Daniel Woodall Email & Phone Number

Sydney, Nsw, Au

Silverwater, Nsw, Au

Sole responsibility for design and delivery of the global marketing program, with a large in-house team based in Sydney, Australia, and local marketing operations in the US, China, Japan and EuropeRecruiting, leading and motivating a team of over 50 internal marketers; delivering inspirational and memorable addresses at company conferences, being a significant agent for change to develop company culture- Grew the RØDE brand recall and recognition from a small niche offering to a global powerhouse, with regular brand representation in mainstream media (Forbes, NYT, BBC, Ch9, NBC) and a retail footprint encompassing the largest retailers (Best Buy, Target, MediaMarkt, Amazon, JD.com)- Consistently delivering annual sales uplift of between 15% and 85% per year over 5 years whilst keeping marketing spend growth <10% per year- Creating new routes to market, including launching a direct e-commerce sales model that is delivering a 15%p.a. growth trajectory, and introducing a dealer accreditation program and distributor marketing approvals partnership program to unlock channel growth and create new routes to market- Developing a best-in-class digital marketing capability delivering bespoke social media marketing campaigns across over 20 digital platforms, including TikTok, Reddit, LinkedIn, Instagram, WeChat, including delivering sales conversation rates of over 10% (note sales conv, not CTR) for digital campaigns- Leading the delivery of significant marketing infrastructure projects, including a new website build on a custom CMS including a full SEO (search engine optimisation) audit and integrating a range of email marketing, CRM, customer service and web analytics to deliver customer insights

Wedemark, Hanover, De

Strategic responsibility for growing the Sennheiser brand (covering Professional, Consumer, Business and Audiology sectors) across APAC and ANZ markets, including consumer and B2B marketing, branding, distribution, promotions, trade shows, digital and traditional media and PR.Leading a team of over twenty marketers across the APAC region, with a $10m marketing budget responsibility and a $200m sales target across both B2B and B2C marketsLeadership and P&L responsibility as part of both the Sennheiser ANZ executive team and the Market Development (APAC) executive team- Delivering a number of integrated campaigns across both B2B and CE markets that contributed to a 30% PA growth trajectory, including integrated retail campaigns for key products (eg PXC 550, Momentum) that yielded a 60% sales uplift through a combination of in-store, digital and off-line campaign execution, sales management and email marketing- Being key member of the small executive team that set up the Sennheiser ANZ subsidiary, delivering a significant transformation project encompassing ERP renewal, policy updates, budget processes and reporting dashboards- Delivering a 200% uplift in audiology business in Australia via an integrated training program for audiology businesses to help them leverage government subsidies for assistive hearing devices- Leading a number of cross-functional worldwide key ‘Sennheiser first’ digital activations and customer engagement programs, including leading the global ‘AVX’ campaign, which delivered over 108m views / engagements across social platforms

Brought on board at the inception of Sennheiser Australia to be part of the executive team setting up and building the Sennheiser Australia subsidiary (previously Sennheiser products were sold in Australia via a 3rd party distributor).Leading the marketing team covering all aspects of the marketing mix for Sennheiser Australia across consumer and B2B markets, including product ranging, branding, in-store experience, POS, tactical promotions, new business development, brand management, trade shows, digital and traditional media, PR and training.Leading a number of key Sennheiser Global Marketing Initiatives, including rolling out the award-winning "AVX' campaign in over 20 countries worldwide.Working as a member of Sennheiser's global marketing leadership team.

Specialising in integrated marketing strategy development, with a particular focus on: - Value proposition development and strategic goal setting (how to win in the market) - Consumer and market insight development, encompassing both internal data mining and primary research (how to leverage and modify consumer behaviour)- Brand positioning and sales strategies (how to maximise brand appeal and sales traction)- Prioritisation and planning (How to get from here to there with clear, measurable goals and milestones)Successes and projects undertakenClient: Major Australian online retailer / marketplace - Developed strategy and campaign for driving customer preference, based on a deep dive into customer needs analysis and behavioural tracking. Delivered ~$1m revenue uplift in 6 monthsClient: International financial services company - Developed a framework for delivering an APAC-wide customer acquisition and engagement programme, including a variety of value proposition and prioritisation tools that were deployed across the region.Client: Leading Australian online payments provider - Delivered the strategic foundation for a major brand campaign, focussing on what the campaign had to deliver in terms of consumer behaviour change and how the campaign performance would be measured and business benefits quantified; this work unlocked significant incremental investment in the AU business from the global parent based on the opportunity identified.

Macquarie Park, Nsw, Au

Leading a team of 40 marketing professionals across Brand, Acquisition, Product and Customer relationship management (CRM).Key successes: - Delivering a major integrated brand and product campaign across multiple channels (including online marketing, traditional advertising and customer marketing) that delivered a significant sales uplift and increased brand exposure and awareness - Delivering on all key KPIs for FY10/11 in a challenging economic environment, including revenue, ARPU, customer growth and brand awareness - Building the foundations for future growth by gaining board approval for an integrated campaign, product and customer lifecycle plan for FY11/12 that clearly links back to the overall business targets

Macquarie Park, Nsw, Au

Leading the team covering new product development, product management, delivery of revenue and usage KPIs, proposition design, content partnerships, pricing strategy, marketing communications, market research and analytics and marketing strategy development.Key successes: - Consistently exceeding all KPIs for revenue, ARPU and gross margin whilst delivering winning customer propositions - Building a high performance team able to lead change across the organisation - Creating an effective Research and Insights function and driving an insights-led approach to marketing and development through the organisation

Macquarie Park, Nsw, Au

Reporting to the Director of Marketing, managing a team with overall responsbility for pricing strategy, proposition marketing and retention / churn reduction programmes.Key successes: - Delivering a customer lifecycle programme covering marketing capability, data analytics and campaign execution that delivered a 7% reduction in churn - Managing the integration of customer bases and product portfolios following a company merger with another service provider - Representing Virgin Mobile Australia at a number of overseas conferences

London, Gb

Managing a number of key product portfolios, including corporate connectivity solutions and multimedia messagingKey successes:- Delivering a solution to mobilise corporate email, and then landing trials and early customers - Turning around a failing product (MMS) with a re-planned technical execution followed by a $25m awareness campaign that delivered a 45% increase in usage and revenue - Winning a coveted 'Marketer of the year' award form a field of around 80 internal candidates

Tokyo, Jp

Managing a range of B2B products (broadcast equipment) across Europe, ME and Africa, including product management, marketing communications, brand development and sales integration.Key successes: - Delivering a complete range of OEM software products, including sourcing the OEM partner, productising, and then delivering a launch campaign - Growing a $40m business at 10% per year across a wide geographical area working through a network of local sales companies and agents - Delivering highly successful training courses, conference papers, seminars and sales presentations in a range of international settings