Daniel Walsh Email & Phone Number

Oakland, Ca, Us

As the VP of Marketing, I lead the development and execution of comprehensive marketing strategies that drive growth and elevate brand visibility for our browser extensions, mobile apps, and SaaS products. My role encompasses:Strategic Leadership: Overseeing all facets of marketing strategy, including market analysis, consumer insights, and competitive positioning to align with business objectives.Brand Development & Storytelling: Crafting compelling brand narratives and messaging frameworks that resonate with target audiences, enhancing brand equity and recognition.Product-Led Growth (PLG): Implementing PLG strategies to leverage product features for user acquisition, engagement, and retention, driving organic growth.AI Marketing Initiatives: Introducing AI-driven marketing campaigns to enhance personalization, targeting, and customer journey optimization.Team Leadership: Leading and mentoring a cross-functional marketing team, fostering a culture of innovation, collaboration, and data-driven decision-making.Strategic Partnerships: Establishing and managing partnerships to expand market reach and enhance product offerings.Executive Collaboration: Working closely with C-suite executives to align marketing efforts with overall company goals and contribute to high-level strategic planning.Cross-Functional Influence: Collaborating with product, sales, and customer success teams to ensure cohesive messaging and optimal customer experience.Digital Transformation: Driving digital marketing initiatives, integrating emerging technologies, and adapting to industry trends to maintain a competitive advantage.

Oakland, Ca, Us

Transitioning from Director of Media to Head of Growth, I expanded my focus from user acquisition to the entire user journey, developing and scaling comprehensive growth strategies centered on sustainable, data-driven growth. My responsibilities included:Growth Strategy Development: Spearheaded cross-functional initiatives by collaborating with marketing, product, engineering, and creative teams to identify high-impact opportunities beyond acquisition, including retention and revenue generation.Cross-Functional Testing Culture: Established a company-wide experimentation framework, promoting a culture of continuous testing, learning, and optimization across all stages of the user journey.User Journey Optimization: Enhanced the user experience from onboarding to retention, focusing on personalization, customer lifecycle marketing, and reducing churn.Retention & Revenue Growth: Implemented strategies that improved user retention, increased customer lifetime value (LTV), and boosted revenue through upselling and cross-selling initiatives.Data-Driven Decision Making: Utilized advanced analytics and marketing attribution models to inform strategy, measure impact, and demonstrate ROI.Team Leadership: Managed and mentored a cross-functional growth team, fostering professional development and high performance.

Oakland, Ca, Us

As the Director of Media, I led the user acquisition strategy and performance marketing efforts to drive company growth through scalable, multi-channel campaigns. My role focused on:User Acquisition & CAC Optimization: Managed large-scale paid media campaigns across channels like Google Ads, Facebook, LinkedIn, TikTok, and Apple Ads, efficiently acquiring users while optimizing Customer Acquisition Cost (CAC).Performance Marketing Leadership: Led a team of media buyers and performance marketers, overseeing campaign planning, execution, and optimization to meet aggressive acquisition targets.Multi-Channel Campaign Management: Developed and executed integrated marketing campaigns to maximize reach and engagement across search, display, social, video, and programmatic platforms.Advanced Segmentation & Personalization: Utilized data analytics to identify high-value user segments, tailoring marketing messages for improved conversion rates and higher Return on Ad Spend (ROAS).A/B Testing & Optimization: Implemented standardized A/B and multivariate testing methodologies to enhance campaign effectiveness and drive continuous improvement.Cross-Functional Collaboration: Worked closely with product, engineering, finance, and creative teams to align marketing efforts with product launches and company objectives.Data Analysis & Reporting: Monitored campaign performance metrics, providing actionable insights and presenting results to executive leadership.

Provided performance marketing solutions for clients, including Intuit, JDRF, Drift, Marco Polo, Four Barrel Coffee and Fellow.Primary services included SEM, PPC, paid social, email, remarketing, optimization, and market research. Developed strategy and managed performance marketing channels for 20+ clients with annual budgets up to 7-figures.Developed automated multi-touch remarketing and email campaigns to accelerate leads throughout the customer journey and ultimately drive conversion.Identified client success metrics, developed campaign measurement and tracking plans, attribution modeling, and client-facing reporting dashboards.Hired and managed a team of designers and analysts to facilitate timely delivery of client requests, including design assets, marketing collateral, and custom reports.Developed survey methodology for consumer insight research to create unique market positioning and increase effectiveness of GTM plans & product launches.SEM AdWords & BingPPC Display & RemarketingFacebook Paid SocialMobile User AcquisitionLanding Page Funnel & Conversion OptimizationA/B TestingHeavy client experience in software / saas, healthcare / healthtech, and finance / fintech verticals.

New York, Ny, Us

Mentored students in fundamental and advanced digital marketing techniques and strategies.

Oakland, Ca, Us

Clients & Partners Included: Norton / Symantec, CNET, Download.comAcquired over 11,000,000 users for app, software, and SaaS products.Managed 7-figure annual campaign budgets across multiple distribution channels, including AdWords, Bing, Facebook, and Twitter.Delivered steady 20% month-over-month profit growth via campaign and product optimizations.Launched 80+ products in 100+ countries.Identified new market and vertical opportunities for campaign, product, and business unit expansion. Developed and implemented standardized company-wide A/b testing & multivariate testing methodologies, and trained product, project, and creative teams to facilitate adoption & broad innovation.Trained media team on best practices, tools, & advanced buying strategies.

Santa Clara, California, Us

Worked with company stakeholders to identify profitable customer segments and marketing strategy to reach revenue goals.

Oakland, California, Us

Responsible for fulfilling all marketing and design needs of the organization.Managed all aspects of online marketing campaigns, including PPC, organic SEO, content strategy, social and email marketing.Increased on-site user engagement through effective A/B split testing and landing page optimization.

Bfa, Graphic Design, Filipino Studies, Advertising

Education record