2014 as the nation’s first accelerator focused on building supply chains for sustainable local food, provides competitively selected fellows with six-month curriculum, mentoring, strategic and technical support, networking opportunities, continuing education, and access to capital to help them scale up, thrive commercially and have a powerful ripple effect in the local economy. -
Chief Sales And Growth OfficerGuardianvets May 2019 - Oct 2020Chicago, Illinois, UsDrove Sales +355% in 2019, + 292% 2020. Leveraged CRM, sales data to optimize sales process and route to market strategy.Managed Purina/GuardianVets partnership. Developed all training and selling materials for Purina sales teams to integrate GuardianVets into daily sales calls. Accounted for 42% of total incremental sales growth.Secured 2 National Veterinary Groups resulting in 21% more hospitals by leveraging after hour appointment conversion data to show ROI. -
FounderBevanalytics Aug 2015 - Mar 2020Chicago, Il, UsSimplifying bar audits for beverage brands with AIBevAnalytics is a digital survey platform utilizing computer vision for the beverage alcohol industry. We provide data about how brands are positioned and placed in the bar channel. By utilizing image recognition, we save our clients time and provide a fully comprehensive view of all brand activities in the bar. Developed mobile/web platform which utilizes image recognition technology to convert smartphone pictures into actionable, comprehensive on-premise survey data. We answer 1000's of survey questions in 5 mins or less.Developed on-premise category management methodology to enable systematic, comprehensive categorization of the bar channel. This powers our database which categorizes and sub-categorizes all "causal" data points (sales drivers) in the on-premise. Developed business Intelligence report builder (data visualization tool) compatible with all beverage alcohol industry data sources. ETL capabilities across most distributors and suppliers enables depletion data and 3rd party agnostic data integration. Comprehensive data is available for menus, drink specials, back bars, taps, branded visibility, and consumer pricing.LatinX Founder in the 1871/IHCC Technology Incubator - 2017Techstars Finalist 2016, 2017, and 2018New Venture Challenge Finalist -
Mentor In ResidenceTechstars Oct 2016 - Sep 2017New York City, New York, UsServed as the Beverage Alcohol Industry Mentor in Residence. Techstars Connection, in partnership with AB InBev, is based in NYC. Techstars Connection fosters innovation and new enterprise through the creation of products, services and experiences that help connect people to people, to product, and to place. Entrepreneurs work directly with mentors from Techstars, AB InBev, and ZX Ventures, AB InBev’s global incubator and venture capital team. -
Guest LecturerQuinlan School Of Business, Loyola University Chicago Jan 2017 - Mar 2017Chicago, Il, UsGuest Lecturer on Data Driven Marketing and Analytics -
Director, Planning & Revenue Growth ManagementBacardi Jul 2013 - Jul 2015Pembroke, BmLed East CBU Commercial Planning across 12 states (Charmer Sunbelt Group), 1.5MM cases and $500MM in RevenueLed all Market Price Reviews: Identified and successfully implemented $15MM in price increase across the CBU in FY15Developed Net Sales Value (NSV) Impact Assessment tool to empower Regional Sales Directors to identify profit clusters within their own markets. Tool led to identification of $10+MM in NSV opportunitiesDeveloped the Net Sales Value (NSV) Annual Market Planning Tool, which enable Regional Sales Directors to plan against NSV and not just depletions. Tool and process led to delivering $500MM plan, $19.8MM incremental Net Sales Value vs. previous yearDeveloped and implemented Promotional Effectiveness recap tool and process to ensure incremental discounts were delivering expected volume and value hurdles they were predicated on. This was embedded in the Monthly Distributor Business Reviews -
Manager, Promotional EffectivenessConstellation Brands May 2012 - May 2013Rochester, New York, UsDeveloped Constellation Brands Beer first Promotional Effectiveness Vision/Mission/Values. Sold in to CFO and gained approval.Led development of Constellation Beer margin analysis resource. Served as a business user liaison to IT which delivered Constellation visibility to profit margins at the lowest level with the ability to aggregate up to various profit clusters.Developed National Account Margin Management Initiative. Leveraged margin analysis resources to deliver 100% visibility to key retailer margins. Resource designed to keep national account retailer margins honest and better allocate trade marketing resources. Developed On-Premise Margin Management Initiative that enabled On-Premise to identify $5M in non/under-utilized discounts. Developed Constellation Beer first post price change analytics tracker. Tracker validated volume forecasts and cannibalization assumptions in a break-even analysis format. Populating a monthly tracker against progress was designed to help course correct poorly performing price moves as well as build a repository of pricing analytics for the organization. -
