Here's what I've discovered in a couple of decades working with organizations that have ambitions to be great:*you can't fool people into caring about your thing*.If they see that you're doing something important, or cool, or at least interesting, people will just care. If not, all the fancy (and expensive) branding, marketing and organizational culture-making won't truly, deeply engage them.And really, you *are* doing something at-the-very-least interesting.I can help you better define and describe what that is.I can boost your efforts to improve the design, development and delivery of your thing, and how you present it to the world.This is important because, for your thing to be all it can be, you need to earn enthusiasm. From all the people that matter – your customers, your employees, your investors, the communities that give you permission to operate, and members of the supply chain that keeps your operation ticking over.If you're not earning the enthusiasm you deserve, let's have a chat about what you can do to more effectively show people how important, or cool, or interesting your thing is.
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Engagement StrategistThurston CrowNew Plymouth, Nz -
Chief Problem SolverChange 1 Thing Oct 2024 - PresentNew Plymouth, Taranaki, New Zealand -
Engagement StrategistThurston Crow Jul 2016 - PresentNew Plymouth, Taranaki, New ZealandWith well over a decade of executive roles behind me in marketing, organizational learning, and technology product development — in New Zealand, the U.S. and China — I now share the knowledge and skills I've gained with leaders, enterprises and entrepreneurial ventures that are committed to better performance.Along with strong design thinking skills, I have extensive experience as a strategist, project manager, facilitator, trainer, coach and mentor.My particular expertise is in sharpening organizational focus on the actions that drive growth, and dismantling organizational and personal barriers that hold back individual and team performance. -
ChairpersonSustainable Taranaki Jun 2022 - PresentNew PlymouthThere’s a lot happening in this beautiful region – and the scope, and an urgent need – for a whole lot more. Sustainable Taranaki sees a future where everybody embraces their part in handing a vibrant environment to the next generation. Ko te āhua o te taiao tētahi wakarerenga ka waihotia ake tātou ki ngā reanga whakeheke. Our mission is to educate, inspire, and enable people of all walks, across Taranaki, to protect, preserve and enhance our unique taiao (natural environment), and we’re delivering a number of projects aimed at building thebehaviours that make this achievable. -
TrusteeSustainable Taranaki Aug 2021 - PresentNew Plymouth -
TrusteeDoso (Formerly Startup Taranaki) Mar 2022 - PresentNew Plymouth, Taranaki, New ZealandDoso is a region-wide enabler for "enterprising dreamers". We believe in meeting people where they are on their journey towards a viable venture, and providing them with just the right amount of scaffolding to get them unstuck or to take another step towards realising their aspirations. That scaffolding might include anything from tools, advice and mentorship, community and expert connections, to experiences that educate and inspire them. -
Operations ManagerEarthrace Conservation Mar 2019 - Dec 2020Oceans Around The WorldIf the proposition that our planet's wildlife is in a perilous state strikes you as alarmist, then you're not privy to the facts. In a post-truth world this is nobody's fault; the decision to invest time looking into the various fields of empirical research that indicate declines in wild populations and the destruction of their habitats, and seek conclusions about the broader ecological impact of these issues, is up to each of us. Judgment is fruitless, expressions of outrage futile; all there is now is what each of us is willing to do each day to facilitate a future we'd be proud to have played a part in creating.I joined Earthrace because I believe it's the most effective vehicle for my own efforts in creating a future to be proud of. My role is varied, but the outcomes are straightforward: to engage as many people as possible in activities that reverse today's dire outlook for aquatic and terrestrial wildlife.The highly skilled, deeply committed, and – let's be straight-up: slightly renegade – people at Earthrace would welcome your participation in our mission too, if you feel – as I do – that the NGO's values, objectives and activities resonate for you as they do for me. Drop me a line if you want to know more. -
TrusteeNztrio Dec 2010 - Dec 2016Contributing to the governance of New Zealand's most acclaimed piano trio. -
