Senior Executive, Retail Marketing
-Managed yearly retail store concept changes across 50+ stores within 8 weeks.-Orchestrated a successful product launch event with 200+ attendees, including trade partners and media.-Led 30+ community marketing roadshows in 12 weeks, focusing on trade-in programs.-Managed exhibitions at 5 major trade shows yearly, engaging 20,000+ participants.-Organised and executed 50+ roadshows annually, including product sample sets.-Conducted monthly audits on 50 retail stores for… Show more -Managed yearly retail store concept changes across 50+ stores within 8 weeks.-Orchestrated a successful product launch event with 200+ attendees, including trade partners and media.-Led 30+ community marketing roadshows in 12 weeks, focusing on trade-in programs.-Managed exhibitions at 5 major trade shows yearly, engaging 20,000+ participants.-Organised and executed 50+ roadshows annually, including product sample sets.-Conducted monthly audits on 50 retail stores for display compliance.-Negotiated 100% brand presence during store roadshows with retail partners.-Negotiated renovation methodologies, achieving a 20% budget reduction.Managed project budgets in SAP procurement system.-Coordinated BTL retail communications design with Marcomms. Show less