Head Of Commercial
Current
Aug 2023 - Present
AeroLeads people directory · profile
Dan Carroll Email & Phone Number
Head of Commercial @ PMT
at
PMT - Play Music Today
1 work email found
@asda.co.uk
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Commercial @ PMT
Location
Greater Leeds Area, United Kingdom
Who is Dan Carroll? Overview
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Quick answer
Dan Carroll is listed as Head of Commercial @ PMT at PMT - Play Music Today, based in Greater Leeds Area, United Kingdom. AeroLeads shows a work email signal at asda.co.uk and a matched LinkedIn profile for Dan Carroll.
Dan Carroll previously worked as Head of Commercial at Pmt - Play Music Today and Sourcing Manager at Dunelm. Dan Carroll holds Ba Hons, European Studies (French And Politics) from University Of Bradford.
Company email context
Email format at PMT - Play Music Today
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{first}.{last}@asda.co.uk
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AeroLeads found 1 current-domain work email signal for Dan Carroll. Compare company email patterns before reaching out.
Profile bio
About Dan Carroll
I am an experienced senior leader who has spent 20 years buying, leading buying teams and developing commercial strategies to deliver shareholder value and customer delight.I am passionate about leveraging my experience and expertise to motivate teams to achieve their commercial and personal goals, getting a real buzz when the collective effort delivers above the planned result.Through my experience working for a global business, I have been able to foster relationships across the world, in turn allowing me to build a full understanding of the end-to-end product sourcing process, unlocking value from the supply chain to lower costs for my business.I am known for a strong ability to build long-lasting relationships with vendor partners, looking for the long-term mutual commercial benefit over quick transactional wins. I have had the benefit of working with some of the world’s best known brands and businesses across numerous industries – stationery, consumer electronics, publishing, print media, greetings card and FMCG.More recently, I have worked in commercial strategy acting as a key thinker in how corporate strategy translates into the commercial world. Through this I have demonstrated strong communication and engagement skills with senior stakeholders through to board level.Some of my career achievements I am most proud of have been: Being the first UK retailer to engage and successfully source cut-size paper direct from source Development of numerous private label and licensed global brands - Onn, Polaroid Being fundamental in bringing the Black Friday concept to UK retail in 2014 taking on learnings from colleagues in the US Achieving the biggest ever cost saving for Asda’s general merchandise business through strategic engagement and planning of vendor relationships Helping develop and grow talent so that numerous direct reports have been successfully promoted to more senior positionsBuying| Sourcing|Negotiation|Private Label Development|Data Analysis|P&L delivery|Budgets|Strategic Planning|Research|Team Management|Management|Category Strategy|Assortment Planning|Merchandising|
Listed skills include Retail, Merchandising, Multi Channel Retail, Global Sourcing, and 15 others.
Current workplace
Dan Carroll's current company
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16 roles
Dan Carroll work experience
A career timeline built from the work history available for this profile.
Sourcing Manager
Apr 2021 - Aug 2023
Senior Manager - Commercial Strategy
Responsible for managing three distinct teams within the commercial strategy team.Promotional and Events Strategy- Management of sub-team and wider support functions- Develop the commercial strategy behind promotional and events space in stores - Develop and use a variety of data sources to ensure that strategies are objective and data-driven- Support BI and MI teams in the development of reporting and analytical tools to ensure they meet end-users- Ensuring that it meets the overall commercial and and customer strategy- Ensuring that the best possible sales and profit return is delivered for the overal business- Broker and manage senior and exec level stakeholder discussions to ensure through the line alignment- Support category teams with commercial and customer analysis to help them develop their overall return- Act as the interface between the commercial and retail functions to ensure alignment to direction and ensure best in class execution of commercial plans at store levelConcept Development- Management of a sub-team responsible for supporting and developing in-store concepts- Senior and executive level stakeholder management and communication of live projects- Work with property and constructions teams to ensure that projects deliver forecasted level of sales and IRR return- Work with external suppliers to ensure projects meet their asipirations but also align to Asda's overall commercial objectives- Support category teams to varying degrees to take concepts from initial idea through to in-store executionActivity Planning- Management of sub-team who's role is to ensure commercial activity plan aligns to retail store wage spend- Ensure that budgets are adhered to- Govern the process to ensure that category teams are following critical paths to execute brilliantly- Consult on wider strategic work-streams to ensure commercial plans align to best in class execution
Sep 2019 - Feb 2021
Senior Buying Manager - Core Grocery
Dec 2018 - Sep 2019
Senior Buying Manager Celebrations, Stationery And Festive
Responsible for managing a team of buyers across a better number of categories. Involves setting the strategic direction of the overall category, guiding the team to ensure each individual area follows the strategy and the overall corporate strategy.
