Daniel Vivas Email & Phone Number

San Jose, CA, US

Currently working on Adobe's personalization solution Adobe Target. Overseeing our integration with Real-Time Customer Data Platform to provide customers the ability to do next-hit personalization.

San Jose, CA, US

• Working to improve Adobe's data collection for our digital marketing products. Currently owning the new Adobe Experience Platform Web SDK and Debugging tools.
• Worked with a cross-functional team to migrate current customers to the new solution while also improving the library
• Oversaw the release of Adobe data collection debugging tool which saved customers 100+ hours when debugging Adobe implementations
• Managed the Adobe Analytics integration which was used by over 2,100 customers
• Reduced Adobe Analytics implementation time 60% by overseeing the development of a new product integration with an e-commerce platform
• Increased product usage 10% to date by leading an effort to offer Adobe Launch for free to any user

San Jose, CA, US

• Worked through quantitative and qualitative customer research to improve the Adobe Experience Cloud user help experience
• Gathered customer insights from hundreds of users to create multiple prototypes
• Made recommendations to Adobe on what areas to prioritize based on feedback

Lehi, Utah, US

• Went through a rotational program exposing me to 5 marketing teams
• Identified marketing savings by performing data research and analysis of sales attribution for the past two years
• Added 25% new customer advocates by identifying and contacting current customers
• Increased sales and lead generation efficiency by developing a data quality score for customer data

Lehi, Utah, US

• Product management project to reduce the drop off on the apps first screen.
• Carried out both quantitative and qualitative research to understand problems.
• Performed research to understand best practices in the industry.
• Developed and presented recommendations to reduce customer drop off by as much as 30%.

Chicago, IL, US

• Led 3 auditors performing internal audit control for Microsoft
• 20% reduction of audit hours by streamlining processes and eliminating unnecessary audits.
• Promoted to Team Lead after 4 months due to quick grasp of audit material.
• Trained 3 new hires and 3 backup personnel on the unique Microsoft project.
• 100% accuracy over two years on work tested by internal and external audit.
• Reduced audit hours 50% around a yearly control by standardizing the audit method.

• Met with clients and tracked legal cases as well as general office duties
• 33% increase in client on-boarding efficiency by translating new client paperwork in to Spanish.
• $3.5k decrease in annual expenses by providing in-house interpretation services.
• 10+ hours saved monthly by keeping case files complete and up to date.

• Kept track of all paperwork for over 20 commercial properties
• 40%+ improvement in filing efficiency by creating a new office filing system.
• 30+ hours saved annually by revising bi-annual board meeting templates.
• 15% increase in supervisor productivity by creating a structured process for email reception.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.), International Affairs, Spanish