Dan Mclean Email & Phone Number

North York, Ontario, Canada

Enablon is a global leader in health and safety, control of work, environment, social and governance (ESG), operational risk management and environmental compliance software-as-a-service for very large businesses around the world.As manager of content marketing, I am responsible for content strategy, content development and production for demand-generation, field marketing, account-based marketing, lead conversion, and sales enablement support. I oversee a content production team's creation and management of targeted content aligned to a buyer's journey and am responsible for web content strategy. Among the areas that manage are:- The workloads and assignments for a small core-team of content producers- Copy editing and enhancement- Direct contribution and product of assets including whitepapers, insight brief/reports, blog posts, scripting, landing pages, promotion, enagement, and sales outreach emails- Cross-functional collaboration with sales, product management, corporate communications, web creation, and all marketing segments- Search engine optimization, keyword research, and online content strategy

Toronto, Ontario, Canada

CDW is a provider of technology products and services for business, government and education. As content marketing specialist, I am responsible for all forms of marketing content creation, including: blog posts, reports, research, demand-generation collateral, sales collateral, social and other marketing assets.Skills: Sales Enablement · Google Ads · Press Releases · Web Analytics · Search Engine Optimization (SEO) · Email Marketing · Demand Generation · Search Engine Marketing (SEM) · Written Communication · Web Content Writing · Digital Marketing · Copywriting · Content Marketing · Communications Planning

Toronto, Ontario, Canada

In late 2021, I made a deliberate choice to return to what I love - writing and content creation. So my main responsibilities in my current professional role include the creation of regular blogs posts and long-form content, including insight reports that delve deep into topics concerning employee health and safety, quality and environment. I also create demand-generation kits for gated content assets including social posts, landing pages and emails for promotion, engagement and outreach.

Toronto, Ontario, Canada

Vendasta is a global provider of white-label digital marketing/sales/ecommerce solutions and services to marketing agencies and solutions resellers who, in turn, deliver these to their clients. As content marketing director, I'm responsible for managing a team of writers, an editor and videographer, and focused on content creation for organic, social, and email campaigns. I develop strategies to strengthen the company’s presence through content marketing tactics, as well as creating a brand voice that resonates with marketing and sales agencies and other local resellers. I am executing a first-class communications plan for Vendasta that promotes, enhances, and strengthens the organization’s messaging. I am also responsible for a broad range of marketing activities related to the acquisition, activation, and retention of new partners through building a high-performing team of copywriters, videographers, and designers.

Richmond Hill, On

Responsible for supporting the field and campaign marketing teams in nurture, drip and outreach creation and curation to facilitate a buying journey for customers and prospects. I manage a team of content writers, responsible for all digital inbound marketing content (including LinkedIn paid and organic social, tweets, ads, emails, landing pages), support sales scripting, ABM and develop assets in support of global campaigns. Responsible for OpenText's lead-generation content across a variety of channels, generating excitement and demand for our solutions and brand. Shaping of key campaign messages for different target personas and woven into scripted buying journeys across a variety of distribution channels. Using tools, including SEMrush, Google Analytics and Google Adwords, we continually optimize content performance.

70 University Avenue

Responsible for managing the creation and production of marketing content in all forms and telling the Intelex story to the market. Working with sales leadership to define content-related elements of the "buyer's journey" and creating appropriate content to move buyers along each stage. Growing Intelex's presence across key social and influence channels. Managing content creation and inventories. Working cross-functionally with internal organizations to support content creation and quality. Supporting executive communications, public and analyst relations. My accomplishments included:- Building a content marketing team of writers/editors- Mapping and executing a digital inbound and nurture strategy that has supported a significant increase in qualified lead rates. - Elevating content production to four blogs weekly and three “gated” white papers monthly. - Development and authorship of Intelex’s first ever brand narrative, telling story of “unsung heroes” practitioners of EHSQ and the notion of “changing business for good” through better EHSQ management. - Achieving record numbers in “gated” downloads of thought-leadership reports - Growing total number of content assets - Successful recruitment of EHSQ community members as content producers - Working with Intelex partners to cross-market and co-brand content assets created both individually and together. - Creation of catalogued content repository - a result of sifting through and categorizing more than 1,000 existing assets.

Toronto

Responsible for the development and leadership of key influencer and advisory programs used in the early stages of product concept development for Rogers to create an overall direction for marketing initiatives, in addition to providing valuable information about the potential market acceptance of a product. Also lead the development and execution of executive briefings Other responsibilities include:- Building the external content marketing strategy and execution plan - Working with other internal contributors of content and knowledge influencers - Building the strategy and execution plan for a Customer Advisory Program and Executive Briefing Program.- Defining and selecting senior executive customer-advisory membership - Leveraging these programs to document case studies outlining customer priorities, and solutions strategies- Lead broad cross functional teams- Facilitate, influence, and collaborate with various internal teams across Rogers- Track and report on recommendations and/or actions made by the customer/partner attendees or provide rational explanation for those recommendations which are ultimately not implemented.- Working with other Rogers teams (Customer Experience Team and Insights team) to ensure a “One Rogers” approach and execution of the CAP and Executive Briefing Program

Toronto

As executive communications senior manager, I work directly with Cisco Canada’s president and his senior leadership team on all elements of internal and external communications. My responsibilities include: crafting, developing and coordinating senior leadership messaging, communications, presentation and scripts. I also manage and maintain the Cisco Canada Intranet page, and provide direct support for the Canadian president’s social media presence, including blogs and other online content. I have produced and crafted video messages and interviews, using hand-held video recording equipment and Cisco technologies such as TelePresence.I’m am a skilled speaker and presenter and have routinely taken an active role in interviews and panel moderation during most Cisco Canada events, including Networkers, GSX and all-hands sessions between Canadian leadership and staff across the country. I likewise provide coaching to internal and external speakers and panel participants.