Product Development LeadGikoo Nov 2014 - Jun 2016Beijing, PrcGiKoo is working hard to revolutionize the Chinese workplace, by focusing on the productivity and effectiveness of frontline staff (of which there are tens of millions), and developing tools, technologies and techniques that improve their sales and service execution.My role as product development lead was to understand the user experience provided by GiKoo to key stakeholder groups and employ design thinking to help GiKoo enhance the delivery, value and enjoyment of each of those experiences.Stakeholders largely comprised our clients' employees who utilise GiKoo's mobile platform and custom content solutions (requiring product development and UXD strategies and execution); their managers who are investigating, choosing, purchasing and managing/administering the platform (brand experience/marcomms/customer care), and GiKoo management and staff (internal culture). -
Director Of Organizational LearningGikoo Edutech Ltd Jul 2013 - Nov 2014Beijing City, ChinaPerformance support guru, Bob Mosher, suggests that a company's ability to learn quickly may be the only sustainable competitive advantage in this era. GiKoo is a pioneer in providing mobile performance support technologies to China's largest enterprises, including Lenovo, Huawei, VW China and many more, with the goal of helping their employees learn more quickly and effectively.As director of organizational learning my primary responsibilities were to ensure that GiKoo's product development matched the needs of Chinese enterprise training programs, educate client companies on the effective use of mobile learning, and strategize and support the integration of performance support technologies into their existing suite of training programs. -
Vice PresidentFreefall International Limited Jun 2012 - Jun 2013United StatesFounder Sally Anderson is Australasia's foremost expert in sustainable transformation, operating both in the leadership domain and — through subsidiary company Freefall — the personal development domain.My role was to help the company step up onto the world stage so that the awareness-based curriculum Sally Anderson had developed and proven in New Zealand was made accessible to everyone, everywhere — from corporate leaders, social change proponents and indigenous leaders through individuals seeking a higher level of personal performance.This entailed taking the lead in restructuring the company, establishing a US entity, and planning and executing a US launch.
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Director Of MarketingIways International Jan 2008 - Jun 2012Beijing, PrcFormerly iWays Global Limited, Gikoo is China's fastest growing mobile training system provider. The system comprises a cloud-based mobile training platform, and micro-video training content. My role encompassed brand positioning, strategic marketing planning and execution, and developing promotional strategies that work in the Chinese market.
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Adviser—MarketingNztrio Mar 2009 - Apr 2010Advice on strategies and marketing planning around sponsorship, audience development, product development, event marketing and social media engagement for New Zealand's most celebrated piano trio. "These guys are amazing, and the world should know it."—Dan Thurston, unashamedly biased supporter. -
Managing Director4I'S Nov 1999 - Jan 2008Ponsonby, Auckland4i's undertook branding, marketing communications and design projects for organizations of all sizes, including some of New Zealand's best-loved brands.As managing director I guided a team of highly talented strategists, account handlers, creatives, and producers to produce work that didn't just win awards, but more importantly led to successful business outcomes in both domestic and international markets. -
TrusteeBlack Grace Dance Company 2002 - 2006Member of Board of Trustees and leader of sponsorship committee.
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Account DirectorOrigination Nov 1991 - May 1999Strategy and implementation of marketing communications campaigns and projects for clients across a range of industries.
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Production ManagerHkm Advertising (Subsequently Acquired By Clemenger Bbdo) 1989 - 1991Control of workflow through agency studio; budgeting, procurement and cost management; production and delivery of creative product
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Account ManagerMattingly (Subsequently Merged With Y&R) 1987 - 1989Liaison with key accounts; co-ordination of creative and production requirements; budget reconciliation
Dan Thurston Crow Education Details
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Advertising -
Dargaville High School
Frequently Asked Questions about Dan Thurston Crow
What company does Dan Thurston Crow work for?
Dan Thurston Crow works for Thurston Crow
What is Dan Thurston Crow's role at the current company?
Dan Thurston Crow's current role is Engagement Strategist.
What schools did Dan Thurston Crow attend?
Dan Thurston Crow attended Auckland University Of Technology, Dargaville High School.
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