As a Digital Marketing Intern at AstraZeneca, I contribute to the development of marketing plans for the Cardiovascular, Renal, and Metabolism (CVRM) department. I focus on analyzing competitive performance, identifying key market trends, and optimizing marketing efforts to enhance brand positioning. I also played a key role in launching a training platform for Healthcare Professionals (HCPs) and Medical Representatives, consolidating digital resources for improved engagement. Additionally, I collaborate with cross-functional teams, vendors, and agencies to ensure the smooth execution of marketing strategies across channels.

Saigonese Supporters (SS) is a non-profit association to support those in need.As the founder of the Saigonese Supporters Project, I led a dynamic team towards increasing brand awareness and community engagement, successfully drawing attention to charitable initiatives. My leadership extended to acting as the primary spokesperson, securing sponsorships and media coverage, and fostering collaborations for fundraising efforts.

As a Social Media Marketing Intern at Rsquare Media, I create and manage original content across various platforms to enhance brand presence and engagement. My role involves writing articles, scripts, and blog posts, managing content schedules, and implementing on-page and off-page SEO strategies to optimize online visibility.

The Green Move initiative operated by ForGood Vietnam - a non profit enterprise, being sponsored by the U.S General Consulate in Ho Chi Minh City aims to train 50 young leaders in Creative Media to promote social awareness of the environment.Within the Green Move Project, I was instrumental in optimizing campaign strategies through advanced analytics. I contributed significantly to enhancing marketing strategies through the development of a performance-tracking dashboard and the application of SEO techniques. My expertise in SEO and Google Analytics drove a 20% increase in organic search traffic. Additionally, I managed social media analytics to expand our Facebook following significantly. I also developed a Power BI dashboard for real-time tracking, improving the allocation of marketing resources by 25%. My efforts led to a more efficient allocation of marketing resources and an increase in organic search traffic.

As a Product Marketing Coordinator at DIY House Workshop, I drove product strategy and marketing initiatives that resulted in significant gains for the company. I conducted thorough market research to explore new opportunities in craft products, leading to a 20% customer adoption rate for our newly launched punch needle crafts. My efforts in product design and packaging, underpinned by detailed market analysis, improved customer satisfaction by 30%. Additionally, I enhanced product messaging in collaboration with development and sales teams, boosting lead conversion by 20% and sales by 10%.