Solar sales professionals (brokers) find solar installers in their area through the Advocate Energy platform. The brokers engage with installers that have the highest rating and a track record of quality. Our platform not only matches the brokers with installers, but helps each manage their processes through sales, sourcing, project buildout and final payment and commission.As CTO, I'm building the technology infrastructure, technology staff, outsourcing as well as acting as product owner while we build out phase 1.

Consulting business consisting of several clients that I’ve had for over 2 decades. Recent projects include:Built an entirely custom Customer Relationship Management (CRM) / Lead Management System capable of storing and searching millions of leads. The system uses WordPress Contact Form 7 forms to store leads in a custom MariaDB database on a separate server that uses PHP and Bootstrap 5.3 alongside DataTables server-side processing.Created an Artificial Intelligence product to augment content for millions of products using PHP and Google’s VertexAI LLM resulting in a 50% increase in search engine indexed pages in the first 2 weeks after launchBuilt a system to create custom slides and video slideshows for thousands of products resulting in higher search result page rank, improved MQL and SQL generationBuilt a cloud-based, SIP phone system to create a fully customizable phone tree with hundreds of virtual extensions for a fraction of the cost of off the shelf solutions

Responsible for direction, decisions, implementation and maintenance of all technical and marketing-related initiativesBuilt hosting infrastructure, firewall, and VPN at Digital Ocean to host Wordpress site; wrote all copy (including SEO) and created or sourced graphics for company website, including the terrible logo with which we went liveResponsible for maintaining the project backlog (using Trello) and keeping cofounder and other staff focused on our MVPChose and implemented Google Voice as our virtual phone solution to keep costs as low as possible; used Google Workspace for collaboration and productivity tools; HubSpot free edition for the CRMImplemented tracking of online and offline marketing efforts throughout the sales funnel; built tools to help determine, understand and track customer lifetime value, conversion rates and customer acquisition costsUsing A/B testing via Google Optimize to improve MQL to SQL conversion ratesBuilding custom CRM and in-house business, marketing and sales reporting tools using Laravel 10

Managed fully remote team of 12 software engineers and software development managers responsible for growth and maintenance of 5 products encompassing sales, provisioning, hosting, maintenance, and security of over 125,000 customer web sites built on WordPress (LAMP), Ruby, or ColdFusionBuilt and multi-million-dollar AWS infrastructure as well as Google Cloud and Microsoft Azure.Instituted Agile development methodologies among all product engineering teams, including coaching and collaboration with product and design teams, leading to increased velocity and improved worker moralePartnered with Corporate Leadership, Product, Design, Sales, Marketing and Customer Service to build long term technical and team strategies that aligned and influenced the overall company direction including the rebuild, upgrade and sunset of several legacy platformsLaunched efforts to utilize CI/CD tools throughout the organization, leading to fewer escaped defects, quicker time to market and improved customer satisfaction

Increased net monthly subscribers by 70% by creating a modern, mobile-first experience utilizing the LEMP stackArchitected hardware and software stack and directed engineering team in conversion of antiquated website from Python/Django to Drupal, establishing a contemporary codebase to streamline future enhancement initiativesManaged a geographically-dispersed team of 10 engineers, including 2 managers, in the development of customer-facing mobile and web applicationsCollaborated across divisions and functions to align stakeholders to produce engaging, revenue-generating productsChampioned and implemented company-wide behavior-driven software development (Agile) processes to expedite incremental, high-quality software developmentBuilt developer stacks using virtualization to streamline development and quality assurance workflows, a strategy the entire company have now embracedCreated 2nd largest lead generator for the company by prototyping and launching a new surname meaning search engineInnovated a new-to-market user storage engine that significantly increased subscriber lifetime value, time on site, and retention

Formerly EarthTron. Developed an online electronic component database that drove organic search, leading to a 5,000% YOY increase in web site traffic and a created an untapped revenue stream that increased overall company revenue by 15%Ported pre-launch B2B meta search property from ColdFusion to custom PHP, generating 3,500 new customers in the first two months

Created $250,000/year revenue stream by co-creating “The Recruiter Training Center”, a subscription-based webinar seriesCaptured 75% of all recruiters in the USA by increasing email subscriber database from 30,000 members to over 225,000Reduced monthly marketing email expenses by 900% by building a custom email marketing system

Built a custom email solution capable of delivering 60 million email messages daily and generating of 2 million/year in revenueCompany was sold to Copernic for 4 million in cash and stock

Developed a LAMP-based SaaS system that targeted at chambers of commerce and homeowners’ associations.

Performed pre and post-sales tech disaster recovery support.Built web sites for various clients using LAMP stack.

Founded dial-up internet service provider which became Tallahassee’s first DSL technology supplier; created customer websites and expanded service to thousands of subscribers.