Head of digital advertising at Incubeta Ecommerce. Focused on nurturing fast and holistic growth for a range of client partners across multiple sectors including: telecoms & ISPs; ecommerce; finance; green technology; sport; and food.

A creative study funded by the Department for the Economy (DfE) that intervened within normalised digital adspace, marketing techniques and advertising creative. Currently working with artist(s), members of the general public and industry experts to craft new posthuman understandings of algorithmic and big data led marketing.Have spoken on digital marketing, data collection and the implications of "surveillance capitalism" at the AAG events in Washington (2019), New Orleans (2018) and Boston (2017), as well as the Databodies (2018) conference at UCD.

Digital business director across BT, BT Sport, EE, and BT Business in a team of 40+. Led pioneering programmatic and DCO work that increased sales volume, revenue, and significantly increased efficiencies through cuts to CPA. Case Study:https://www.thinkwithgoogle.com/intl/en-gb/case-study/bt-increases-sales-and-lowers-cpa-doubleclick-bid-manager-with-google-analytics-premium/

- 2015 Drum & Doubleclick Awards: Best Performance Campaign Winner

As part of the Maxus Biddable team I have broadened my range outside of purely search to encompass Social and Programmatic campaigns for clients such as BT, BT Business and SC Johnson. I have been privileged to break new ground at Maxus by becoming the first sole, in-house user of Doubleclick Bid Manager (DBM) within the agency and helped lead my agency and our clients into the world of programmatic display buying.Working across the doubleclick stack, I am gaining a vital knowledge of how this advanced network of big data can inform a highly targeted, hugely successful campaign with ever increasing opportunities opening up in the near future.- PPC- Paid Social- Programmatic

PPC Manager at Starcom Mediavest Group leading team of 8. Winner of Travel Marketing Awards 2012 Best Use of Pay Per Click with Europcar. Finalist at the 2013 awards. Commended for best PPC campaign at the 2012 DADI Awards. Nominated for the Performance Marketing Best Use of Search, and NMA Best Use of Search Awards also.Part of the performance team, a dedicated direct response (DR) focussed unit, working across the main search engines utilising cutting edge technology built in house or sourced from 3rd parties to create, implement and maintain the best strategies for our clients:Ignition One,Benchtools,Marin,Kenshoo,Dart (D3).

SEMSEODisplaySocial MediaEmailClients: Gant (UK & SE), Reiss, Bench, Nigel Hall, Abahna, Gio-Goi, Day Birger et Mikkelsen, Elvis Jesus.

During my time at Unique Digital I was fortunate enough to learn a lot in a short space of time from a wealth of highly skilled, intelligent and innovative people.Skills:PPC, SEO, Social media, Affiliates, Display Advertising and Branding, Mobile.

During my time at Syzygy I worked on the Mazda account, managing various projects of different scale: from creative based projects - working with a team of people to create the best creative options for the client's request - to the more technical development requirements that creating and maintaining digital work requires. I was also solely in charge of running the 'maintenance' team - ensuring that main sites and other microsites were running properly and displaying the correct content for over 21 different markets.Working at Syzygy in this particular role allowed me to work with and learn from the entire spectrum of the staff - from junior developers to heads of department - on a daily basis.