The data collective uses analytics and insight to help charities understand their donors and how they can utilise that understanding to raise more money more efficiently. We're experts in data and fundraising, ensuring our clients get access to the best information they can.

Fundraising Insights exists to help charities understand their donors more. We analyse and explore our member's data to provide insights, not just metrics.

My engagement with Pareto Fundraising was to support the Head of Insights in further expanding the analytics capability of the organisation which was resource constrained and needing a more diverse skill set to meet the growing demand of their client base.I have been responsible for streamlining an analytics program with over 100 participating charities across three countries. Along with improving the efficiency I've also helped to increase the value to clients by presenting detailed reports spanning all levels of the organisation from junior fundraisers to C-level executives and board members.I've also worked to develop and enhance several predictive models that help charities forecast into the future their revenue generating potential based on set of discrete campaign activities. These models have been developed across both Regular Giving products and Bequest Giving products.

I was engaged as the CRM Director, working within a strategy team that was in need of complementary skills in customer relationship marketing, customer segmentation and structured frameworks for 1:1 communication.1. I was responsible for the development of an end-to-end CRM strategy for Stockland Residential property sales. The strategy included a clear segmentation framework and communications plan that took prospects on a clear journey towards property purchase. The strategy ensured leads were qualified and passed to sales teams for follow-up at the most opportune time helping to increase the number of positive conversations between sales staff and prospective buyers. The strategy was so well received it was quickly adopted incoming Marketing & Sales manager and presented for adoption at the board level.As part of an evolving product suite within SapientNitro I worked alongside the Creative Director of Experience Design on a full scale experience audit and future roadmap for RACQ. The project was quite broad in its remit and spanned the full breadth of their organisation offering including both insurance services and road-side assistance to name a couple. The audit and journey mapping developed for RACQ’s future customer experience was circulated to the CEO level for endorsement, and was likely to result in significant revenue opportunities for SapientNitro.

In this role I had management responsibility for 4FTE (3 senior and 1 junior analyst), and formed part of the senior leadership team of the organisation.I was responsible for managing the Scope of Work for data services with our key client Ford. Data services was the smallest team however contributed to over 25% of client revenue due to the ongoing value delivered to the client.I led the development of a loyalty segmentation model and CRM approach for a pitch for Coca-Cola’s newly founded loyalty program. The successful pitch resulted in an additional $1 million dollars in agency revenue in the first year.

I was responsible for developing the targeting and measurement plan for Ford's most successful Direct Marketing campaign to date. The campaign was for their light commercial vehicle range and delivered an incremental profit in excess of $1.2 million.I managed the development and implementation of full end-to-end CRM strategy (acquisition to retention) and measurement framework with demonstrated ROI, contributing over $9 million in incremental profit over its first 4 years of operation.As Ford underwent a significant upgrade in CRM systems I was engaged to act on behalf of the client as their subject matter expert across CRM & Data Analytics. The transformation project saw them moving from a bespoke system to an SAP CRM implementation.

My initial remit was take responsibility for services provided from the Wunderman Singapore office and ensure their successful delivery as staff on-site at the client’s office. I was responsible for 1 FTE at my time of employment.I was responsible for ensuring the ongoing delivery of a suite of services that were handed over as part of a very brief transition period from Singapore to Melbourne. The services included all reporting for Ford’s retail activity including multi-channel lead generation, sales reporting, campaign segmentation, list building and post campaign analysis.Once the handover was complete and we had developed a level of rapport with the client I quickly worked with our planning director to develop a number of business reporting initiatives to demonstrate our effectiveness as an agency across both acquisition and retention activities. We were quickly able to identify ways to engage our client to ensure that reports weren’t ignored and the key observations and insights were actionable with limited effort on their part.