Search fund entrepreneur operating a white glove MSP in the marina industry. Scaling strategy and operations in outdoor wifi, access controls, surveillance, and technology support for membership-based businesses.

Mentorship to entrepreneurs, innovators, and executives.

Embark is a portal for all WTW applications unifying the user experience. This is an innovative B2B2C platform across WTW product offerings to provide a common user experience, promote brand awareness, and upsell synergy. Embark is the centerpiece to WTW Health, Wellness, and Career segment for clients and their employees. Now with AI!In this role, I own and execute product strategy based on understanding internal stakeholders' unique needs and weighing them against client (employers/employees) needs. This means seeking out business problems, researching user needs, managing the backlog, working with product owners to distill requirements, prioritizing the product roadmap, and overseeing release training.

Liazon, a business unit of Willis Towers Watson Benefits Delivery Administration, offers a global benefits platform that brings the e-commerce shopping experience to employee benefits and insurance.Building a better customer experience through benefits recommendations (machine learning, big data, product transparency) and identity (login, MFA, identity and access management, SSO, integrations, notifications, security, employee-employer-broker UX).

Web3 local marketplace on the blockchain. Blocks on blox.

Focused on asset management operations strategies for high growth. Analysis of solar farm locations, business drivers, opportunities, and threats. Competitive analysis of the clean energy industry to set the foundation. Interviewed stakeholders to better understand internal pain points. Pitched findings to COO and other senior executives.

A business unit of Willis Towers Watson.

Lucid is a high growth e-commerce creative agency out of NYC and New Zealand. I built out the product management processes and helped to facilitate their own high growth. The team at Lucid are among the original Shopify Experts and create high conversion B2C digital products for clients all over the world. I managed the global team through 105 active projects, defining product strategies, and boosting revenue by 50%.

We designed a pre-assembled kit for GV design sprints. Find your startup's solution in a week! After years of digital and creative consulting through a design thinking lens, and with the popularity of the GV (Google Ventures) Sprint Book teaching organizations to run design sprints, there seemed to be a challenge in knowing what was necessary to begin. So we started making Design Sprint Kits modeled after everything GV recommends. You can pick up a Design Sprint Kit on Amazon and DesignSprintKits.com!

Founder and sole owner of full stack digital creative firm serving small to medium-sized organizations with significant clients valued at $20-100 million.PRODUCT STRATEGY & USER RESEARCH: I aim to keep the team focused on the end user’s needs, problems, and context by facilitating user interviews and usability testing, writing surveys, and creating personas. • Identify new business opportunities for clients using Google Analytics, SQL, and Excel. • Own development of apps for web and mobile. • Empower organizations to accelerate corporate growth through digital engagement. • Own digital product roadmaps, user stories and create alignment across different teams. • Recruit outside development to stretch client dollars and stay under budget. • Manage projects globally, including market research and developing new web methodologies.UX + VISUAL DESIGN: As a UX specialist, I partner with designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating. • Utilizing Google Ventures design sprints to scale the design process. • Oversee user research and testing to quickly iterate data proven solutions. • Consolidate and construct brand identity with visual style guides.NOTABLE PRODUCTS • Digital design lab for a t-shirt company to give clients one-off t-shirt design • Landlord-tenant portal for 1200 unit apartment complex that allows payment and maintenance interactions. • Custom CRM app for nonprofits to better track global financial and performance KPIs based on their mission. • Custom IVR solution for a nonprofit in the NYC region to engage a difficult-to-reach demographic. Produced roadmap and managed multiple stakeholders to its completion. • Currently working on a comprehensive data delivery solution for fin tech leader distributing data securely via a managed licensing system.

Good or bad, everyone has an idea for a t-shirt. That is why we started DormTshirts.com. Initially, we were a B2B printing shirts in bulk but with new technology coming onto the market, I was interested in developing a t-shirt printing company that was B2C. This new business model earned us first place in a business plan competition and helped us to push 115,000 units!I led fundraising $50,000 in college.PRODUCT + UX:•Built and launched innovative web products that established a new approach to online t-shirt design. Including a design lab, social authentication, and one-click purchasing.•Significant clients: MLB, NHL, Founders Brewing Co., Boy Scouts, Burton, McFadden’s, Grand Valley State University, Hilco Fixture Finders

A side project that became a lot more. This company was bootstrapped and became one of the first international wholesale tobacco distributers in Michigan. Our cigars were sourced out of Mexico and Nicaragua for continental US distribution.STRATEGY:•Expanded four product lines for international distribution, with unique target demographics.•Oversaw business development, supply chain operations, branding, and marketing.

Recruited to promote usability studies and incorporate results in design decisions in desktop and mobile projects. Promoted Lean UX methodologies leading to reduced design time and increased data for informed designs.UX + PRODUCT: • Developed methods of analyzing existing data from analytics and client databases increasing visibility of trends. • Refined user research methodologies to include face to face interactions with customers leading to increased quality of results in desktop and mobile applications. • Created communication methods to share user research results which increased transparency in design decisions. • Implemented designer training modules that improved quality and consistency of solutions output. • Developed digital POS solutions for paper processes into automated solutions which decreased costs by 45%, increased accuracy and improved customer experiences. • Integrated business systems into static website to smooth lead generation and higher conversion rates.VISUAL DESIGN: • Created Fixture Finders brand and visual style guide. • Oversaw advertising and marketing of all web and print media.

Sold electronics and appliances. During my time in this position, my sales were at the top of the store for computer and small appliances department. Customer relations were a large part of my success as a salesman. My knowledge of computers was also a natural key to my high sales numbers. In this position, I developed a taste for sales.