Potomac Core’s end-to-end process develops market research, strategic assessments, Go-to-Market plans, and roadmaps that transform organizations into essential investments.We help implement new strategies that align the right strategic initiatives to reach the right audience, identify the right growth opportunities, and energize industry and member engagement.I founded Potomac Core in 2012 after almost three decades of growing some of the largest, most successful industry associations. Recognizing a gap between what these organizations expected to achieve and what they could actually achieve, I seized the opportunity to help them develop beyond their expectations.Leveraging stakeholder interviews and professional market research, the team at Potomac develops data-driven strategies across a spectrum of industries, with a client roster that includes Alliance for Automotive Innovation, the American Dairy Science Association, American Frozen Food Institute, Consumer Energy Alliance, Vertical Aviation International, National Asphalt Pavement Association, National Marine Manufacturers Association, Finseca, & the U.S. Naval Academy Alumni Association. OUR EXPERTISE Professional Market Research ➫ Stakeholder interviews (Boards, Members, Peers, Thought Leaders)➫ Focus Groups➫ Member Alignment & Business Impact Surveys➫ Member Engagement SurveysData-Driven Strategy Development ➫ Strategic Planning & Roadmaps➫ Member Engagement Planning & Analysis➫ Competitive Market Analysis➫ Product Development & DeploymentStrategic Guidance & Insights ➫ Individual Strategy Development for CEOs & Executive Directors➫ Group Facilitation & Team Building 🔗 https://potomaccore.com/__________A strategic consultancy that applies research driven strategies to reimagine new growth pathways for Industries and Professions. Founded in 2012 in Arlington, Virginia, we help transform organizations into the important role of real time business solution providers.

I created the Strategic Guidance Lab in April 2020, to provide a unique experience with immediate takeaway value for Trade Association CEOs. The SGL delivers:* Networking and relationship building with other successful CEOs.* Actionable research from pulse surveys and an annual trade association survey informs trade association executive decision making.* Community of committed CEO’s who share, listen, and learn from one another.* CEOs representing different sectors and industries provide varied perspectives on effective pathways to address pressing challenges and leverage opportunities for organizations.* All discussions reinforce strategic partnerships and how they help trade associations and their members be successful.Requirements for Participating CEOs:* Members must represent organizations with at least 5 million in revenue.* Attend at least one of three scheduled meetings every year.* Host a meeting at their headquarters at least once.Group Moderation includes: Dan Varroney, President and CEO, Potomac Core, Administrator, Dr. David Rehr, Research & Advocacy Consultant & Professor and Director of the Center for Business Civic Engagement, Schar School of Policy and Government, George Mason University, Arlington, Virginia and Jon Kulok, Independent Research Consultant, Arlington, Virginia.

TechAmerica is the leading voice for the U.S. technology industry. Representing approximately 1,000 member companies of all sizes from the public and commercial sectors of the economy, it is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. TechAmerica is also the technology industry's only grassroots-to-global advocacy network, with offices in state capitals around the United States, Washington, D.C., Europe (Brussels) and Asia (Beijing).In my time as COO, Acting President, and CEO of TechAmerica, I:■ Repositioned the organization as broad based technology voice on benchmark issues affecting member companies. ■ Drove 200+ media placements including: Wall Street Journal, Washington Post and New York Times. ■ Implemented aggressive advocacy campaigns promoting effective Tax and Cybersecurity, Privacy, and Telecommunications policies for the tech sector.■ Successfully consolidated policy areas, integrated sales, marketing, policy and communications to improve performance and increase member value. ■ Retained top performing staff, recruited skilled professionals to implement first-ever large member retention and new member growth programs. ■ Streamlined senior management team to execute more effectively. ■ The TechAmerica Foundation Board appointed its first President to drive thought leadership. ■ Held full P&L responsibility, 8 direct reports, 57 indirect reports, $14.2 million revenue. Some of the benchmarks achieved during my time were: ■ 302 % increase (year over year) in the national social media footprint, stabilized the organization, and on target to reach 91% retention (large dues paying members). ■ Approximately $2 million operating expense reductions, and implemented national retention and new member acquisition program.

