• Overview - Client facing, consultant role responsible for the conception and leadership of strategic digital marketing initiatives • Clients span both B2B + B2C and include Nestle, Warner Bros., Samsung and Leukemia and Lymphoma Society• Audience Segmentation - Utilizes first party customer data, campaign analytics, and third party research to create unique and actionable audience segments• Channel Evaluation/Media Mix – Determines the appropriate media channels (email, social, display, video, search, etc.) and spend distribution to meet specific campaign goals based on attitudes and behaviors uncovered for each segment • Messaging and Brand Positioning – Crafts overall communications architecture specific to the desired actions and context of the environment. • Analysis and Optimization – Establishes initial KPIs and campaign benchmarks, presents campaign metrics as gathered through Google Analytics, prepares recommendations and proactive optimizations• Leadership and team organization - Leads and coordinates internal, client, and partner agency teams from campaign conception through execution, optimization and analysis• Thought Leadership - Responsible for keeping Merkle-wide media team and premier clients current on the latest marketing trends through the creation of Merkle’s bi-weekly Programmatic Newsletter• Tools and Software – Key point person on internal questions regarding industry leading research platforms. Responsible for managing Merkle’s research capabilities through third-party software evaluation, contract negotiations, and leading research tool trainings. • Works with various tech-stack partners including Adobe (Omniture, Campaign), Oracle (Datalogix, Eloqua, Bluekai), DMPs and DSPs (Krux, TURN), media execution agencies (Starcom), and social media platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube)

- Acted as the coordinating strategist and digital account lead for multiple accounts simultaneously, specializing in digital media planning, research, execution and analysis - Managed and advises a team of 10+ digital project managers and specialists with a hands-on approach - Developed complex and cutting-edge media strategies for clients across a wide range of verticals including multi-million dollar accounts - Established media KPI’s and sets expectations for optimization and campaign performance - Cultivated media partnerships to ensure maximum value for clients - Planned and executed online marketing tactics such as Display, Video, Mobile, SEM, Paid Social and Programmatic Buying - Presented data-driven recommendations for campaign/landing page optimization to top level client representatives - Actively lead and fostered career growth of team members through employee development, quality reviews and training - Contributed to the overall growth and knowledge of the digital media department through establishing best practices, process improvements and efficiencies to ensure exceptional campaign delivery - Managed the launch of campaigns including tagging strategy and ad trafficking to ensure reporting accuracy and meaningful insights for future campaigns - Evaluated and presented campaign findings and makes recommendations for clients’ future business growth - Enthusiastic and energetic leader passionate about idea generation and strategy

• Performed SEM/SEO for the YAYA Media website• Contributed to content and blogs within the site• Advocated for YAYA Media through social media

• Reporter at University of Missouri-Columbia student radio• Researched and uncovered relevant technology issues at the University of Missouri-Columbia

• Contributed to Slave Free Store Campaign promoting fair trade businesses in the District using various forms of media and design ads for businesses who planned to start selling fair trade products

• Managed 10+ employees and assigned shift responsibilities• Kept inventory counts and ensured financial balance at the end of a shift• Composed shift assignments and best practices manual for delivery drivers

• Learned a personalized approach to offer financial solutions tailored to client’s individual needs• Successfully acquired personal clients through assertive prospecting and sold multiple life insurance policies• Earned life and securities licence