Sep 2017 - Dec 2018
Senior Buying Manager Diy, Motor, Hardware And News & Magazines
Feb 2016 - Sep 2017
Senior Buying Manager Celebrations
Responsible for managing a team of buyers and merchandisers looking after greeting cards, partyware and gift wrap. Involves setting the strategic direction of the overall Celebrations category, guiding the team to ensure each individual area follows the strategy and the overall corporate strategy.
Apr 2015 - Feb 2016
Senior Buying Manager Audio Vision & Wearable
Responsible for managing a trading team for Asda across numerous consumer electronics categories. This involves delivering the commercial targets and P&L. I shape the strategic direction of the category ensuring that the best customer offer is delivered to customers. Collaboration and negotiation with national and global brands forms a key element of my role along with sourcing and product development with a variety of differing OEM manufacturers across the world.
Aug 2012 - Apr 2015
Senior Buying Manager Audio Visual
Reponsible for heading up and managing a team of three buyers who are responsible for the buying of Consumer Electronics.
Aug 2012 - Apr 2014
Senior Buying Manager Office Supplies
Manage a team of buyers to deliver a market beating office supplies and consumables business to the Asda's customers. Responsible for setting the strategic direction of the category and working with and negotiating with vendors to deliver investment and growth that follows this strategy.
Jun 2011 - Jul 2012
Senior Buying Manager Stationery, Online & Formats
Nov 2009 - Jun 2011
Children'S Books Buyer
Jun 2008 - Nov 2009
Buyer - Electronics
Jul 2007 - Jun 2008
Buyer - Small Domestic Appliances
Jun 2004 - Jul 2007
Buyer - Stationery
Jun 2001 - Jun 2004
Trading Assistant - Stationery
Oct 2000 - Jun 2001
2 education records
Dan Carroll education
Ba Hons, European Studies (French And Politics)
University Of Bradford
Diploma In International Diplomatic Relations, Diplomatic Relations
Institut D'Etudes Politiques De Strasbourg
FAQ
Frequently asked questions about Dan Carroll
Quick answers generated from the profile data available on this page.
What company does Dan Carroll work for?
Dan Carroll works for PMT - Play Music Today.
What is Dan Carroll's role at PMT - Play Music Today?
Dan Carroll is listed as Head of Commercial @ PMT at PMT - Play Music Today.
What is Dan Carroll's email address?
AeroLeads has found 1 work email signal at @asda.co.uk for Dan Carroll at PMT - Play Music Today.
Where is Dan Carroll based?
Dan Carroll is based in Greater Leeds Area, United Kingdom while working with PMT - Play Music Today.
What companies has Dan Carroll worked for?
Dan Carroll has worked for Pmt - Play Music Today, Dunelm, and Asda.
How can I contact Dan Carroll?
You can use AeroLeads to view verified contact signals for Dan Carroll at PMT - Play Music Today, including work email, phone, and LinkedIn data when available.
What schools did Dan Carroll attend?
Dan Carroll holds Ba Hons, European Studies (French And Politics) from University Of Bradford.
What skills is Dan Carroll known for?
Dan Carroll is listed with skills including Retail, Merchandising, Multi Channel Retail, Global Sourcing, Stock Management, Strategic Planning, Business Strategy, and Fmcg.
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