Danuta Salawa Email & Phone Number

Cracow, Małopolskie, Poland

• arranging improvements on current website to make it more effective for marketing campaigns
• analysis of the current social media channels and implementing new communicationon Facebook and LinkedIn
• running Facebook campaigns, cooperation with the external agency on Adwords campaigns
• creating and updating reporting of marketing activities

• being involved in two product launches: preparing communication, product brochures, presentations, planning budgets, and executing digital campaigns
• being involved in a new website project: co-creating requirements for the agency, participating in creating personas, defining keywords for each page, cooperation with customer support to organize support content
• being involved in creating the company’s values, product positioning, marketing communication
• defining segments for… Show more
• defining segments for email marketing activities Show less

Cracow, Małopolskie, Poland

• My responsibilities included:
• contact with clients: general communication, providing updates on project statuses, recommendations, and projects, problem solving,
• being involved in projects such as website project, international go-to-market strategy, naming, copywriting, creating a presentation for investors,
• preparing keyword plans and recommendations for SEO purposes for clients and internal marketing
• being involved in social media planning and editing posts

Kraków Area, Poland

• At Comarch, I was responsible for B2B marketing of Field Service Management software. My responsibilities included:
• preparing marketing plans and budgeting all the activities
• defining key messages for product communication based both on online research, expert reports, andinformation exchange with product management, consulting, and sales teams
• execution of the marketing plan including content about product features, content for the blog, case studies, webinars… Show more At Comarch, I was responsible for B2B marketing of Field Service Management software. My.
• execution of the marketing plan including content about product features, content for the blog, case studies, webinars, product presentations, press releases, SEO improvement, optimizing Adwords and LinkedIn ads.
• recommending and coordinating industry events including potential analysis, marketing materials& stand design arrangements and planning meetings.

Brzezie Near Krakow

• At Fiberlab, I have gained experience as a one-person marketing specialist in a B2B2C start-up company. My responsibilities included:
• coordinating rebranding and new website projects: defining requirements with the management and preparing a brief for an external agency, working closely with the external agency at each step of the new website.
• coordinating local and… Show more At Fiberlab, I have gained experience as a one-person marketing specialist in a B2B2C start-up company. My responsibilities included:
• coordinating local and foreign industry events
• planning and execution of a successful campaign in cooperation with youtubers
• editing press releases and cooperating with media

Kraków, woj. Małopolskie, Polska

• My responsibilities included:
• coordinating the project of a new website
• organizing photo and video shoots
• arranging events with bloggers
• managing social media accounts
• contact with a client: briefing, presenting ideas and informing about the current state of projects

Kraków, woj. Małopolskie, Polska

• My responsibilities included:
• editing content for SEO purposes
• coordinating preparation of newsletters
• planning and editing social media posts in cooperation with a graphic designer

Postgraduate Studies, Marketing Analytics

Master’S Degree, Marketing And Marketing Communication, Specialization: E-Commerce

Bachelor'S Degree, Economics, Specialization: Entrepreneurship And Innovations