Director, Digital & Data
Current
Oct 2021 - Present
AeroLeads people directory · profile
Dan Dalton Email & Phone Number
Director, Digital & Data @ Vladimir Jones | Driving Data-Driven Growth
at
Vladimir Jones
1 work email found
@merkleinc.com
1 phone found area 443
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Digital & Data @ Vladimir Jones | Driving Data-Driven Growth
Location
Denver Metropolitan Area, United States
Who is Dan Dalton? Overview
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Quick answer
Dan Dalton is listed as Director, Digital & Data @ Vladimir Jones | Driving Data-Driven Growth at Vladimir Jones, based in Denver Metropolitan Area, United States. AeroLeads shows a work email signal at merkleinc.com, phone signal with area code 443, and a matched LinkedIn profile for Dan Dalton.
Dan Dalton previously worked as Director, Digital & Data at Vladimir Jones and Director, Media Strategy at Merkle. Dan Dalton holds Bachelors Of Journalism With Emphasis In Strategic Communication, Minor In Business Marketing, Advertising & Marketing from University Of Missouri-Columbia.
Company email context
Email format at Vladimir Jones
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{first_initial}{last}@merkleinc.com
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Profile bio
About Dan Dalton
As the Director of Digital & Data at Vladimir Jones, I leverage my extensive experience with business strategy, data analysis and adtech to design online engagement strategies in an increasingly sophisticated people based digital landscape. I have over 10 years of experience in digital marketing, media planning and buying and campaign strategy, working with clients across various industries and sectors.My mission is to craft effective advertising communications that resonate and meet audiences where they are in their journey. I partner with the creative, analytics, and account teams to deliver integrated and innovative solutions that align with the client's goals and objectives. I also stay updated on the latest trends, tools, and best practices in the digital and data space, and share my insights and learnings with my team and the wider organization.
Listed skills include Digital Media, Digital Marketing, Seo, Online Advertising, and 39 others.
Current workplace
Dan Dalton's current company
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12 roles
Dan Dalton work experience
A career timeline built from the work history available for this profile.
Director, Media Strategy
Apr 2021 - Oct 2021
Assoc Director, Strategy
Apr 2020 - Apr 2021
Senior Manager, Digital Media Strategy
• Overview - Client facing, consultant role responsible for the conception and leadership of strategic digital marketing initiatives • Clients span both B2B + B2C and include Nestle, Warner Bros., Samsung and Leukemia and Lymphoma Society• Audience Segmentation - Utilizes first party customer data, campaign analytics, and third party research to create unique and actionable audience segments• Channel Evaluation/Media Mix – Determines the appropriate media channels (email, social, display, video, search, etc.) and spend distribution to meet specific campaign goals based on attitudes and behaviors uncovered for each segment • Messaging and Brand Positioning – Crafts overall communications architecture specific to the desired actions and context of the environment. • Analysis and Optimization – Establishes initial KPIs and campaign benchmarks, presents campaign metrics as gathered through Google Analytics, prepares recommendations and proactive optimizations• Leadership and team organization - Leads and coordinates internal, client, and partner agency teams from campaign conception through execution, optimization and analysis• Thought Leadership - Responsible for keeping Merkle-wide media team and premier clients current on the latest marketing trends through the creation of Merkle’s bi-weekly Programmatic Newsletter• Tools and Software – Key point person on internal questions regarding industry leading research platforms. Responsible for managing Merkle’s research capabilities through third-party software evaluation, contract negotiations, and leading research tool trainings. • Works with various tech-stack partners including Adobe (Omniture, Campaign), Oracle (Datalogix, Eloqua, Bluekai), DMPs and DSPs (Krux, TURN), media execution agencies (Starcom), and social media platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube)
Apr 2016 - Apr 2020
Digital Media Supervisor
- Acted as the coordinating strategist and digital account lead for multiple accounts simultaneously, specializing in digital media planning, research, execution and analysis - Managed and advises a team of 10+ digital project managers and specialists with a hands-on approach - Developed complex and cutting-edge media strategies for clients across a wide range of verticals including multi-million dollar accounts - Established media KPI’s and sets expectations for optimization and campaign performance - Cultivated media partnerships to ensure maximum value for clients - Planned and executed online marketing tactics such as Display, Video, Mobile, SEM, Paid Social and Programmatic Buying - Presented data-driven recommendations for campaign/landing page optimization to top level client representatives - Actively lead and fostered career growth of team members through employee development, quality reviews and training - Contributed to the overall growth and knowledge of the digital media department through establishing best practices, process improvements and efficiencies to ensure exceptional campaign delivery - Managed the launch of campaigns including tagging strategy and ad trafficking to ensure reporting accuracy and meaningful insights for future campaigns - Evaluated and presented campaign findings and makes recommendations for clients’ future business growth - Enthusiastic and energetic leader passionate about idea generation and strategy
Jan 2014 - Mar 2016
Digital Project Manager
Jan 2011 - Jan 2014
Interactive Intern
Aug 2010 - Dec 2010
Interactive Marketing Director
• Performed SEM/SEO for the YAYA Media website• Contributed to content and blogs within the site• Advocated for YAYA Media through social media
Jan 2011 - May 2011
Reporter-Technology Beat
• Reporter at University of Missouri-Columbia student radio• Researched and uncovered relevant technology issues at the University of Missouri-Columbia
Aug 2010 - Jan 2011
Marketing Services Intern
Stop Traffic And Global Issues Leadership Development
• Contributed to Slave Free Store Campaign promoting fair trade businesses in the District using various forms of media and design ads for businesses who planned to start selling fair trade products
May 2010 - Aug 2010
Manager
• Managed 10+ employees and assigned shift responsibilities• Kept inventory counts and ensured financial balance at the end of a shift• Composed shift assignments and best practices manual for delivery drivers
Sep 2008 - May 2010
Financial Services Intern
• Learned a personalized approach to offer financial solutions tailored to client’s individual needs• Successfully acquired personal clients through assertive prospecting and sold multiple life insurance policies• Earned life and securities licence
May 2007 - Oct 2007
1 education record
Dan Dalton education
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University Of Missouri-Columbia
FAQ
Frequently asked questions about Dan Dalton
Quick answers generated from the profile data available on this page.
What company does Dan Dalton work for?
Dan Dalton works for Vladimir Jones.
What is Dan Dalton's role at Vladimir Jones?
Dan Dalton is listed as Director, Digital & Data @ Vladimir Jones | Driving Data-Driven Growth at Vladimir Jones.
What is Dan Dalton's email address?
AeroLeads has found 1 work email signal at @merkleinc.com for Dan Dalton at Vladimir Jones.
What is Dan Dalton's phone number?
AeroLeads has found 1 phone signal(s) with area code 443 for Dan Dalton at Vladimir Jones.
Where is Dan Dalton based?
Dan Dalton is based in Denver Metropolitan Area, United States while working with Vladimir Jones.
What companies has Dan Dalton worked for?
Dan Dalton has worked for Vladimir Jones, Merkle, True Media, Yaya Connection, and Kcou-Fm 88.1.
How can I contact Dan Dalton?
You can use AeroLeads to view verified contact signals for Dan Dalton at Vladimir Jones, including work email, phone, and LinkedIn data when available.
What schools did Dan Dalton attend?
Dan Dalton holds Bachelors Of Journalism With Emphasis In Strategic Communication, Minor In Business Marketing, Advertising & Marketing from University Of Missouri-Columbia.
What skills is Dan Dalton known for?
Dan Dalton is listed with skills including Digital Media, Digital Marketing, Seo, Online Advertising, Google Analytics, Google Adwords, Media Planning, and Social Media.
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