Whitmyer Thinks is a freelance marketing strategy service where I draw on my 20 years of experience and connections to deliver thoughtful analysis, impactful marketing strategies and actionable market research plans. While many freelance relationships focus on delivering tangible outputs, in my experience, what clients value most from a strategist isn’t just a specific deliverable — it’s the thinking behind it. That’s how Whitmyer Thinks was born — it’s a name that reflects the essence of what I bring to every project: strategic thinking designed to drive decisive action.

As a strategist at a small agency, I work in many capacities. My role includes leading day-to-day strategy and account responsibilities for most of our clients, planning and executing market research to better understand consumer mindsets and unmet needs, and developing strategic plans focused on areas like brand positioning, go-to-market planning, and generating ideas for new campaigns.

As Vice President, Strategy at Northlich, I lead a team that drives insight into the consumer target and develops channel strategies (heavily focused in digital) to foster the development of breakthrough ideas that drive towards our clients' business objectives. Beyond existing client work, I'm responsible for parts of our business development approach and agency positioning/direction.

As the Director of Strategy at Northlich, I work across our roster of healthcare, cpg, restaurant, and retail clients as part of a cross-functional team to bring breakthrough ideas and executions to life. Beyond my involvement on existing client work, I'm responsible for parts of our business development and inbound marketing strategies, regularly crafting pitch presentations and thought leadership pieces.

As an Associate Director of Strategy at Northlich, my job is to surface powerful ideas and insights that lead to emotional connections with customers, while driving exceptional business results for our clients. In my role, I work across most of our clients at Northlich, touching brands in the Healthcare, Food, Retail, and Financial verticals.

As a marketing strategist it’s my job to leverage my experience and expertise to develop and present strategic recommendations for existing and prospective clients across a range of digital, social, and mobile solutions in the CPG and Healthcare verticals. I keep a constant pulse on digital trends and innovations so that I can lead the client's digital thinking.Since January 2012 I've been using these skills in the Business Development group where I've led pitch presentation story development, I've written capability presentations to help show our experience across subjects like e-commerce, mobile, and Millennials, and led the ongoing cultivation of a library of intellectual property (e.g., case studies, capability presentations, pitch presentations).

As a senior analyst, I continued to build on my consumer and measurement expertise. I participated in the development and execution of more market research plans designed to uncover consumer insights and universal consumer truths. In addition I worked to setup measurement plans designed to tie back to client objectives, and learned to build reports that went beyond basic analytics, giving the audience implications and recommendations. Through this work I gained familiarity with digital measurement standards including Dynamic Logic, Nielsen Panel Match, Foresee Results, and Google Analytics.

As an analyst I developed a deep understanding of the consumer, giving them a voice throughout the creative process, while helping clients measure and understand the value of their digital programs.