Danuta Breguła Email & Phone Number

Warsaw, Pl

Shaping the subscription strategy for 𝑶𝒏𝒆𝒕, 𝑷𝒐𝒍𝒂𝒏𝒅'𝒔 𝒍𝒆𝒂𝒅𝒊𝒏𝒈 𝒏𝒆𝒘𝒔 𝒔𝒐𝒖𝒓𝒄𝒆, along with other prominent brands like Newsweek, Forbes Polska, Business Insider, Onet Audio, Fakt.pl, Przegląd Sportowy, and content from Welt or POLITICO in Polish, among others. Together, these brands reach 20 million users monthly, including a growing base of Onet Premium paying subscribers.

Zurich, Switzerland

Overseeing subs & registration strategy in the CEE markets.

In cooperation with Prague Civil Society Centre.

Advisory services for media and entertainment brands, NGOs and industry organizations.Clients include: Mediahuis NRC (C.Tru), Telegram, Ringier Axel Springer Polska, Agora, Ringier AG (Blick, Aktuality, Libertatea), Vistula Retail Group, Gremi Media - Rzeczpospolita, Nexo Jornal, Mail&Guardian, Krytyka Polityczna.

I worked as a strategic advisor to MDIF's clients accross MDIF's portfolio. MDIF is a New York-registered non-profit organization and mission-driven investment fund that provides low-cost financing to independent news and information businesses in challenging environments, mostly in countries with a history of media oppression. It operates in 47 countries in Africa, Asia, Europe and the Americas, including my home country Poland, where it invested in major media companies, such as Agora, Wirtualna Polska and Gremi Media.

Warszawa, Woj. Mazowieckie, Polska

Full scope of digital operations that resulted in reaching 10,000 paying subscribers of audio content in just 8 months after the launch of subscription model from scratch.

Warsaw Metropolitan Area

Empowering Poland's most vibrant and badass media brand, the urban culture powerhouse newonce.media targeting Gen Z and Millennials, by leading their Business Development and Membership Strategy.

- Spearheaded the digital transformation of Gazeta Wyborcza, Poland’s largest liberal newspaper, which, under my leadership, grew from 1 to 260,000 digital only subscriptions as of 2021, building their fastest-growing revenue source from scratch and making them the top 10 most successful publishers in Europe (FIPP).- Led and executed digital subscription strategy (acquisition, retention and subscription marketing strategies, CLTV/ARPU and pricing optimization, customer lifecycle strategy for nurturing subscribers, audience segmentation, payments optimization, B2B partnerships) that resulted in an unprecedently sharp double-digit increase of revenue YoY in 2020. - Contributed to the editorial and branding strategy of the newspaper.- Devised and oversaw a major shift in the subscription model radically maximizing automatically recurring payments (from 15% to 90% of the clients) and thus reducing churn by double digits.- Conducted a complex cross-team project based on deep consumer research, review of content and subscriber benefits, and price analyses that resulted in a new structure of the offer with a new onboarding process, creation of a club membership along with a considerable price increase.- Was a key stakeholder in a major relaunch of the core web and app products.- Due to the fast growth of Gazeta Wyborcza's subscription model, it was admitted to a prestigious European Lab program run by Google, FT Strategies (Financial Times) and the International News Media Association (INMA) that I coordinated. The strategy has been recognized by WAN-IFRA with the European Media Award in the 'Best Paid Content Strategy in Europe' category in 2020.

Warsaw, Masovian District, Poland

- Expanded the digital subscribers’ network through effective sales management and hands-on work in key fields: a smooth e-commerce process; performance marketing and traffic acquisition (SEO, social media & e-mail marketing); product development (user-friendly features onsite or new editorial formats such as 40 semi-curated editorial newsletters); win-win B2B partnerships with advertisers and institutions such as universities, telcos (e.g. direct billing).- Co-authored a project that was awarded Google News Initiative funding of 700,000 euros which allowed the company to build an advertising and subscriber revenue-supporting tool based on predictive analytics.- Initiated transformational changes in the organization’s workflow across 20+ local newsrooms and capabilities through various projects, such as introducing analytical dashboards, workshops on data literacy and setting new KPIs for the editorial teams.

Warszawa, Woj. Mazowieckie, Polska

- Managed a team that devised the business case and technical requirements for a bespoke in-house e-commerce and marketing automation platform. Since its launch in 2015 the title’s paying subscriber base grew aggressively to 77,000 in a few months.

- Devised the founding principles and goals for Gazeta Wyborcza’s new metered paywall strategy. - Conducted foreign market research.- Successfully launched a digital subscription offer and a customer lifecycle management system.

Warszawa, Woj. Mazowieckie, Polska

- Devised a business development strategy for several lifestyle magazines’ iOS, Android and Kindle apps such as Wysokie Obcasy Extra, Książki, Kuchnia, that included launching an advertising offer for display ads and partnerships.

Warszawa, Woj. Mazowieckie, Polska

- Created and managed cross-media advertising campaigns and partnerships (including social campaigns supporting amateur sports e.g. Polska Biega, Polska na rowerach).- Coordinated an in-depth cooperation with the official sponsors of UEFA EURO2012, such as Adidas, Coca Cola, Continental. - Awarded with Best Digital Advertising Campaign (Special mention) for Trasy magiczne with Continental at WAN-IFRA European Digital Media Awards Europe 2014. I was responsible for: idea and project management.More: http://tiny.pl/qnsrv or http://www.wan-ifra.org/articles/2014/04/04/winners-of-the-european-digital-media-awards-2014

Warszawa, Woj. Mazowieckie, Polska

- Managed communications with advertising and event agencies as a Communications Specialist. Selected in a nationwide competiton (Business Development Department).

Leadership Academy For Poland 2019

Full fellowship 2019. The purpose of the Leadership Academy for Poland is to bring world-class education to Poland and provide outstanding.

Postgraduate Degree, Service Design At School Of Form Department

Interdisciplinary postgraduate program drawing from sociology, psychology, business strategy and management, etnography, market.

Oxford News Marketing Program

Leadership Academy For Women In Digital Media 2018

Leadership Academy for Women in Digital Media is a signature Poynter program aimed at helping women become even more influential.

Certificate, Leading Newsroom Change

Leading Newsroom Change by the Reuters Institute is a leadership development course for senior media professionals, with discussions.

Szkoła Strategii Marki Certificate By Association Of Advertising Agencies Sar, Brand Strategy, Special Mention

Academy of Brand Strategy by Association of Advertising Agencies SAR (Szkoła Strategii Marki Stowarzyszenia Komunikacji Marketingowej SAR).

Philosophy, Postgraduate Studies In Philosophy

#philosophy #ethics #bioethics #anthropology #transhumanism #postmodernism #axiology

Marketing, European Studies, Global Economy, Geopolitics

Activities and Societies: course of Russian language, students' strike commitee, hip hop dance class

Master’S Degree, Faculty Of Journalism And Political Studies