I am passionate about communication and marketing, and for the past 15 years, I have been using these tools to create connections, bring people closer, tell stories, and show how brands can build relevance and purpose in society. I have worked as a reporter and editor covering marketing, advertising, sports, and entertainment, and major events and awards such as the Super Bowl, Rock in Rio, One Show Of Creativity, and El Ojo de Iberoamerica. After transitioning to corporate communication, I developed sponsorship and marketing projects for events such as the São Paulo LGBTQIAP+ Pride Parade, Brasil Game Show, São Paulo Carnival, and Feira Preta. I also had the privilege of leading highly talented teams and developed skills in people management, strategic planning and marketing execution, public relations, and internal communication. I have worked with major brands such as Budweiser, Nike, BMW, Pfizer, Nestlé, Kwai, Ford, PEPSI, among others, handling media relations in Brazil and abroad, reputation management, and crisis management. I am a marathon runner, the eldest of four siblings, and I love cats and coffee. Not necessarily in that order.
Listed skills include Marketing Social, Jornalismo, Social Media, Press Releases, and 25 others.