American Solutions for Winning the Future was a citizen action network of 1.5 million members including 41,000 small business owners.In my position as COO, I:■ Strategically positioned the organization by executing major advocacy campaigns to improve Job growth and an American Energy Plan through grassroots programs, traditional and social media initiatives.■ Drove Talk Radio, Television (Fox News and Fox Business) interviews and Op-Ed articles in the Chicago Tribune, Forbes Magazine, INC and AOL.com. ■ Developed dynamic policy, communications and advocacy for the organization.■ Served as a contributing author, Small Business Chapter in May 2010 New York Times best-selling book “To Save America.”■ Served as principal spokesperson on job creation and economic policies. Major advocacy successes include: Helping to stall Cap and Trade legislation in U.S. Senate, through polling, media, and social media and building national consensus supporting offshore drilling through traditional and social media. ■ Held P&L responsibility with 12 direct and 7 indirect reports.Benchmarks achieved: ■ 2010, restructuring delivered first ever operating gain for the organization, nearly $14.5 million of revenue generated, $2.3 million in spending reductions, $942,025 major donor revenue growth. ■ Helped to renew almost $1 million from energy donors and generated $165,000 in new contributions. Retention reached 97.5 %.

DAV Strategies offers growth and management consulting for Trade Associations, Foundations and Not For Profits.In this role I:■ Completed a comprehensive study and, made recommendations to preserve more than $100,000 in dues resulting from impact of globalization and mergers at a Leading Trade Association.■ Published an article in, “Association Trends - Become durable, relevant and visible in a turbulent world,” ■ Served as a panelist," Executive Roundtable: "Made in America. American Manufacturing in a Global Marketplace" David N. Deutsch and Company, Tenth Annual Saratoga Weekend for CEO's, Senior Managers and Deal Makers , August 2008.■ Worked with CEO and developed an impactful presentation to present to the senior management team of a leading alternative energy company on how to "Effectively Leveraging Post Acquisition Integration."

At Association for Corporate Growth, I acted as a conduit for networking/deal flow for private equity firms, investment bankers, corporate development officers. As CEO, I positioned the Association for Corporate Growth in the marketplace and quickly increased member ROI. Improved market relevance through branded studies, appearing on: CNBC, Dow Jones Marketwatch, Business News Network, Canada, BBC, London, and Bloomberg. Studies quoted in CFO Magazine, Chicago Tribune, New York Times Deal Book and MSNBC.com. Benchmarks achieved: 24% membership growth, 97% operating revenue growth, 937% cash reserve improvement, record conference attendance, sponsorship and profit improvements of 100%. ACCOMPLISHMENTS■ Annual revenues grew $6.8 million and Association cash reserves increased $1.2 million. Established two Chapters in Germany increasing international reach. Capitalized ACG and provided funds to operate and invest in strategic initiatives. Delivered best practices information to help members grow their firms. Held full P&L responsibility for $9.6M operations budget with 5 direct and 11 indirect reports. ■ Negotiated vendor contracts worth more than $2,000,000 and reduced annual technology costs $100,000.

National Association of Manufacturers is the largest industrial trade association representing manufacturers.■ Senior Vice President.Leveraged core focused efforts to enact legislation to expand U.S. exports and helped manufacturers become more competitive in the global market. Transformed service delivery to a more member centric business model. Benchmarks achieved: 22% net revenue growth, $5 million dues growth (from $18 million to $23 million), increased member retention to over 90%, consistently held expenses to 28% through expense controls and yielded more spendable income for the Association. ■ Generated national grass roots lobbying support for legislative and regulatory agenda winning legislative initiatives in Washington, D.C., including North American Free Trade Agreement, Fast Track Authority and Federal Business Tax Breaks.■ Delivered strong cash flow using technology and tracking. P&L responsibility for $8 million operating budget and $23 million dues revenues with 4 direct and 50 indirect reports.

■ Advocated for rules-based free trade and pro-manufacturing policies. Supported member company CEO efforts to attract and retain new talent in an increasingly diverse and competitive work force. Held P&L accountability for $5 million operating budget and $13 million in dues revenues with 19 direct and 8 indirect reports.■ Positioned Association for 22% growth by making member needs central to the Association’s mission, highly motivating staff teams and using ongoing member communication demonstrating return for dues investment.■ Improved operations and increased grassroots impact which contributed to passage of favorable legislation.