Toronto, On

As executive communications senior manager, I work directly with Cisco Canada’s president and his senior leadership team on all elements of internal and external communications. My responsibilities include: crafting, developing and coordinating senior leadership messaging, communications, presentation and scripts. I also manage and maintain the Cisco Canada Intranet page, and provide direct support for the Canadian president’s social media presence, including blogs and other online content. I have produced and crafted video messages and interviews, using hand-held video recording equipment and Cisco technologies such as TelePresence.

Toronto, On\

As research director I was given the challenge to create and formalize research conducted by IT World Canada of its readership community. I was responsible for initiating, sourcing, executing, managing and analyzing all audience research projects for IT World Canada. In addition, I was tasked to explore the potential for monetized research – creating packaged and customized products. In 2008, I successfully constructed a research program that included standard offerings such as whitepapers, a speaker’s bureau, sponsored survey real-estate, brand perception studies, whitepapers, lead-generation asset assessment services, plus pre- and post-advertising campaign survey studies. Also in 2008, I partner on behalf of IT World Canada with Decima research to conduct a 1,000-plus respondent study on the perceptions of IT and useage by those aged 25 years and younger – a groundbreaking study for Canada. As editorial director for IT World Canada, I was responsible for editorial strategy for all brands. I worked closely with senior editors to advance the ongoing brand evolution from print to online, as well as facilitating and managing collaboration between all IT World Canada media properties. In addition, I managed all editors, providing support and mentoring, as well as consultation on projects and assignments. I reported directly to the CEO of IT World CanadaAmong the other roles I served during my time at IT World Canada were:Editor-in-chiefIn this role, I was the chief editorial strategist and also responsible for editorial operations. I worked on a daily basis with a team of four publication/web editors, plus an additional editorial staff of 10 writers to both establish and continually advance the editorial mandates of all IT World Canada publications. In addition, I was responsible for editorial group training and professional development, and served as the editorial “face” and “champion” within the IT community for all IT World Canada brands.

Toronto, On

Wrote a weekly and bi-weekly column on information technology for small- and mid-sized businesses for the Globe and Mail's Report on Business section. The focus was to discuss emerging and important technologies and to assess and analyze context and meaning for a business audience.

Toronto, On

IDC is a leading international market research and analysis company that focuses exclusively on all aspects of information technology and has presence in more than 70 countries around the world. During almost eight years spent with the organization I served in a number of research analyst roles, including:- Research Manager - Network Consulting and Implementation Services - Research Director - Network Consulting and Integration /Network Management Services- Research Director - Outsourcing and IT Utility Services- Research Director - Strategic Partnering and AlliancesMy accomplishment included: - Groundbreaking research in areas including Network Convergence (voice/video/data), IP Telephony, IT Security (among the first national studies in Canada), and hosting/IT utility services. - Development and delivery of research presentations during industry keynotes and for IDC customers. - Authoring and editing of research documents – from whitepapers to major reports. - Creation of new research projects and ideas. - Recruiting and managing freelance researchers and writers, as well as managing junior staff researchers. - Managing research program P&Ls, forecasting and managing 30/60/90-day sales opportunities. - Media relations – I was among the most frequently cited IDC Canada researchers by Canadian and some international media, including: print, television and radio. - Project management for regular research and custom projects - I created a thought-leadership approach, combined with best practices analysis in partnering and alliances. I spearheaded a wide variety of consulting projects, including channel satisfaction, partner selection, partner profiling, case studies marketing material and many other custom assignments. - I pioneered development of a “network equipment tracker” for Canada, which provided the first-ever in Canada comprehensive market assessment and sizing tool.

Toronto, On

As editor of Network World Canada, I was responsible for all facets of the publication, including story selection, assignment, proofing, and page layout. As editor, I was responsible for setting the editorial agenda, plus defining and continually refining the look of the publication. I supervised a staff of three, including an assistant editor plus two writers. I recruited, edited and managed delivery of material from various columnists and other freelance writers. My writing responsibilities included an active role in reporting on key stories, especially in the area of network and systems management, plus authoring an editorial in every issue.

Toronto, On

I managed the content, creation, strategy and editorial staff of a bi-weekly national publication with a circulation of 60,000. Computerworld reaches an audience of IT professionals with a mandate of helping them do their jobs. Computerworld is an international brand similarly published in countries around the world.As Computerworld editor, I was responsible for staff hiring, training and ongoing evaluation of six full-time writers and three publication editors. I co-ordinated activities between all publication and worked closely with production staff and sales to define a variety of editorial strategies and projects. I had an active role in defining direction and focus of all IT World Canada editorial products.As editor of Computerworld Canada, I spearheaded a total redesign of the magazine. In fact, I delayed moving onto my IDC Canada job for four months to ensure a capable editorial team was in place and ready to tackle the revamped publication.

Pickering And Ajax, On

This is a now defunct community newspaper for Ajax and Pickering in Ontario that was founded in 1960. My understanding is that the paper was disbanded in and around 1998.During my tenure I was responsible for a team of three editorial staff, including a full-time and part-time reporter and a full-time reporter/photographer. My regular duties included making news assignments, supervising staff, copyediting, page layout and headline writing. I was a regular writing contributor, providing beat coverage of Pickering town council, plus a weekly editorial.