Enhance existing marketing operations of client companies to improve their top-of-mind visibility in target verticals and nurture new sales leads. Develop digital and content strategy to advance business goals. Counsel clients on how to maximize content’s impact over paid, earned and owned channels. Continuously optimize impact and ROI by analyzing key performance metrics.

Oversaw editorial production of Photonics Spectra, a monthly B2B trade magazine with a BPA-audited readership of 100,000 subscribers. Doubled annual editorial output and fostered new revenue by soliciting/curating webinars for the industry’s largest annual online conference program.

I brought unique value to the AH&M team and our clients through my entrepreneurial big-picture mindset of business communications, my mastery of integrated marketing and media relations, my ability to manage multiple projects simultaneously and my talent for working with a global team of communications partners and clients to deliver positive results.

Launched and maintained a successful B2B copywriting service for ten years through daily discipline, rigorous new business development and outstanding client serviceWhat I wrote: Case studies, white papers, strategic marketing brochures, web copyWho I wrote for: Targeted decision-makers, like editors, investors and customersWhom I profited: Everyone from Fortune 5 companies to cutting-edge start-ups

Planned and managed monthly content for an international, industry-leading technology publication. Edited the magazine's most-read columns (Accent on Applications). Authored hundreds of technical and business articles, including three nationally award-winning feature stories about the use of photonics in aerospace, defense and healthcare, Mastered the art of the interview to publish deeply sourced, compelling feature articles, series and case studies that are still referenced by the industry a decade later.

Business-to-business marketing copy for clients in advanced materials (e.g. engineering resins, composites, chemicals and adhesives).