Dan Ulloa Email & Phone Number

I revamped a defunct blog by increasing news coverage of cannabis legalization and the burgeoning hemp industry. I have covered legalization, protests, entrepreneurs, patients, doctors, tradeshows, and legal cases that have emerged as New Jersey's cannabis industry has expanded. I have also written about cannabis industry conventions in Nevada and the Massachusetts cannabis market.I have spent a lot of time investigating the nuances of the opposition to cannabis, including the links between rehabilitation centers and pastors.By improving the site's SEO by adding a schema page, coordinating with Google, updating stories to include external links, photos with alt text, multiple keywords, and headers the site traffic has grown a lot.I have also made deals with groups like CannaGather NJ, Why Not THC, and hemp businesses to cross-promote events which increased our traffic. I have also sold advertising to a variety of companies to monetize the site.

• Cover cannabis legal reforms on state and federal level across the United States and emerging businesses in the industry, including hemp farms, seed companies, and small and medium-sized CBD-related companies, which increases web traffic for businesses• Investigate issues with MassRoots and interview their founder on their latest venture for long-article • Create content on federal funding for local government, and filmed police interrogation for company blogs• Implement public relations strategy, including writing press releases and building extensive press lists which secure press for nonprofits in newspapers, niche political online outlets, and television news• Optimize content for SEO by including keywords, subheadings, links, tags, and pictures• Increase social media following by 15% on Facebook and Twitter• Regularly update websites using WordPress including formatting landing pages• Covered $1.2 trillion student loan debt, including its fiscal impact on housing market, investigation into for-profit colleges by Consumer Financial Protection Bureau, Department of Education, and state attorneys general• Wrote articles on state, county, and municipal government housing, economic, labor, health, and transportation policies • Investigated county government’s budgetary expenses to improve annual budgetary bill coverage• Researched background information and interviewed sources• Analyzed economic data, developed sources, and promoted content on social media to increase web traffic by 15%

Us

• Developed and executed campaign message and strategy for candidate who outperformed Clinton and U.S. Senate candidate who represented district in Congress by 3%• Took initiative and successfully pitched interview on radio program which increased press coverage• Regularly blasted press releases which successfully generated newspaper articles and NBC affiliate mention• Coordinated press conferences with Democratic leadership which improved name recognition• Improved field operations by closely coordinating with Ohio Together and county Democratic candidates to maximize efficiency in field operations• Improved crowd reception at public events by editing candidate’s speeches• Analyzed and researched state economic policies which developed candidate’s policy positions• Monitored media for news coverage to promote via social media• Increased media contact list which increased news coverage• Managed Facebook page and boosted post which increased page’s popularity by 15% • More than quadrupled Twitter following and increased MailChimp listserv by 8%• Edited website content via WordPress to improve design which increased site traffic by 6%• Oversaw direct mail program by liaising with Bergman Zwerdling to ensure draft mail pieces were error-free and consistent with campaign message• Liaised with Ohio AFL-CIO and labor unions to increase field capacity• Trained and managed 38 volunteers who knocked 16,380 doors and made 7,241 phone calls• Delegated recruiting and research tasks to 5 volunteer leaders who increased campaign’s capacity• Managed candidate’s public event schedule to improve campaign’s visibility• Coordinated logistics of fundraiser with Congressman Tim Ryan• Researched previous political donors via Ohio Secretary of State political contribution database which improved candidate call-time and led to campaign raising $70,000• Worked with campaign treasurer to monitor campaign expenses

Washington, Dc, Us

• Drafted talking points to support passage of amendment to Fiscal Year 2014 budget• Wrote memos analyzing impact of $1.2 trillion sequester on non-defense discretionary programs including education, health, labor, and housing programs• Assisted with drafting employment statistics, broken down by demographics, for dissemination among Members• Evaluated impact of Department of Education's PLUS loans regulations and served as liaison to Congressional meetings• Analyzed implementation of Affordable Care Act including Medicaid expansion to assist advising Congresswoman• Liaised with immigration reform coalition promoting international STEM students• Drafted “Dear Colleague” letter to promote briefing on economic issues• Tracked immigration reform including analysis of amendments to Senate Comprehension Immigration Reform bill

New Providence, Nj, Us

• Wrote articles covering municipal and state policies pertaining to budgetary transportation, economic development, public education, and health issues to greatly increase media coverage of local government• Researched policy data extensively for articles• Interviewed sources

Us

• Organized 40 activists to successfully lobby swing Members of Congress for healthcare reform by meeting with Congressional staff, writing letters, and high-volume of telephone calls• Persuaded stakeholders to attend public forum on healthcare reform, which garnered significant local and national media coverage• Managed effort to successfully secure positive Letters to the Editor in local newspapers• Directed successful petition drive advocating that Senator Mark Warner vote for financial reform (Dodd-Frank)

• Designed and implemented strategy to persuade voters to support candidates• Oversaw mobilization of 40 volunteers to garner public support for candidates• Scheduled outreach events for candidates• Managed 4 interns on project to revive defunct municipal Democratic committee• Analyzed county and municipal economic policies to advise candidate

Master'S Degree, Legislative Affairs

Bachelor’S Degree, Political Science