Manager, Consumer Pricing StrategyConstellation Brands Jan 2011 - May 2012Rochester, New York, UsKey contributor (pricing analytics lead) in the overhaul of total US Pricing Strategy for Corona, Modelo, Negra Modelo, Victoria, Pacifico, St. Pauli’s Girl, & Tsingtao brand families representing $3.5B in revenue.Developed and implemented National Crown Imports Pricing Scorecard to evaluate whether Business Units are "On" Pricing Strategy or require a deeper review to identify potential revenue management opportunities. Developed Crown Imports pricing analytics toolbox and market reference library to enable 2012 general price increase goal of $50M. Supported business units with their price increase recommendations and actions. Ultimately led to $52M in price increases.Segmented Crown Imports Account Universe by volume, consumer index, and account classification. Established ABCD business segmentation, Hispanic segmentation, and trade channel segmentation all at the account level. Account Universe overhaul better aligned all functions within the organization, led to more targeted marketing programs, and enable revenue management to capture more profit opportunities. Led and developed National Accounts pricing tutorial and "ways of working" to embed pricing analytics into National Account sales calls. Established pricing analytics as a core competency for the National Accounts Sales Teams. -
Market ManagerDiageo Sep 2004 - Nov 2010London, GbResponsible for leading the Outstate, IL Diageo leadership team in developing strategic Distributor Annual Operating Plan 2004-2010. Grew Outstate, IL business from 510,385cs/$50MM in 2005 to 623,850+cs/$60+MM business in 2010. Led ALL Illinois sales teams in sales growth 5 consecutive years 2005-2010. Competed against Metro Grocery Chains, Metro Off Premise General Market and Metro On PremiseHeld up as “National Best Practice” by Crown Royal Brand team for creating local NASCAR marketing platform. Accomplished by effectively collaborating with brand team, national accounts, promotional agency, media, and wholesaler teams to exceed plan. Held up as "National Best Practice" by the Captain Morgan Brand team for developing and executing an annual tactical marketing program designed to deliver market dominant position in the Intellectual Hubs (Legal Drinking Age-24yo consumers). Accomplished by targeting the top 10% of I-Hub bars/taverns and collaboratively building annual plan to deliver "Win-Win" scenario for Diageo and trade. Program drove +43% CAGR and 50+% market share of menus, features and visibility. My market was frequently selected to host National scale promotions due to my relationships and good will. Identified market wide consumer engagement opportunities and led the establishment of the first "Managed Bar Night" & "Off Premise Interactive Sampling" promotional agency in Outstate, IL. Developed the "Service Blue Print” for delivering consistent, professional and engaging consumer promotions. Our team lead the US in market execution compliance and consumer conversion rates. -
District ManagerBreakthru Beverage Group Feb 2002 - Sep 2004Cicero, Illinois, UsDistrict Sales Manager for Hispanic and AfAm markets in Chicago.Increased District Gross Revenue $500,000 (+10%) in 2003 & $2,000,000 (+36%) in 2004 Exceeded monthly gross revenue goals 26 of 29 months & 47 of 53 quarterly and fiscal sales quotasLed development of local Cuervo Tradicional sales and marketing plan with national Brand team. Resulted in +1100% CAGR 2002-2004. Key Account Manager for Del Rey Farms Hispanic Food Chain – Grew business 35% CAGR 2002-2004 -
Sales RepSouthern Wine & Spirits Feb 1997 - Feb 2002Miami, Florida, UsHispanic Market Sales RepIncreased gross sales $700,000 during 2000-2002, 27.6% CAGRLed all salespeople in quotas achieved and percentage over quota 1999, 2000, 2001Collaborated with the Jack Daniels brand team to develop their first ever Hispanic marketing plan – 2001
Dan Taneja Skills
Dan Taneja Education Details
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The University Of Chicago Booth School Of BusinessAnd Entrepreneurship -
Gies College Of Business - University Of Illinois Urbana-ChampaignMarketing
Frequently Asked Questions about Dan Taneja
What company does Dan Taneja work for?
Dan Taneja works for Real-Time Analytics, Llc
What is Dan Taneja's role at the current company?
Dan Taneja's current role is Sr. Consultant - Business Development, Revenue Growth, and Price Strategy.
What is Dan Taneja's email address?
Dan Taneja's email address is da****@****ics.com
What is Dan Taneja's direct phone number?
Dan Taneja's direct phone number is +178626*****
What schools did Dan Taneja attend?
Dan Taneja attended The University Of Chicago Booth School Of Business, Gies College Of Business - University Of Illinois Urbana-Champaign.
What are some of Dan Taneja's interests?
Dan Taneja has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.
What skills is Dan Taneja known for?
Dan Taneja has skills like Strategy, Business Strategy, Customer Insight, Management, Marketing, Sales, Sales Management, Marketing Research, Pricing Strategy, Market Planning, Business Development, Entrepreneurship.
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