Developing partnerships with OEMs to bring new connected car capabilities to auto owners everywhere. Smartcar is the car API platform for connected vehicles, and we make it easy for developers to connect to cars and for car makers to connect to developers. Learn more at https://smartcar.com

AutoMobility Advisors helps Auto Tech Start-ups and Technology companies better navigate the emerging automotive mobility market, including Connected Vehicles, Autonomous, Electric Vehicles, and Shared Mobility Services. We help you create new Revenue Opportunities and Sustainable Value using New Automotive Capabilities and Business Models. Access our Leadership Network and Accelerate your Growth within New Mobility.

Hytch Rewards is a mobility incentive platform that gives anyone access to carbon zero transportation and cash rewards in sponsored areas. Employers and communities use Hytch Rewards to connect people to job opportunities and critical services, engage employees in corporate social responsibility, and promote the habits of safer, greener and smarter mobility.

Responsible for transforming regional connected strategy and tactics to enable next phase of accelerated growth and business expansion. Focus on connected development workflows, regional influence on global decisions, global data strategy, and compelling service creation processes. • Successfully decentralized Connected Services Team and retained launch success rate • Improved workflows to increase regional input in global data strategy and future programs• Led series of workshops that created an innovative connected services development process which has been launched and is now being replicated globally

Connected 2 million vehicles, increased annual connected profits 25% CAGR, and grew group from 15 to 50 team members. End-to-end responsibility for P&L, strategy, POCs, new business, project development, program management, testing, marketing, operations, and life cycle for connected cars, cloud platforms, mobile apps, virtual assistants, and data.• Created and deployed Nissan’s first telematics service program: NissanConnect Services• Developed & launched 24 major and >200 minor programs on time and on budget• Achieved operational excellence with leader-level activation and enrollment performance• Product Owner for Agile team that redesigned NissanConnect Services app that is the highest rated automotive telematics app in America at 4.8 for Apple and 4.7 for Google• Utilized initial diagnostic data from telematics launch to overhaul future powertrain lineup• Led cross functional team that rapidly accelerated connectivity adoption and data business• Created and executed 2G to 3G retrofit program that saved 70% off original forecast• Integrated offboard development with vehicle-side to achieve cost, quality and time targets• Keynote speaker/panelist at TU Detroit, Consumer Telematics Show, & Rutberg Influencers

Led the design, execution and analysis of all upstream and downstream research on products, advertising, brand, quality, satisfaction, loyalty, trends, modeling, and syndicated studies. • Centralized market research team, grew group from 17 to 35 team members, proactively reduced budget 75%, and insourced most moderating, quant surveys, and analytics• Increased influence, effectiveness, utilization, and satisfaction with research and analytics• Deeply integrated research function into first mass market electric vehicle launch team which directed decisions on styling, go-to-market strategy, and warranty coverage• Identified drivers of brand opinion and convinced marketing and R&D teams to reprioritize • Taught statistics at internal Six Sigma Black Belt training courses• Keynote speaker/panelist at The Market Research Event and Corporate Researchers Conf

Led the design, execution and analysis of all downstream product, advertising, brand, ad hoc, and syndicated research to support the Nissan brand. • Conducted pre- and post-launch as well as advertising research for 10 major launches which led to pricing, packaging, positioning, and messaging changes that increased market share, overall revenue, and profitability• Directly responsible for recruiting and hiring 11 team members making up 2/3 of the total research team in 2006 after Nissan moved its HQ from Los Angeles to Nashville

Led the design, execution and analysis of all primary and secondary research to drive consumer insights into the development of North American Ford, Lincoln, and Mercury cars and trucks.• Managed research budget and led a 3-5 member research team• Conducted the final product evaluations and marketing assessments for new launches• Developed animated video exterior theme research in lieu of full size prototypes• Conducted Youth research resulting in the addition of 3 new vehicles to the product plan• Developed the initial target customer, product positioning and design direction for an all-new segment-busting product. After assessing a low volume potential for this vehicle, gained approval to reposition the product as a more mainstream offering• Revised a design research methodology that was used to identify the exterior elements that consumers use to classify vehicles in a different and rapidly growing category• Created and institutionalized a new Internet research method to identify vehicle content that could be eliminated or made optional to cut costs without negatively affecting sales• Adapted price elasticity conjoint to increase profits for the 2005 Escape Hybrid• Designed and launched a yearlong longitudinal shopping study to identify key factors that influence potential customers’ buying habits and how these factors change over time

Certified Six Sigma Black Belt, Dearborn, MI 1999–2001Led Six Sigma teams in Marketing that improved customer satisfaction and decreased costs.• Improved satisfaction and loyalty by reducing the perceived number of recalls• Reduced warranty costs over $500k per year by improving auto dealers’ new vehicle inventory management practices and tracking systems• Reduced communication errors by over 95% for monthly changes to vehicle order guides• Taught 7 Green Belt classes and mentored Green Belts, Black Belts, and trainersNorth American Truck Volume Forecasting Manager, Dearborn, MI 1998–1999Forecasted Ford truck volumes for 2-10 years into the future. Evaluated the competitive environment and assessed long-term manufacturing capacity planning, and program financials.• Provided strategic analysis for the timing and allocation of product development resources • Conducted internal, competitive, and segment analysis for all future truck programs• Modeled segment, market and industry volume scenarios to support vehicle introductions• Identified powertrain capacity constraints and recommended capital expendituresNorth American Service Strategist, Detroit, MI 1996–1998Developed marketing strategies for aftermarket parts and services.• Developed a crash parts program that doubled Ford’s share of bumpers• Co-managed the creation and launch of Ford’s first intranet Marketing websiteOffice Operations Specialist, Minneapolis, MN 1995-1996Resolved delinquent dealer accounts and managed owner relations activities.Zone Manager and Dealer Operations Manager, Minneapolis, MN 1991-1995Led team responsible for consulting with 15 dealerships to improve satisfaction, quality, & profits.Customer Service Representative, Detroit, MI 1990-1991